FixApa is a Platform as a Service (PaaS) that aims to revolutionize the childcare industry in Malaysia by creating a central data hub for the industry for childcare related services. The platform is designed to work with the National Child Development Research Center (NCDRC) and Kelab Pengasuh Rekreasi Malaysia (KRPM), a national non-governmental organization that advocates for home-based daycare centers.

Through this partnership, FixApa will provide a comprehensive database of childcare providers, including home-based daycare centers, nurseries, and kindergartens. This central database will make it easier for parents to find and select suitable childcare providers for their children.

The platform is offering a range of tools and resources for childcare providers, including online training programs, certification programs, and business management tools. By providing these resources, FixApa aims to improve the quality of childcare services in Malaysia and promote professional development among childcare providers.

FixApa has the potential to transform the childcare industry in Malaysia by improving access to information and resources for both parents and providers, ultimately improving the quality of care for children in the country.

Shareholders:

1. Kemaih Sdn Bhd - 85%
2. Piece Future Pte Ltd - 8% (VC)
3. Ainol Razman Mohd Ghazaly - 7%

FixApa has won several awards and recognition within 2 years of operation:

1. MDEC Shared Economy Platform - Since 2021
2. MRANTI Social Impact Exchange Company - Since 2021
3. IPhatch winner for 2022 
4. MRANTI/Unicef Impact Challenge Accelerator (MICA) Winner 2022.

We are owners of 2 US registered Patterns: 

1. US9436300B2 (Method and apparatus for providing a multimodal user interface track)
2. US9007525B2 (Audio and video communications apparatus and communications method thereof)

We are a member of:
 

1. United Nation Global Compact Network - since February 2023.
2. Catalyst2030 – Since March 2023.
3. We have been invited by the Malaysian Industry-Government Group for High Technology (MIGHT) as an industry experts to contribute towards the formulation of national policy for the Malaysia’s Shared Economy Vision 2030
    

About FixApa

Awards and Recognition

FixApa has won several awards within 2 years of operation:

1. MDEC Shared Economy Platform - Since 2021
2. MRANTI Social Impact Exchange Company - Since 2021
3. IPhatch winner for 2022
4. MRANTI/Unicef Impact Challenge Accelerator (MICA) Winner 2022.

We are owners of 2 US registered Patterns: 

1. US9436300B2 (Method and apparatus for providing a multimodal user interface track)
2. US9007525B2 (Audio and video communications apparatus and communications method thereof)

We are a member of the United Nation Global Compact Network - since February 2023. 

The Malaysian childcare industry is facing significant challenges due to the lack of digitization and the high number of unregistered home-based operators. These issues are impacting the quality of care that children receive and are also creating safety concerns for families.

One of the most pressing problems facing the childcare industry in Malaysia is the lack of digitization. Many childcare centers, especially smaller ones, still rely on manual record-keeping and paper-based systems. This can make it difficult to track attendance, monitor children's progress, and share information with parents. It also creates a significant administrative burden for childcare providers, which can take away from the time they could be spending on caring for children.

Another issue is the high number of unregistered home-based operators. According to the Department of Social Welfare, there are an estimated 30,000 unregistered childcare providers in Malaysia. These providers may not have the training or resources to provide high-quality care, and there is no way to ensure that they are meeting basic safety and health standards. This can put children at risk, particularly if the provider is not equipped to handle emergencies or medical issues.

The lack of digitization also exacerbates the problem of unregistered providers. Without proper record-keeping and monitoring systems in place, it is challenging for authorities to track and regulate these providers. This can create a regulatory gap that allows unregistered providers to operate outside of the law and puts children at risk.

In addition to safety concerns, the lack of digitization and registration also impact the overall quality of care that children receive. Without access to training and resources, providers may not be able to offer the same level of educational and developmental support that registered centers can. This can have long-term consequences for children's health and wellbeing.

The Malaysian childcare industry faces significant challenges related to the lack of digitization and the high number of unregistered home-based operators. These issues impact the quality of care that children receive and create safety concerns for families. Addressing these problems will require a coordinated effort from government agencies, childcare providers, and technology companies to improve the regulatory framework and encourage digitization within the industry.
 

FixApa's solution to the problems facing the Malaysian childcare industry involves working with several organizations, including the National Child Development Research Center, Kelab Rekreasi Pengasuh Malaysia, and Yayasan Warisan Anak Selangor, to create a central data hub using its digital platform. This solution has the potential to improve the quality of care provided to children and address the regulatory gaps that have allowed unregistered providers to operate outside the law.

The central data hub would act as a central repository for information related to childcare providers and services in Malaysia. This would include information on registered and unregistered providers, their training and qualifications, and any safety or regulatory issues. The hub would be accessible to relevant government agencies, childcare providers, and parents, allowing for better monitoring and regulation of the industry.

FixApa's digital platform would be used to create a user-friendly interface for accessing and updating information in the central data hub. This would include tools for providers to register and update their information, as well as for parents to search for and select providers based on their location, services offered, and safety records. Providers would also have access to resources and training materials through the platform to help them improve the quality of care they offer.

In addition to the central data hub, FixApa is also working with organizations like Kelab Rekreasi Pengasuh Malaysia to provide support and training to childcare providers. This would include training on safety and regulatory requirements, as well as resources for improving the quality of care and education provided to children.
FixApa's solution has the potential to significantly improve the Malaysian childcare industry by addressing the lack of digitization and regulatory gaps. By creating a central data hub and providing support and training to providers, the quality of care offered to children can be improved, and safety concerns can be addressed. This, in turn, could lead to better outcomes for children and families in Malaysia.
 

The Theory of Change:

The theory of change is a critical tool for FixApa to design, implementation, and evaluation that outlines how we achieve our desired outcomes. Our theory of change helps to articulate the assumptions, logic, and expected outcomes of such an initiative. Here are a few reasons why having a theory of change is important in this context:

1. Clarify goals and outcomes
2. Identify potential challenges and solutions
3. Enhance accountability and transparency
4. Facilitate stakeholder engagement

By mapping out our theory of change it can help our goals to legitimize and digitalize the childcare industry in Malaysia by clarifying the outcomes, identifying potential challenges and solutions, enhancing accountability and transparency, and facilitating stakeholder engagement.

FixApa provides a Platform-as-a-Service (PaaS) that offers a range of tools and services to support childcare providers in Malaysia. These services include:

1. Personal baseline analytics for childcare providers: FixApa's platform provides providers with personal baseline analytics that help them track their performance over time. This data can be used to identify areas for improvement and measure progress toward goals.
2. Upskilling through LMS: The platform also offers an LMS (Learning Management System) that provides childcare providers with access to training and resources to help them improve their skills and knowledge. This can include training on safety and regulatory requirements, as well as resources for improving the quality of care and education provided to children.
3. Micro financing: FixApa also offers micro-financing options to help childcare providers access the funds they need to improve their facilities, purchase equipment, or expand their services. This can help providers overcome financial barriers to improving the quality of care they offer.
4. Detailed business ledger: The platform provides a detailed business ledger that allows childcare providers to keep track of their finances, including income, expenses, and taxes. This can help providers manage their finances more effectively and make informed business decisions.
5. Rating system: FixApa's platform also includes a rating system that allows customers to rate their experience with a childcare provider. This rating system is based on a 50/50 split between self-valuation and customer ratings, providing a balanced assessment of the provider's performance.
6. Geolocation: The platform includes geolocation features that allow providers to be easily located by parents and guardians. This can help providers attract new clients and expand their business.
7. Communication tools: FixApa's platform also includes communication tools that allow providers to communicate with parents and guardians easily. This can include messaging, video calls, and other tools to support ongoing communication and relationship-building between providers and families.
8. Other childcare-related services: In addition to the above features, FixApa's platform can also offer other childcare-related services, such as access to educational resources, safety checklists, and daily nutrition intake tools to support providers in delivering high-quality care to children.
    

FixApa's PaaS solution is designed to support childcare providers in Malaysia by providing them with a range of tools and services to help them improve the quality of care they offer. By offering personal baseline analytics, upskilling through LMS, micro-financing, a rating system, geolocation, communication tools, and other childcare-related services, FixApa's platform has the potential to significantly improve the Malaysian childcare industry. 

FixApa's partnership with NCDRC, Kelab Rekreasi Pengasuh Malaysia, and YAWAS has the potential to significantly increase its current traction in a short period of time. With these partnerships, FixApa gains access to a large network of childcare centers, providers, and families, which can help to increase awareness of its platform and drive adoption.

NCDRC alone has 4,200 centers and 76,000 registered children, which provides a significant opportunity for FixApa to reach a large number of potential users. By partnering with NCDRC, FixApa can leverage its existing network to promote its platform and services to childcare providers and families across Malaysia.

Similarly, partnering with Kelab Rekreasi Pengasuh Malaysia, which has 1,500 members and is growing, can help to raise awareness of FixApa's platform among providers and families. The club can also serve as a platform for FixApa to offer training and support to its members, further driving adoption of its platform.

Finally, YAWAS, which will register 3,000 centers, can also provide a significant boost to FixApa's traction. By partnering with YAWAS, FixApa can gain access to a large number of registered childcare centers and providers, who may be interested in using FixApa's platform to improve the quality of care they offer.

FixApa's partnerships with NCDRC, Kelab Rekreasi Pengasuh Malaysia, and YAWAS provide it with a significant opportunity to grow its traction in a short period of time. By leveraging these existing networks, FixApa can reach a large number of potential users and promote its platform and services to providers and families across Malaysia.

FixApa's digital marketplace provides an opportunity for both daycare centers and parents to connect and transact on a single platform. While many daycare centers already have their own customers, FixApa's platform can provide additional benefits to both the centers and the parents, such as increased visibility and access to a wider range of services.

Given that it may not be cost-effective to market FixApa directly to individual users, FixApa's strategy of targeting the custodians of the industry, such as NCDRC, KRPM, and YAWAS, can be an effective approach. By partnering with these organizations, FixApa can gain access to a large number of daycare centers and providers, who can then promote the platform to their existing customers.

For example, NCDRC, which has 4,200 centers and 76,000 registered children, can help to promote FixApa's platform to its existing network of daycare centers and providers. These centers can then promote the platform to their customers, who may be interested in accessing the additional services provided by FixApa's digital marketplace.

Similarly, partnering with KRPM, which has 1,500 members and is growing, can provide FixApa with access to a large network of daycare providers who can promote the platform to their existing customers.

Finally, partnering with YAWAS, which will register 3,000 centers, can also provide an opportunity for FixApa to reach a large number of daycare providers and promote its digital marketplace to them.

FixApa's strategy of partnering with the custodians of the industry can be an effective approach to promoting its platform and digital marketplace. By leveraging the existing networks of these organizations, FixApa can gain access to a large number of daycare centers and providers, who can then promote the platform to their existing customers, leading to increased adoption and usage of FixApa's platform.

We work on both C2C and B2C business models for our digital platform in the care industry. By offering both models, we can cater to the needs and preferences of both home-based childcare operators and parents as well as elderly care service providers and their clients.

As a C2C marketplace, our platform can provide a platform for home-based childcare operators and their clients to connect and transact. Our service fee of 8% on the invoice and a 2% withdrawal fee from the service providers can be a reasonable cost for using our platform, and we may consider adjusting these fees based on market demand and competition.

As a B2C platform, our partnership with Seterra Holdings can offer a range of services for elderly care service providers and their clients, including telemedicine, remote patient monitoring, and caregiver support tools. Our revenue model for this partnership may differ from the C2C model, and we may want to consider other revenue streams such as subscription fees, licensing fees, or other transactional fees.

In both models, it will be important to establish trust and safety for both service providers and clients. This could include implementing background checks, verifying identities and qualifications, and providing a system for feedback and ratings.
 

By offering both C2C and B2C business models,we can provide a comprehensive digital platform for the care industry in Malaysia and offer a range of services to meet the needs of caregivers and care recipients. As we continue to develop our platform, it will be important to monitor market demand and competition, gather feedback from end-users and stakeholders, and adjust our business model accordingly to ensure the long-term success of our platform.
 

The market segment for childcare in Malaysia is quite  large. According to the latest available data from the Department of Statistics Malaysia, there were approximately 2.05 million children under the age of 4 in Malaysia in 2019. Of these children, it is estimated that 80% are cared for by a third party, such as a home-based childcare provider or a child care center.
 

This indicates a significant demand for care services in the country, and there is a growing need for innovative solutions that can help meet the needs of caregivers and care recipients in this space. By developing a digital platform that offers a range of services for home-based childcare providers and parents, we can help fill this gap in the market and provide a much-needed service to the community.
 

It's worth noting, however, that there may be competition in this space, both from other digital platforms and from traditional brick-and-mortar child care providers. As such, it will be important to differentiate our platform and offer unique value to our users to stand out in the market.
 

With the right strategy and approach, there is certainly significant potential for a digital platform that serves the childcare industry in Malaysia, and it's exciting to see that we are working to address this important need.

There are no direct competitors to our Childcare PaaS in Malaysia. However, as we mentioned, there are other companies in the market that offer similar services, such as Kiddocare and Sitly, which provide babysitting services through a digital platform.

While these companies may not be direct competitors, they still represent a potential threat to our market share, particularly if they are able to capture a significant portion of the market in the early stages of their development.

To differentiate our platform from these competitors, we want to focus on offering a more comprehensive suite of services for home-based childcare providers and parents, such as the ability to manage bookings, scheduling, invoicing, and payment processing, as well as access to training and support resources. 

We want to integrate other services through APIs, such as personality accessor, remote monitoring, Fintech, and caregiver support, to provide a more holistic solution for the care industry in Malaysia.

We are taking a focused and targeted approach to scaling our platform, and that we are tailoring our technology adoption to the specific needs of each ecosystem. This can be a very effective way to establish a strong foothold in each market we enter and build a reputation as a platform that truly understands the needs of its users.

As we expand to other ecosystems and consider other service-oriented PaaS solutions as competitors, it will be important to continue to focus on providing a comprehensive suite of services that meet the specific needs of our users. By building a platform that is easy to use, reliable, and delivers real value to its users, we can establish a competitive edge over other players in the market.

In addition, it will be important to establish a strong brand and reputation in each market we enter, by building relationships with local stakeholders and understanding the cultural nuances and local market dynamics that shape each ecosystem. By demonstrating a commitment to the needs of each community, and by delivering real value to our users, we can establish a strong and lasting presence in each market we enter, and position our platform for long-term growth and success.

We are seeking funding mainly to scale up and expand our PaaS platform technology to better serve the care ecosystem, with a focus on building a digital marketplace that combines other technology verticals through API, which will be a cloud-based computing. This will account to 60% of our expenditure. 

To create a successful campaign, we need to develop a clear message that resonates with our target audience and communicate the value proposition of our PaaS platform. We need to identify the most effective channels for reaching our audience, such as social media, email marketing, or direct mail. Depending on the scale of our campaign, we need to invest in advertising and other promotional activities. All of these activities will require funding.

In terms of onboarding, we need to develop a program that is user-friendly and provides adequate support to our customers as they begin to use our platform. This may involve creating instructional materials, providing technical support, and offering training sessions.  This accounts to 25% of our funding request.

The others are for our cloud-based services and administration expenditure. 

FixApa's vision is to empower the underserved with digital adoption, while focusing on SDG goals. This is an important mission, as digital adoption can play a critical role in addressing social and economic inequality, and the SDGs provide a useful framework for identifying and addressing the most pressing challenges facing our society.

To effectively empower the underserved with digital adoption, it will be important to focus on accessibility, affordability, and relevance. This may involve developing digital solutions that are easy to use and accessible to people with different levels of digital literacy, as well as partnering with organizations that serve the underserved and providing them with the resources and support they need to adopt digital technologies. This may involve partnering with local stakeholders, such as community organizations, government agencies, and businesses, to better understand the local context and co-create solutions that are tailored to the needs of the community.

By focusing on SDG goals, our company can help drive positive social and environmental change, while also positioning itself as a leader in sustainable development. This can help us build trust  and loyalty with our stakeholders , differentiate our  brand in a crowded market, and create long-term value for our  customers, employees, stakeholders and investors.

It  will be important to establish a strong brand and reputation as a reliable and trusted PaaS provider for the service industry. This can be achieved by delivering exceptional customer experiences, providing responsive and effective customer support, and demonstrating a commitment to sustainability, social responsibility, and ethical business practices.

By focusing on ecosystem-specific solutions, building strong partnerships with local stakeholders, and delivering exceptional customer experiences, our company can become a leading PaaS provider for the service industry in the region and drive positive social and environmental impact in the communities you serve.

As a founder and CEO, Ainol Razman Ghazaly's experience in the global sustainable and impact projects is valuable in helping FixApa navigate the challenges of launching and scaling a new business. 

His more than a decade experience with Project IMPACT 2019 for (Japan Rugby World Cup 2019) JapanRWC2019 has given him the global understanding how an Impact strategy works. With his leadership, he wants to create FixApa branding as a value driven innovation because it has the potential to create positive change and address social problems. Social impact innovations typically aim to improve the lives of people and communities, rather than simply generate profits.

He have insights into areas such as fundraising, market research, product development, and strategic planning, during his tenure with IMPACT 2019 which could help FixApa succeed in a competitive business environment.

At the same time, his emphasis on the importance of human assets suggests that he recognizes the value of a supportive and inclusive company culture. By investing in the growth and well-being of his employees, he is able to attract and retain top talent and create a positive work environment that fosters creativity, collaboration, and innovation. This could ultimately lead to greater productivity, higher job satisfaction, and better outcomes for FixApa and its stakeholders.

He is supported by 2 of his co-founders Ainil Fidrah Ghazali and Dr. Syahmi Nordin who are experts in human capital development and technology innovation. 

With the team's combine experience, FixApa can digitalize the human capital development, which is becoming increasingly important in today's world. With the rapid advances in technology, many industries are being disrupted, and human capital development is no exception. 

FixApa has a team of young and ambitious millennials with diverse educational backgrounds that can bring many advantages to our company, especially in today's technology-driven economy. They are:

1. Strong technical skills: With a team that includes individuals with a background in computer science, the company can leverage its technical skills to develop and improve digital products and services.
2. Understanding of user behavior: With a team that includes individuals with a background in psychology, the company can better understand the needs and behaviors of its target audience. This can help to design products and services that are more user-friendly and engaging.
3. Expertise in early childhood education: With a team that includes individuals with a background in early childhood education, the company can better understand the needs of young learners and design educational products and services that are age-appropriate and effective.
4. Knowledge of science: With a team that includes individuals with a background in science, the company can leverage its scientific knowledge to develop innovative products and services that can solve complex problems and address emerging trends.
5. Fresh perspective: With a team of young and ambitious millennials, the company can benefit from a fresh perspective and new ideas that can help to drive innovation and growth.

Having a diverse team with a mix of educational backgrounds can bring many advantages to our company, including strong technical skills, a better understanding of user behavior, expertise in early childhood education, scientific knowledge, and a fresh perspective. By leveraging the strengths of each team member, the company can develop and deliver innovative products and services that meet the needs of its customers and the market.

Impact Team:

1. Amirul Zaidi - Bachelor in Social Science - Psychology (UKM)
2. Afiqah Muzaffar - MSc Psychology Education (UKM)
3. Maisarah Shukri - BSc. Biology (UiTM)

Technology Team

1. Iman Hakim - Bsc Computer Programming (UNITEN)
2. Hannah Suhaimi -Dip in Computer Science (UiTM)
3. Muhammad Nor Ismanto – MSc Computer Science
4. Nur Zalifah Zulkiflie – Bsc Applied Science (Intern)

Advisors:

1. Puan Siti Azha Yusof – The President, Kelab Rekreasi Pengasuh Malaysia
2. Fareed Abdul Ghani – SDG Trainer
   
   
    

1. pitchIN and its officers and staff may also be investing in this campaign
2. Under ECF Guidelines, valuation is determined and set by the Issuer. Investors are advised to carefully peruse all investment offers and documents before making investment decisions.