SUMMARY (摘要)

PLCC – Elevating The F&B Supply Chain Ecosystem With Technology (以科技提升餐饮供应链的生态系统)

PLCC HOLDING SDN BHD (also known as Poh Lim Chuang Corporation – named after the Founder, Carmen’s Chuang’s father) is a Food-&-Beverage technology startup incorporated in 2021. PLCC is a one-of-its-kind holding company of 3 entities specializing in food production, operations, supply chain, central kitchen, and technology services for the B2B and B2C markets.

PLCC HOLDING 有限公司（亦称为 Poh Lim Chuang Corporation——以创始人 Carmen Chuang 的父亲命名）是一家成立于 2021 年的餐饮科技初创公司。PLCC 是一家由 3 个营业单位组成的控股公司，为 B2B 与 B2C 市场提供独一无二的食品生产、运营、供应链、中央厨房和技术服务。

Technology – The Essence Of A Profitable F&B Company Today (科技——当今盈利餐饮公司的精髓)

PLCC believes that the future is now for the F&B industry. Today, technology is revolutionizing the F&B sector and is the essence of a profitable F&B company.

Besides producing premium, health-based ready-to-eat food products to fulfill market needs, PLCC also offers an entire portfolio of high-value technology and state-of-the-art solutions as part of the futuristic outlook of the F&B supply chain ecosystem.

PLCC相信，现在就是餐饮业的未来。如今，科技正在彻底翻转整个餐饮行业，并且是盈利的餐饮公司的精髓。

除了生产优质、健康的即食食品以满足市场需求外，PLCC 还提供一整套高价值的技术及最先进的解决方案，为餐饮供应链生态系统注入未来主义的活力。

Highlights (亮点)

• Founder/CEO with over 20 years of experience in the F&B industry (创始人/执行总监在餐饮业拥有超过 20 年的经验)

• Diversified, sustainable income streams – Offering various B2B and B2C products and services (多样化、可持续的收入来源——提供各种 B2B 与 B2C 产品和服务)

• Solid, infallible business model – Achieving a whopping RM6 Million in revenue in 2021 despite starting up the business from limited personal savings and without external funding (稳健、可靠的商业模式——尽管当初在个人储蓄有限，且缺乏外部资金的情况下开展业务，然而公司仍在 2021 年实现了高达 600 万令吉的收入)

• Ambitious and highly-skilled IT team – Developed in-house value chain management software i.e., POS, Customer Management, and Central Kitchen Automation (雄心勃勃的高技能 IT 团队 – 开发了内部价值链管理软件，即 POS、客户管理及中央厨房自动化)

• HACCP (ISO22000:2018) and HALAL certified – Guaranteed food safety (获得 HACCP (ISO22000:2018) 与 HALAL 清真认证 – 保证食品安全)

• Unquestionable food quality – Executive chefs with requisite certifications (毋庸置疑的食品质量——行政总厨皆具备必要的资格认证)

• Leveraging high-value technologies to maximize productivity – Central kitchen is nearly 100% automated (运用高价值的技术，最大限度地提高生产力——中央厨房几乎 100% 自动化)

• Attracted the attention of established F&B businesses – With many contracts awaiting confirmation as funding being a determining factor in PLCC’s business expansion plan (吸引了老牌餐饮企业的注意——许多合同正等待确认，因为资金是 PLCC 业务扩张计划的决定性因素)

• Innovative milestones planned and achieved – Unique business model compared to competitors (规划并实现了创新的里程碑——与竞争对手相比，更为独特的商业模式)

Aims For The Future (未来目标)

For both the near and far future, PLCC has mapped out the milestones on its journey to SEA-wide recognition:

在近期及遥远的未来，PLCC 制定了其在东盟范围内获得认可的里程碑：

• Automate everything – PLCC’s ideal step forward would be to automate everything that could be automated to conserve human resources for other business sites. For example, we would prefer to have only two of our employees – a chef and an engineer – in our Central Kitchen. (自动化一切——PLCC 理想中的进步是自动化一切可以自动化的事物，以将人力资源保留给其他业务站点。例如，我们希望我们的中央厨房只有两名员工——1位厨师及1位工程师。)

• Go public – Giving opportunities to young minds and training them to pick up after their predecessors while at the same time raising funds and visibility – contribute to the effort of building a foundation for the next generation. (走入群众——为年轻人提供机会并培训他们，让他们承接前辈的业务，同时筹集资金及提高知名度——这有助于为下一代奠定基础。)

• ASEAN expansion – PLCC is looking to duplicate its efficiency proven business models by seeking further acknowledgment in the broader markets, including expansion to other countries like Indonesia and Singapore to garner the attention of more clients and customers and further boost its revenue to secure even further expansions. PLCC will be launching in Singapore in Q4, 2022. (东盟扩张——PLCC 希望能在更广泛的市场中寻求进一步的认可，以复制其效率不凡的商业模式，包括扩展到印尼和新加坡等其他国家。为此，公司可以吸引更多客户及顾客的关注，从而推动收入的增加，确保更进一步的扩张。PLCC 将于 2022 年第四季度在新加坡启动业务。)

• Well-maintained and consistently improving – Looking at the long-term, we wish to realize our ambition of a well-maintained and consistently-improving company that can last for more than three generations. (维护良好并持续改进——从长远来看，我们希望能将我们的雄心壮志付诸实现，成为一家可以生存超过 3代、维护良好并持续改进的公司。)

PROBLEM (问题)

Limited Nutritious, Delicious, and Convenient Foods Options At Hospitals, Factories, And Universities Vicinities (医院、工厂及大学附近缺乏营养、美味与方便兼具的食品)

Hospitals, factories, and universities are some of the densely populated places. Due to time constraints, healthcare workers, factory workers, and students tend to settle their daily meals within the vicinities.

However, health awareness has raised various concerns over the nutritional values and the health risks of ready-to-eat foods.

Tasty but healthier ready-to-eat meal options remain limited in the market, let alone in hospitals, factories, and universities. Hence, healthcare workers, factory workers, and students have no choice but to take advantage of whatever food options are available within their proximity, sacrificing health and taste for convenience.

医院、工厂及大学是一些人口稠密的地方。由于时间有限，医护人员、工厂工人及学生往往只能就近解决他们的日常饮食。

然而，日渐觉醒的健康意识引起了人们对即食食品的营养价值及其健康风险的担忧。

市场上美味但更健康的即食食品选择依然有限，更何况在医院、工厂和大学里呢？因此，医护人员、工厂工人和学生别无他法，只能就近选择任何可以吃下肚的食物，为了方便而不得不牺牲个人健康和胃口。

Pandemic Forced F&B Businesses To Lay-Off Workers, Causing Eateries To Face Dire Manpower Shortage (疫情迫使餐饮企业裁员，导致餐馆面临严重的人力短缺)

The F&B sector has been hit hard since the first nationwide lockdown in 2020 due to the COVID-19 pandemic. As eateries were forced to close their doors, many struggled to stay afloat. As a result, many eateries have no choice but to lay off workers, resulting in a critical shortage of kitchen staff.

Without a sufficient workforce, businesses cannot meet expectations, missing out on regaining revenue. Backward and forth, this triggers a negative feedback loop.

新冠疫情爆发后，自 2020 年全国首次落实行动管制令以来，餐饮业受到了沉重打击。由于餐厅被迫停止营业，许多餐厅都在努力维持生计。结果，当中许多商家别无选择，只能裁员，导致厨房人员严重短缺。

如果没有足够的劳动力，企业就无法达到预期成果，从而错失了重新获得营收的机会。若情况持续恶化，这将导致恶性循环。

High Overhead Costs And Lacking Funds To Rent Space For Kitchens (管理费用高，且缺乏资金租用厨房空间)

Low human resources, high staffing costs, and lacking funds to rent space for kitchens are some of the pressing problems eateries face today. Furthermore, time is of the essence in food preparation as it affects the food quality, customers’ satisfaction, and order turnover rates.

Surviving F&B businesses are looking for food supply partners that can sustain them in the long run via B2B transactions.

人力资源低、人员成本高及缺乏租用厨房空间的资金是当今餐馆面临的一些紧迫问题。此外，在准备食物的过程中，时间至关重要，因为它会影响食物质量、客户满意度及订单周转率。

幸存下来的餐饮企业正在寻找能够以 B2B 交易、长期维持企业生存的食品供应合作商。

Human Error Affects Logistics (人为错误影响物流)

While cloud kitchens are emerging in the industry, many clients and unautomated-and-therefore-inefficient systems bring forth another issue: human error. Carelessness and exhaustion may lead to misjudgments and miscalculations, which can be fatal in the food preparation process and logistic support. Mistakes can result in disastrous consequences such as losing branches of revenue and facing a reputation decrease.

The complications of resource-planning, client-management, system regulation, situation monitoring, and statistics- collection should be delegated to an infallible computer process. However, many businesses are often dissuaded from technological modifications due to insufficient funds.

虽然云厨房正在餐饮业中兴起，然而在顾客数量众多、使用效率低下的非自动化系统的情况下将带来另一个问题：人为错误。粗心与身心俱疲可能导致误判和误算，这在食物准备过程及后勤支持中可以是致命的。错误可能导致灾难性后果，例如失去收入分支及声誉受损。

复杂的资源规划、客户管理、系统监管、情况监督及统计数据收集等应该委托给一个可靠的计算机进程。然而，由于资金不足，许多企业经常被劝阻不要进行技术升级。

Satay – A Not-So-Easily-Accessible Malaysian Staple (沙爹——一种不太容易买到的马来西亚道地美食)

Everyone loves satay. However, it is not the kind of food that consumers can enjoy without the tremendous hassle of driving miles to take away at satay outlets that only the locals usually know.

The market lacks a satay specialist that allows consumers to indulge in piping hot satay anytime, anywhere they like, even in the comfort of their home.

每个人都喜欢沙爹。然而，这不是消费者可以随时享用的食物，因为他们往往需要开车数英里，才能来到只有当地人知晓的沙爹摊位打包美食。

市场上缺乏可以让消费者随时随地（甚至在家中）享用温热沙爹的 “沙爹专家”。

Reliant On Third-Party Delivery Service Providers – Fear Of Losing Control Over Delivery Experience (依赖第三方配送服务供应商——害怕失去对配送体验的控制)

Third-party delivery service providers often charge sky-high commission fees, which may not be feasible in the long run, even considering the infrastructure and experience businesses get in return.

Moreover, in cases of bad delivery experience, F&B businesses can be impacted even though the businesses weren’t responsible for it.

即使考虑到公司可获得的基础设施及业务经验，第三方配送服务商经常收取天价佣金，从长远来看，这或许并不是一个很好的办法。

此外，在配送体验不佳的情况下，即使公司不对此负责，但其餐饮业务也会受到影响。

Choosing A Wrong Third-Party Point-Of-Sale Integrators (选择错误的第三方销售时点集成商)

F&B businesses tend to rely heavily on centralized third-party solutions to manage their day-to-day business. However, general POS software in the market is designed with a one-size-fits-all intention which comes with various limitations and may not be suitable for particular operations.

Attempts to customize and add on parts and features within an established POS system could result in system downtimes, especially during peak hours may significantly disrupt operations, resulting in a loss of productivity.

餐饮公司往往严重依赖集中化的第三方解决方案来管理其日常业务。然而，市场上一般的POS软件都是一刀切的设计，有各种限制，可能不适合特定的业务。

尝试在已建立的 POS 系统中自定义和添加部件与功能可能会导致系统停机，尤其是在高峰时段——这可能会严重中断营运，从而导致生产力下跌。

Market Lacks A Reliable Model To Incentivize Other Food-Supplying Businesses (市场缺乏可靠的商业模式来激励其他食品供应企业)

Advancement is proportional to competition. With our nation's entrance into the Fourth Industrial Revolution, a dependable model must be invented to pioneer the industrial shift to fully automated systems for the local F&B industry to improve. A successful business model will raise the bar for all F&B businesses to come, prompting further innovation and flexibility, which will, in turn, provide more satisfactory services to customers.

Several F&B businesses are shutting down for several reasons, such as some processes taking too long or costing too much. But, as stated, upgrades concerning technology are expensive. Without a reliable business model to imitate, most businesses cannot afford to venture into uncharted waters, no matter the benefits such a decision might potentially entail.

进步表现与竞争力成正比。随着我国进入第四次工业革命，市场必须发明一种可靠的模式来引领业界迈向全自动化系统，以改进本地的餐饮业。成功的商业模式将提高所有餐饮业务的门槛，促成进一步的创新与灵活性，进而为客户提供更满意的服务。

一些餐饮公司因多种原因而结业，例如某些流程耗时过长或成本过高。然而，如前所述，与技术有关的升级是非常昂贵的。若没有可靠的商业模式可供模仿，无论未来是否有利可图，大多数企业都无法冒险进入未知领域。

SOLUTION (解决方案)

A Grab-And-Go Kiosk Specializing In Premium, Health-Based Ready-To-Eat Foods (主打优质、健康即食餐的 “即买即走” （Grab-and-Go）售货亭)

Makcik Kafe specializes in premium ready-to-eat meals and fresh pastries that are nutritious, tasty, and convenient, fulfilling the raving demand for delicious but healthier ready-to-eat meals options in a healthcare setting, where most target customers are in-house healthcare workers. Makcik Kafe 专注于提供营养、美味与方便的优质即食食品及新鲜糕点，满足目标客户对美味但更健康的即食食品的强烈需求，他们大多数都是医疗保健领域里的医护人员。

Automated Vending Machines Deliver Fresh Ready-To-Eat Selections Without Physical Stores And Human Assistance (无需实体店及人工协助，自动售货机即可提供新鲜的即食选择)

SmartBox vending machines offer healthy ready-to-eat meals and fresh pastries mainly at factories and university vicinities 24/7. Besides providing an automated retail experience, the automated, cashless, highly mobile, and easy-to-navigate machines bring convenience and time-effectiveness to the F&B clients and customers. SmartBox 自动售货机主要在工厂及大学范围内提供全天候健康即食食品与新鲜糕点。除了提供自动化零售体验外，自动化、无现金、移动性高与易于操作的机器为餐饮顾客带来方便，还可节省时间。

A Central Kitchen Offering Commercial Food Solutions Amid The Pandemic (在疫情期间提供商业食品解决方案的中央厨房)

Dapur Selesa was established to offer an alternative solution for eateries. By producing and supplying a variety of hot food, frozen food, and ready-to-eat food and offering commercial food solutions to various eateries around Klang Valley, eateries save on overhead costs and increase kitchen efficiency. Dapur Selesa 的成立旨在为餐馆提供替代解决方案。通过生产和供应各种热食、冷冻食品及即食食品，并为巴生谷周围的各种餐馆提供商业食品解决方案，餐馆可节省间接成本并提高厨房效率。

Besides managing mid-day meal operations for the eateries from a single point of control, including meal preparation, supply, delivery, and maintenance, Dapur Selesa also works with its F&B clients to optimize consumers’ food experience while meeting their commercial needs from time to time. Dapur Selesa 除了从单一控制点管理餐厅的日常膳食运营外（包括膳食准备、供应、配送及维护），它还与餐饮顾客合作，优化消费者的餐饮体验，同时随时满足他们的商业需求。

Establishing An In-house Delivery Fleet – Being Self-Sufficient (成立内部配送车队——自给自足)

The efficiency of logistics plays a crucial part in the day-to-day operations and supply chain of PLCC’s businesses, from the central kitchen's food supply delivery to eateries, to last-mile satay delivery to customers, to logistics and refilling for vending machines.在 PLCC 业务的日常运营及供应链中，物流的效率发挥了至关重要的作用，从将中央厨房的食品供应交付到餐馆、到将沙爹配送到顾客门前，以及自动售货机的移动和补货。

Running an in-house delivery fleet may be a huge, costly commitment. However, PLCC is self-sufficient without relying on third-party delivery platforms. PLCC prefers to take control over its delivery experience and turn its clientele and customer data into analytics that helps PLCC make data-driven decisions.管理内部配送车队也许是一项巨大且成本高昂的任务。然而，PLCC 是自给自足的，无需依赖第三方配送平台。 PLCC 更喜欢亲自管制配送体验，并将其顾客与客户数据转化为详尽的分析，帮助 PLCC 做出数据驱动的决策。

Delivers Only The Best Premium Satay To The Consumers’ Doorstep (只将最好的优质沙爹送到消费者家门口)

Satay & Co. makes satay easily accessible. Consumers get to enjoy time-saving, readily prepared premium satay anytime they want and in the comfort of their own home, without significant hassle. Satay & Co. 让沙爹更容易出现在消费者眼前。消费者无需亲自前往陌生的地方，即可随时随地在自己舒适的家中享用预制沙爹，省时省力。

Developing An In-House Value Chain Management Software – High Investment High Returns (开发内部价值链管理软件——高投资高回报)

Building in-house software is the best decision for PLCC. An in-house proprietary data-driven solution specializing in F&B operations and supply chain management ensures smooth operations of PLCC's day-to-day operations and supply chain across various business functions. It helps PLCC make data-driven operations and management decisions.开发内部软件是 PLCC 的最佳决策。一款专门从事餐饮运营和供应链管理的内部专有数据驱动解决方案可确保 PLCC 的日常运营和跨业务供应链顺利运行。它帮助 PLCC 做出数据驱动的运营和管理决策。

Automate As Much As Possible – Better Reassignment Of Manpower (尽可能自动化——更好地重新分配人力)

Everything that could be automated should be automated to conserve the limited human resources for processes that truly require manual handling, such as customer service, client-sourcing, and product delivery, which is getting increasingly important. The training of new recruits would also be made more convenient without the fuss of unnecessarily repetitive tasks.一切可以自动化的东西都应该自动化，以便为真正需要人工处理的流程保留有限的人力资源，如客户服务、客户采购及产品交付等，这些服务在当今日益重要。新员工的培训也将变得更加方便，无需让他们进行各种单调重复的工作。

Efficient Inventory And Logistics Management (高效的库存与物流管理)

The need for people to personally keep track of resources would be reduced – if not completely removed. The transaction procedures, information input, and information processing would also be automatic and instantaneous.人们对自行追踪资源的需求将会减少——如果不是完全消除的话。交易程序、信息输入及信息处理也将是自动和即时的。

This allows PLCC to take on more significant projects and undertake more contracts with significantly fewer worries of mishandling and misdirection. Additionally, PLCC can focus on innovating to offer above-satisfactory services to its B2B clients and customers rather than merely meeting their expectations – which is no small chore. Still, PLCC can do much more than that.这使得 PLCC 能够在无需太过担心任务处理不当或误导的情况下，承接更重要的项目，并接洽更多合同。此外，PLCC 可以专注于创新，为其 B2B 客户及顾客提供令人满意的服务，而不仅仅是满足他们的基本期望——这件事可说非同小可。无论如何，PLCC 可以做的远不止这些。

Take The Lead In The F&B Industry (引领餐饮行业)

This state-of-the-art value chain management software that consolidates different processes would be the first in the country, giving PLCC an enormous competitive edge that would push its peers in the market to make similar improvements.这种最先进的价值链管理软件能整合不同流程，并即将在马来西亚隆重推出，赋予 PLCC 巨大的竞争优势，从而推动市场上的同行做出类似的改进。

Proprietary, data-driven solutions that feed into monthly sales and statistics would also provide a reference model for those who wish to follow in PLCC’s footsteps. This would inspire other F&B players to make consistent progress in the long run. Becoming a shining example for its competitors would also bring PLCC recognition and better deals that PLCC can leverage for joint projects, aiming to push the industry further forward.此款专门统计月度销售及相关数据的专有数据驱动解决方案可以为那些希望追随 PLCC 脚步的人提供参考模型。从长远来看，这将激励其他餐饮业者不断取得进步。成为竞争对手的光辉榜样也将为 PLCC 带来认可及理想的交易，PLCC 可以利用这些交易进行联合项目，以便推动行业进一步发展。

PRODUCTS (产品)

TRACTION (里程碑)

MakCik Kafe Available On Astro’s Go Shop (MakCik Kafe 产品可在 Astro 的 Go Shop 购买)

MakCik Kafe landed a live show with Astro’s Go Shop in 2020, featuring its Rendang Ayam, Ayam Masak Merah, and Sambal Ikan Bilis ready-to-eat meals. The products were also available for sale on Go Shop’s e-commerce platform. 2020年，MakCik Kafe 与 Astro 的 Go Shop 进行了一场现场表演，主打推销其仁当鸡、马来甜辣鸡及叁巴江鱼仔即食餐。这些产品还在 Go Shop 的电子商务平台上销售。

Dapur Selesa Partnering with notable, long-Term B2B Clients (Dapur Selesa 与许多其他知名的 B2B 客户进行长期合作)

Dapur Selesa has successfully established and secured many long-term B2B partnerships, although Dapur Selesa is only nearly 2 years in business.尽管 Dapur Selesa 仅经营近 2 年，然而它已成功与许多 B2B 客户建立与维持长期的合作关系。

To name a few, Dapur Selesa is the business partner of San Francisco Coffee, a notable coffee chain with 49 outlets in Klang Valley. Dapur Selesa prepares ready-to-eat meals and fresh pastries from its centralized kitchen and supplies them to stores within Klang Valley on a daily basis.举例而言，Dapur Selesa 是三藩市咖啡——一家知名咖啡连锁店——的商业伙伴，其在巴生谷拥有 49 家分店。 Dapur Selesa 每天从中央厨房准备即食餐点和新鲜糕点，并将其供应给巴生谷内的门店。

Dapur Selesa will also be partnering another multinational coffee chain, Starbucks Coffee, where Dapur Selesa will also be supplying ready-to-eat meals and fresh pastries to 200+ Starbucks outlets in Klang Valley, targeting to launch in August 2022. Dapur Selesa 还将与另一家跨国咖啡连锁店——星巴克咖啡合作，它将为巴生谷的 200 多家星巴克门店提供即食餐点和新鲜糕点，目标是在 2022 年 8 月展开这项计划。

Dapur Selesa Supplies Ready-To-Eat Meals To 2 Well-Known International School Canteens (Dapur Selesa 为 2 所知名国际学校食堂提供即食餐点)

Dapur Selesa currently works closely with 2 international schools canteens within Klang Valley, supplying ready-to-eat meals for students. Dapur Selesa 目前与巴生谷的 2 所国际学校食堂密切合作，为学生提供即食餐点。

PLCC Stands Strong (PLCC 站稳脚跟)

PLCC continues to record strong momentum as the company observed a substantial improvement in revenue growth and customer base. 由于公司见证了收入增长及客户群的大幅改善，PLCC 继续保持强劲势头。

Entity (营业单位)

Revenue (营收)

Awards (奖项)

CUSTOMERS (客户)

BUSINESS MODEL (商业模式)

Partnerships – The Cornerstone Of PLCC’s Business 合作伙伴关系——PLCC 业务的基石

Startup Programmes Opened Doors To Opportunities 初创企业启动计划打开了机会之门

PLCC has participated and was selected as the Top 11 Winner of #Quest2Scale, March 2021 cohort under its subsidiary, MMC. PLCC 的子公司 MMC 参与了 #Quest2Scale 项目，并获选为 2021 年 3 月队列的前 11 名获胜者。

Besides receiving an investment of RM250,000 from ScaleUp Malaysia and Quest Ventures, MMC also enjoyed various value-added services, such as a series of opportunities designed to make startups investor-ready, including industry mentoring, training sessions, networking opportunities, and customized demo days before venture capital, corporate innovation units, and investment firms.除了从 ScaleUp Malaysia 和 Quest Ventures 获得 RM250,000 的投资外，MMC 还享有各种增值服务，如一系列旨在让初创企业为即将来临的融资做好准备的课程，包括行业指导、培训课程、交流机会及模拟演示日，让企业可在风险投资、企业创新部门与投资企业面前呈现最好的自己。

These opportunities gave MMC an arena to introduce MMC’s brand and gave MMC opportunities to pitch its offerings to other corporations.这些机会为 MMC 提供了一个推广 MMC 品牌的舞台，并为 MMC 提供了向其他公司推销其产品的机会

Dapur Selesa Partnering with notable, long-Term B2B Clients (Dapur Selesa 与许多其他知名的 B2B 客户进行长期合作)

Dapur Selesa has recently closed a partnership deal with multinational coffee chain with 200+ outlets across Klang Valley, targeting to launch in August 2022. Dapur Selesa 最近还与跨国连锁咖啡店达成合作协议——该跨国连锁咖啡店店在巴生谷拥有 200 多家分店，此计划将于 2022 年 8 月正式展开

Currently, Dapur Selesa is also in talks with a few prospective partners on potential partnerships. Partnerships can help PLCC go a long way in pushing PLCC’s mission forward and provide financial and non-financial stability and rewards while achieving shared goals, creating a strong and better community.目前，Dapur Selesa 也与一些潜在合作伙伴谈判，盼能达成合作协议。合作伙伴关系可以帮助 PLCC 往其使命迈出一大步，并在实现共同目标的同时，提供财务与非财务方面的稳定性及奖励，从而创建一个强大与更好的社群。

Sharing Economy Promotes Sustainable Profitability 共享经济促进可持续盈利

Dapur Selesa is a win-win-win for PLCC, business clients, and customers. Besides supplying ready-to-eat meals and fresh pastries to Makcik Kafe outlets, Dapur Selesa also provides central kitchen services to help other F&B businesses save cost, time, and human resources. Dapur Selesa 对 PLCC、商业客户和顾客来说是“三赢”的。除了向 Makcik Kafe 门店提供即食餐点和新鲜糕点外，Dapur Selesa 还提供中央厨房服务，帮助其他餐饮企业节省成本、时间和人力资源。

As the owner of an established F&B supply chain ecosystem, PLCC prioritizes achieving sustainable prosperity while building a business that contributes to the betterment of society. PLCC 作为一个成熟餐饮供应链生态系统的所有者，它优先考虑实现可持续繁荣，同时建立有助于促进社会福祉的业务。

Diversification to Enhance Profitability and Limit Risk Exposure 多样化的业务提高盈利能力，并限制风险敞口

PLCC is actively diversifying its operations and income channels via 6 of its subsidiaries PLCC 正通过其 6 家子公司，积极让其业务和收入渠道多样化:

Highly Scalable, Profitable, Data-driven 扩展能力、盈利能力、以数据为导向的能力都很高

Highly scalable – Able to set up a new branch within 14 days 扩展能力高——能够在 14 天内建立一个新的分店

PLCC”s stores rely on a modular design such that it can cater to a new customer base shortly after selecting a commercial space within a mere 14 days of preparation. PLCC 门店仰赖于模块化设计，因此它可以在短短 14 天的准备时间内选择营业空间后，便应对新的客户群。

Simple, convenient, and flexible – much like Lego bricks – PLCC can erect new branches in quick succession without any unnecessary delay.简单、方便、灵活——就像乐高积木一样——PLCC 可以在无需产生不必要的展延下，快速连续地建立新的分支。

Highly profitable – Achieved >50% gross profit margin 盈利能力高——实现 >50% 的毛利率

PLCC decides on the product pricing according to varied Gross Profit Margins.PLCC 根据不同的毛利率决定产品定价。

For example, the gross profit margin could exceed 50% at hospital vicinities where PLCC's specialization lies.例如，PLCC 的专注点——医院周围的毛利率可能超过 50%。

Highly data-driven – Helps PLCC make data-driven decisions 以数据为导向的能力高——帮助 PLCC 做出数据驱动的决策

Data analysis and assessment is an essential process to allow PLCC to figure out ways to capitalize on the preferences of a specific area.数据分析与评估是一项帮助 PLCC 找出各种方法，从而了解并利用特定区域之客户偏好的基本过程。

Proprietary data-driven analytics helps PLCC make data-driven operations and management decisions. For instance, PLCC will stop producing and supply the 10 least selling SKUs every month.专有的数据驱动分析帮助 PLCC 做出以数据为导向的作业和管理决策。例如，PLCC 将停止生产和供应每月销量最低的 10 个库存单位（SKU）。

Preparing For Growth – Building A Formidable Team 为成长做准备——打造强大的团队

Currently, PLCC operates on a small, lean, and effective management team comprising 11 high-performing headcounts. PLCC 目前，PLCC 拥有一支小型、精干且高效的管理团队，该团队由 11 名高绩效员工组成。

As PLCC’s business progresses, PLCC foresees significant, meaningful growth, which will substantially depend on its people.随着 PLCC 业务持续发展，公司已预见到未来将有显著、有意义的增长，而这在很大程度上取决于其员工的能力和效率。

As a result, PLCC has built a growth culture and is ready for team expansion. PLCC is looking to recruit and train more reliable, high-performing personnel to increase the overall productivity and sales revenue, ultimately supporting the growth and development of PLCC’s business in the long run.因此，PLCC 已经建立了一种成长文化，并为团队扩张做好了准备。 PLCC 目前正招聘和培训更可靠、高绩效的人员，以提高整体生产力和销售收入，最终成为支持 PLCC 业务长期增长与发展的骨干人员。

Solid Business Expansion Strategy – Setting Its Sights on ASEAN Expansion 稳健的业务扩张策略——将目光投向东盟

PLCC has established a concrete expansion blueprint for the long-term development of its business to cater to the growing demand for PLCC”s business in the local market. PLCC已为其业务的长期发展制定了具体的扩张蓝图，以满足本地市场对PLCC不断增长的需求。

PLCC has plans to venture into more markets across Southeast Asia with Satay & Co. as it has reached the point for expansion. Neighbouring markets such as Singapore and Indonesia would be the first markets PLCC plans to set foot in as it grows internationally.鉴于 Satay & Co. 已抵达扩张点，PLCC 计划与该子公司一起进军东南亚的更多市场。随着 PLCC 在国际上的发展，新加坡及印尼等邻国市场将是 PLCC 计划涉足的首批市场。

PLCC is setting up its base in Singapore while preparing for its launch in Q4 2022. PLCC is also actively searching for a good business partner in Indonesia to set up, operate and expand its business locally. PLCC 正在新加坡设立基地，同时让公司能为 2022 年第四季度在当地的推出做好准备。PLCC 也在印尼积极寻找信誉良好的商业伙伴，以在当地设立、运营和扩展业务。

In many ASEAN markets, the satay market remains untapped. Leveraging PLCC’s expertise and experience in the central kitchen, e-commerce, and Halal eatery businesses, PLCC set its sights on expanding Satay & Co.'s business on a larger scale and unlocking the potential of ASEAN, one of the world’s fastest-growing markets.在许多东盟市场，沙爹市场仍然属于蓝海市场。凭借 PLCC 在中央厨房、电子商务及清真餐饮方面的专业知识与经验，PLCC 着眼于更大规模地扩展 Satay & Co. 的业务，并释放全球最快速增长的经济体之一——东盟——的潜力。

MARKET (市场)

Malaysian Market Size And PLCC”s Current Customer Segments (马来西亚的市场规模与 PLCC 当前的客户细分)

Ready-To-Eat Food Market Growth (即食食品的市场增长)

Key Market Trends (关键市场趋势)

Increasing Demand For Healthier Ready-To-Eat Meals Options 人们对更健康即食食品的需求有所增长

According to Technomic, consumers ages 25 to 34 insisted that the availability of healthy options (70%) was more critical than indulgent or 'crave-able' items (68%).

The rising concerns of the health-conscious young generation over the nutritional values of ready-to-eat meals and the many health risks of processed foods have resulted in the fluctuating demand for ready-to-eat products.

The growing health awareness and changing demographics drive the demand for healthier ready-to-eat meal options globally. Yet, healthier ready-to-eat meals options remain very limited in the market.

根据 Technomic 的调查，25-34岁的消费者坚持认为市场上需有更多健康食品（70%），而非纵享型或“馋嘴型“的食品（68%）。

注重健康的年轻一代日益关注即食食品的营养价值及加工食品的健康风险，从而导致市场对即食产品的需求产生波动。

日益增长的健康意识和不断变化的人口结构推动了全球对更健康即食餐的需求。然而，市场上更健康的即食食品选择仍然非常有限。

Rapid Urbanization (快速城市化)

As a result of growing urbanization, the hectic lifestyle leads the urban citizens to suffer from time crunch due to their busy work schedules resulting in an increased dependence on convenient meal options, fueling the ready-to-eat food market.

随着城市化进程的加快，城市居民的工作日程日渐繁忙，这种快速的生活节奏使他们的时间愈加紧迫。这导致城市居民更加依赖便利食品，从而推动了即食食品市场的发展。

Growing Millennial and Working Women Population (千禧一代与职业女性人口不断增长)

The growing millennial and working women population also heightens the overall demand for the ready-to-eat food market. It only requires heating before consumption, reducing the overall effort due to the lack of time to cook.

千禧一代与职业女性人口的不断增长也提高了对即食食品市场的整体需求。即食食品只需要在食用前加热，减少了因缺乏时间做饭的整体工作量。

Improving Consumer Lifestyle (消费者的生活品质日益改进)

The global demand for ready-to-eat has tremendously surged as the consumption habits of the urban population have changed dramatically. The need for on-the-go convenience food is anticipated to grow because of the changing consumer preferences and eating behaviour towards convenient food.

随着城市人口的消费习惯发生巨大变化，全球对即食食品的需求急剧增加。由于消费者偏好及饮食习惯逐渐朝向方便食品，预计市场对便携方便食品的需求将会增长。

High Disposable Income (可支配收入高)

The increase in expenditure on readily available multi-flavoured food, associated with the increasing working population in developing countries, growing per capita disposable income, and the change in lifestyle among affluent consumers are driving the global market of ready-to-eat food over the forecast period.

随着发展中国家工作人口的增加、人均可支配收入的增长以及富裕消费者生活方式的改变，人们更多花费在现成的多口味食品，而此举正推动全球即食食品市场在预测期内的增长。

Rise of E-Commerce (电商的崛起)

Furthermore, different business strategies, such as digitalization of the retail industry and establishing stronger online-to-offline integration, are also employed by players in the market. The e-commerce segment is anticipated to expand at the fastest CAGR of 6.2% over the forecast period due to the growing online shopping trend among consumers.

此外，市场上多家企业也采用不同的商业策略，如零售业的数字化及建立更强的线上线下整合。由于消费者的线上购物趋势不断增长，预计电商细分市场将在预测期内以 6.2% 最快的年均复合增长率（CAGR）增长。

COMPETITION (竞争)

Existing Food Delivery/Central Kitchen Establishments, E.g., Dahmakan (Pop Meals), FoodPanda, etc. – Not PLCC Competitors 现有的送餐/中央厨房设施，如 Dahmakan（Pop Meals）、FoodPanda 等——都不是 PLCC 的竞争对手

Many food deliveries and central kitchen players have forayed across the local F&B market, offering food delivery or central kitchen services. However, PLCC believes it has the competitive edge due to its diversified business models: from central kitchens, grab-and-go kiosks, and automated vending machines to e-commerce food deliveries and in-house proprietary, data-driven solutions specializing in F&B operations and supply chain management.

许多食品配送及中央厨房公司已经涉足本地餐饮市场，提供食品配送或中央厨房服务。然而，PLCC 认为，由于我们发展了多元化的商业模式，因此我们具备竞争优势：从中央厨房、“即拿即走”售货亭与自动售货机，到电商食品配送与我们内部专有的、适用于餐饮业管理及供应链管理的数据驱动解决方案。

PLCC’s long-standing, trustworthy, and sustainable supply chain are self-sufficient, allowing PLCC to operate its ecosystem without relying on third-party providers. PLCC can be said to be the first of its kind in the market with such a strong, comprehensive presence in both F&B and technology. In other words, food deliveries and central kitchen services are technically NOT PLCC competitors.

PLCC 长期、值得信赖与可持续的供应链是自给自足的，允许 PLCC 在无需依赖第三方供应商的情况下运营其生态系统。 PLCC 可以说是市场上第一个在餐饮和技术方面拥有如此强大、全面影响力的同类产品。换句话说，食品配送和中央厨房服务在技术上不是 PLCC 的竞争对手。

FUNDING (融资)

VISION (愿景)

FOUNDER (创始人)

Carmen Chuang – Founder and CEO 创始人兼执行总监

Carmen had over 20 years of experience in the F&B industry, starting at the age of 16 to support her family business. Her family was strong, tenacious, and committed. Hard work was never a question. Opportunities were never turned down, and she learned to make them work from a young age.

Carmen has a Higher Diploma in Information Analytics and is also a Chartered Institute of Management Accountants (CIMA) member. As a professional ballroom instructor, a passionate mother, and a cautious visionary, she has relieved herself from the entertainment line that her husband established to come home to her daughter more often.

When she first established PLCC alone, she could not have imagined how the business could grow at such a rapid pace. Knowing the potential PLCC has within her grasp, she strived to usher in a new beginning.

Today, as a leading holding food company, PLCC brings to the market an entire portfolio of solutions dedicated to F&B operations and supply chain management.

PLCC focuses on producing and designing competitive, cutting-edge products that the market requires. PLCC provides certified food production facilities and is represented by experienced and qualified company leads who could translate dreams into reality, high-quality end products, contributing to the value offered by PLCC.

Carmen is excited to be part of this vibrant F&B market and is looking forward to partnering with fellow investors like you today.

Be assured of her relentless commitment to developing products that address tomorrow's constantly evolving demands and requirements while meeting your objectives today.

Carmen 在餐饮业拥有超过 20 年的经验，她从 16 岁开始便为她的家族企业提供相应的支持。她的家人性格坚强、坚韧、忠诚，努力工作从来都不是问题。他们也从未拒绝可得的机会，让她自小便耳濡目染，学会了这些良好的品格。

Carmen 拥有信息分析高级文凭学历，也是特许管理会计师协会 (CIMA) 的会员。作为一名专业的舞厅教练、天性热情的在职妈妈及具有远见但行事谨慎的梦想家，她离开了由其丈夫一手建立的娱乐行业，以便能够多回家陪陪女儿。

当她首次单打独斗成立PLCC时，她从未想象这门生意能以如此快的速度增长。当她得知PLCC的潜力尽在其掌握之中时，她努力开创一个新的开始。

如今，作为一家领先的控股食品公司，PLCC 为市场带来了专门用于餐饮运营和供应链管理的完整解决方案组合。

PLCC 专注于生产和设计市场所需的具有竞争力的尖端产品。 PLCC 提供经过认证的食品生产设施，并由经验丰富且合格的公司领导作为代表——他们可以将梦想变为现实，提供高质量的成品，为 PLCC 提供的价值做出贡献。

Carmen 很兴奋能成为这个充满活力的餐饮市场的一部分，并期待着与今天像您一样的投资者合作。

请放心！由于Carmen早已预见未来的需求将充满变化，她已尽其所能开发相应的优质产品，并同时满足您今日的需求。

TEAM (团队)

The company is 68 members strong and is run by an efficient management team of 11 high-performing headcounts.

The Head of Business Development has a dependable 18 years of experience in the F&B industry.

The Tech Team consists of three Ph.D. holders in their respective fields of expertise, namely AI Engineering, Big Data Analytics, and Software Engineering.

Currently in employment are four qualified Executive Chefs who each have certifications and experience in food manufacturing and production. Two of them who have worked with celebrity chefs are handling the operations of the central kitchens. One of them is also an MBA holder.

公司拥有 68 名成员，其中 11 名高绩效员工组成一支管理团队，维持公司的运作。

业务发展总监在餐饮业拥有 18 年的丰富经验。

技术团队由 3 名具有博士头衔的精英组成，他们是这些专业领域的佼佼者：即人工智能工程、大数据分析及软件工程。

目前在职的是 4 名合格的行政总厨，在食品制造和生产方面，他们各自具有相应的认证及经验。其中两位曾与名厨合作过，负责中央厨房的运营；而其中一位也持有 MBA（工商管理硕士）学位。

Company (公司资料)

PRESS (媒体报导)

1. https://markets.businessinsider.com/news/stocks/scaleup-malaysia-quest-ventures-invests-in-11-companies-on-their-quest2scale-1030138007

2. https://www.digitalnewsasia.com/digital-economy/scaleup-malaysia-quest-ventures-invest-11-companies

3. https://www.techinasia.com/scaleup-malaysia-quest-ventures-invest-680k-11-growthstage-startups

4. https://www.nst.com.my/news/nation/2020/04/587114/giving-bank-reaches-out-needy