SUMMARY

• Since its inception in 2010, Greenview Islamic International School (GVIIS) has expanded to become an important provider of quality private international education in Malaysia.accredited by the Ministry of Education and Jabatan Agama Islam Selangor, and registered as a Cambridge centre.
• Greenview students (4-16 years old) benefit from a skill based curriculum driven by content. GVIIS offers quality education to students aged 4 to 16 years old following Cambridge syllabus (preschool to IGCSE).

CHALLENGES

The education industry in Malaysia faces three major problems that hinder progress:

1. One of the greatest setbacks that the education industry in Malaysia is facing is the declining quality of spoken and written English of the local population especially among the Malays. Many Malay graduates cannot string a sentence in English properly.
2. The general approach to learning in the education industry in Malaysia is still based on rote learning rather than understanding concepts. According to Bloom's Taxonomy of Education, rote learning confines students to the lowest level in a hierarchy of five domains, viz knowledge, understanding, application, analysis and synthesis.
3. It is getting more difficult to get good quality local teachers who can provide quality teaching in the subjects of English, Mathematics and Sciences. Local teachers lack proper training. They also lack professional work ethics that define quality teachers.

SOLUTION

The steps taken by Greenview Islamic International School to overcome the three major problems faced by the education industry in Malaysia:

1. Greenview Islamic International School has set a high standard for teachers to meet in ensuring that Greenview students write and speak quality English at all times in school and at home. The medium of instruction for all subjects are in English. Teachers and staff speak and write the English language during office hours. The head of the English Department ensures that all teachers of the English language meet the Cambridge standard in teaching English.
2. Rote learning is not practised in Greenview Islamic International School. Every curriculum is designed on the understanding of concepts through interactive and creative learning. Examination questions require students to think critically and think out of the box.
3. Teachers are trained by the school at the end of every semester. The focus of the internal training established by the school is to improve the quality of teaching in the school and to help teachers to become professional teachers.

PRODUCT

• GVIIS offers Cambridge curriculum blended with Islamic Studies.
• Supported by a pool of talented and caring teachers, parents are assured of a holistic education.
• The comprehensive Islamic studies programme that emphasises on the understanding of the fundamental pillars of Islam, gives the student the spiritual strength to overcome tomorrow’s challenges.
• Synergising the Islamic tradition with technology, our teachers and staff will help students attain a positive mind-set to uncover their full potential in life.
• The practical oriented teaching and learning methodology helps students to apply the knowledge gained in their day-to-day life. - The project based assessment model is a significant tool that helps the academic team gauge the research and analytical skills, creativity, and problem solving skills of the students.

TRACTION

1. Currently there are 250 students in our Shah Alam Campus and 270 students in our Bangi Campus.
2.  In 2023 we project to have 290 students in Shah Alam Campus and 280 students in our Bangi Campus.
3. In 2024 we project to have 350 students in Shah Alam Campus and 325 students in our Bangi Campus.
4. In 2025 we project to have 400 students in Shah Alam Campus and 375 students in our Bangi Campus.
5. In 2026 we project to have 450 students in Shah Alam Campus and 425 students in our Bangi Campus.
6. In 2027 we project to have 500 students in Shah Alam Campus and 475 students in our Bangi Campus.

OUR SERVICE

• For Students in the age group of 4-16 years old.
• Current student populatiom: 70% Malaysian students and 30% international students.
• We are targeting to get more  international students by launching Virtual/augmented reality learning.
• Our qualified and experienced marketing team employs the best-fit marketing strategy that comprises (i) Identifying potential customers, (ii) Analysing the Market, (iii) Examining competition, (iv) Defining market-mix, and (v) Execution plan.
• The tailor made market plan envisages to attract local and international customers.

BUSINESS MODEL

Our business model is based on Outcome-based Education.

The business model comprises the following nodes:

1) Portfolio optimization is the process of selecting the best portfolio (asset distribution), out of the set of all portfolios being considered, according to some objective. The objective typically maximizes factors such as expected return, and minimizes costs like financial risk.

2) Revenue Driven Partnership

a. Determine the Goals.

b. Focus on Repeat Customers.

c. Add Complimentary Services or Products.

d. Hone Pricing Strategy.

e. Offering Discounts and Rebates.

f. Using Effective Marketing Strategies.

g. Invigorating Sales Channel.

h. Reviewing Online Presence.

3) Innovative Education Delivery

The process of proactively introducing new teaching strategies and methods into the classroom. The purpose of introducing these new teaching strategies and methods is to improve academic outcomes and address real problems to promote equitable learning.

4) Progressive Fee Structure

A progressive Fee Structure is based on the customer's ability to pay.

5) Student Support and staff wellbeing

I. Recognise each student will have different experiences and reactions.

II. Establish and maintain routines and a calm classroom.

III. Provide reassurance that school is a safe place to be.

IV. Support social skills by including social and emotional learning in the classroom.

V. Provide an Employee Assistance Program. ...

VI. Help employees work towards long-term goals. ...

VII. Set friendly fitness challenges. ...

VIII. Introduce wellbeing-based employee benefits. ...

IX. Arrange regular get-togethers. ...

X. Introduce designated wellbeing leaders. ..

XI. Encourage real breaks.

6) Conducive and flexible learning environment

Having a comfortable physical space where children are able to sit comfortably, see and understand what their teacher is saying, as well as socialise with their fellow classmates is one of the major components of a conducive learning environment. In a flexible learning environment, teachers more easily calibrate their language, and students make overt connections between subject area content and skills.

MARKET

• Private schooling is offered in Malaysia on all levels from nursery schools up to tertiary education. Pre-primary & secondary level that account for close to 75% market share dominate the Malaysian private K-12 education market.
• Private schooling is offered in Malaysia on all levels from nursery schools up to tertiary education. Pre-primary & secondary level that account for close to 75% market share dominate the Malaysian private K-12 education market.
• By Geographic Distribution: Selangor and Johor have the Highest Number of Enrolments & Schools in Private K12 Education because it has the highest population of children ~ under the age of 18 years in Malaysia.
• Private K-12 Education Market is highly fragmented with majority of the schools having only 1 or2 branches. Pre-Primary level of education continues to dominate the market in terms of Enrolments and Number of schools.
• Malaysia Private K-12 Education market is expected to grow at a CAGR of ~% due to increasing number of Malaysian families choosing to enrol their children in their local international schools, most enrolling them from early years on, & some joining for secondary education. A sustainable business model and clear strategic positioning are key to competing in a saturated market in the future.

Source: Malaysia Private K-12 Education Market Outlook to 2026

COMPETITION

Competitors: International Schools around the vicinity of Shah Alam and Bangi.

USP:

i. Greenview has the unique blend of Academic Curriculum infused with Islamic Values.

ii. Islamic tradition synergised with technology.

iii. Smart School Concept with virtual/augmented reality

iv. Blended Learning v. Flipped Classrooms

vi. Recipient of 3 awards for best service in education sector

FUNDING

We have planned to raise RM 10 million. - The fund will be utilised for implementing smart-school technology, comprising VR and AR models, Virtual Classrooms, Multimedia Dome, and Digital Content creation.

VISION

The vision of Greenview Islamic International School is to provide students with high quality educational opportunities that will prepare them for their future.

TEAM

The management team:

a) Mr Muhammad Azman bin Hamzah (School Director)

b) Mrs Fatima SA Majeed (Group Principal)

c) Dr Hussain Abdeen (Principal, Greenview Bangi)

d) Mr Raheem Mohamed Ibrahim (Principal Greenview Shah Alam)

e) Mr Kasmir Singh (Vice-Principal)

f) Mr Abdul Salam Nainar ( Information Service Manager)

- The management team is experienced in the education sector for more than 20-40 years.

- The team plays major role in:

a) Curriculum Development, monitoring, and review

b) Educational Goals

c) Deriving learning outcome framework based on the eight MQF learning outcomes domains

d) Leadership, Governance and Administration

e) Exam Board

f) Policies, Rules & Regulations

PRESS

https://www.nst.com.my/news/nation/2020/02/561573/no-student-gets-left-behind-greenview

https://alamiyyah.usim.edu.my/official-visit-to-greenview-islamic-international-school/

https://www.pamelaybc.com/2017/03/greenview-islamic-schools-one-of-kind.html

DISCLAIMERS

• No shares will be allotted or issued based on this document after six months from the closing of the offer period.

• This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.

• This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.