MYUPAH Your Salary, Paid Immediately!

MyUpah Technology has emerged as a prominent local provider of flexible and fair salary solutions, addressing the needs of Malaysian businesses and their employees. By partnering with employers, MyUpah offers a unique service known as Earned Wage Access (EWA), which allows employees to access their earned wages before the regular payday. This innovative solution aims to alleviate financial stress and enhance the financial well-being of employees, making it easier for them to manage their finances and avoid high-interest payday loans.

The core of MyUpah's offering is its cloud-based EWA software, which provides employers with comprehensive control over benefit distribution, ensuring that the system can be tailored to meet the unique needs of each business. The flexibility and customization options available through MyUpah's software make it an attractive solution for companies looking to support their workforce's financial health while maintaining control over their payroll processes.

To further its mission and expand its impact, MyUpah Technology is undertaking a fundraising campaign via pitchIN. The primary goals of this initiative are to secure enough funds to accelerate the market adoption of the EWA service, further develop new high-yield feature services, and scale our operations to meet growing demand. By raising capital, MyUpah aims to enhance its technological capabilities, increase its market presence, and provide even greater value to both employers and employees.

This fundraising effort is a critical step in MyUpah's growth strategy. With the additional funding, MyUpah plans to invest in product development, marketing, and customer support, ensuring that its EWA services can reach and benefit a broader audience. By doing so, MyUpah Technology is poised to make a significant positive impact on the financial well-being of employees across the country, helping to create a more inclusive and equitable financial ecosystem.

Financial Stress and Liquidity Issue: Employees especially those living paycheck-to-paycheck, face financial stress due to cash flow shortages between pay periods. This can lead to difficulties in meeting daily expenses and emergencies.

Reliance on High-Interest Loans: In the absence of readily available funds, employees often turn to high-interest payday loans or credit cards, which can lead to debt cycles and financial instability.

Employee Productivity and Engagement: Financial stress can negatively impact employee productivity, engagement, and overall well-being.

Administrative Burden for Employers: Traditional salary advances can be administratively cumbersome and time-consuming for HR departments.

Employee Retention and Recruitment: Offering EWA as a benefit can enhance an employer's value proposition, making it easier to attract and retain talent.

MyUpah Technology developed cloud-based ready-to-use software that provides flexible salary service or EWA. For employees, it offers the option to withdraw their earned salary whenever needed, thereby managing unexpected expenses and reducing financial stress. This, in turn, helps improve productivity and focus at work. For employers, the solution aids in retaining and attracting talent by offering a highly attractive benefit. Additionally, it significantly reduces the administrative burden on HR departments by streamlining the conventional process of providing salary advances, allowing for more efficient operations.

The MyUpah EWA is a cloud-based ready-to-use software for employees to access the Earned Wage Access (EWA) service. With the software, we can automate the process of earning wages reducing the workload of the HR department, secure with built-in security features and employee-friendly solution.

The software is to be launched by the end of July 2024.

For the initial phase, MyUpah Technology will target existing clients of its parent company, HREdge. Specifically, MyUpah will focus on companies with 50 employees and above, as these businesses are likely already providing advanced salary options through traditional methods. This software solution and EWA service applies to all industries except the civil servant. Customer acquisition will occur through direct engagement with employers and collaborations with other HR-related software providers, such as payroll systems, to integrate and offer complementary services.

MyUpah Technology operates in the Financial Inclusion (FinTech) industry. EWA's market share in Malaysia is still emerging and does not yet have a significant market share due to the early stage of the market and limited awareness among employers and employees. At the moment, the intention is to establish the local market before expanding to Southeast Asia and eventually plan for an Initial Public Offering in the future.

In Malaysia, there are only a few competitors, including Payd (local), Paywatch (local and global), HariGaji, and Wakalu. MyUpah's unique proposition is that it is the only EWA service provider backed by HR training and HR/IR advisory expertise.

The vision of the business is to create a sophisticated The vision of MyUpah Technology is to create a sophisticated framework of financial inclusion for both employers and employees, using Earned Wage Access (EWA) as a foundational stepping stone. The company plans to expand its product offerings into an all-in-one financial wellness platform for every business and extend its services to new regions internationally by duplicating not only the technology but also the business system for other countries.

1. pitchIN and its officers and staff may also be investing in this campaign
2. Under ECF Guidelines, valuation is determined and set by the Issuer. Investors are advised to carefully peruse all investment offers and documents before making investment decisions.