JMI (Foodheart) Healthy Home Cuisine | Authentic Delights | Convenience

Our business provides daily fresh meal delivery, convenient pre-fabricated food, and ready-to-eat hot food through innovative vending solutions. The success we've achieved with our current cloud kitchen has inspired us to aim higher. With your investment, we intend to scale our operations by establishing multiple central and express kitchens with technology. This infusion of capital will be instrumental in propelling our expansion journey and catering to a wider audience.

我们的业务围绕着提供每日新鲜伙食配送、方便的预制冷冻食品以及通过创新的热食自动售货机来解决消费者的膳食问题。我们现在所拥有的云段厨房模式激励了我们走向更远更高。通过您的投资，我们计划通过科技建立多个中央厨房和快速厨房来扩大我们的运营。这笔资金的注入将推动我们的扩展之旅和满足更广泛的消费群。

Time Constraints: Many people lead busy lifestyles, making it difficult to consistently prepare daily, nutritious meals or even find the time to go grocery shopping. In Urban areas, access to fresh and affordable meals can be limited.

时间限制：许多人生活繁忙，经常难以定期准备健康的每日膳食或甚至抽出时间去买菜。在城市地区，想要获取新鲜且实惠的膳食可能也非常难。

Limited Skill: Some people may not have the skill or confidence to prepare daily & healthy meals or may suffer from Mageirocophobia (fear of cooking). Hence, they have fewer varieties and meal options.

技能有限：有些人可能没有能力或信心准备每日健康丰富的膳食，或者可能患有厨艺恐惧症。因此，他们的膳食选择和种类也有限。

Limited Healthy Options: Many people struggle to maintain a balanced diet. With limited time and varying culinary skill levels, consumers find it difficult to have a healthy, fresh, and balanced nutritious meal daily. As a result, they resort to convenient but less healthy options such as fast food, processed snacks, or takeout. 

健康选择有限：许多人难以保持均衡的饮食。由于时间有限和烹饪技能参差不齐，消费者很难每天都能吃到健康、新鲜且营养均衡的膳食。结果，他们不得不选择方便但不太健康的食物，如快餐、加工零食或外卖。

Variety and Convenience: Finding a balance between variety and convenience in meals can be challenging. In city centers, not easy to find parking just to grab food, and some canteens in Universities or Hostels close very early. This inconvenience often leads consumers to rely on fast food restaurants or convenience stores that typically offer less variety of healthy food. 

多样性和便利性：在膳食中想要找到多样性和便利性的平衡可能具有挑战性。在市中心，找个停车位为了吃一餐或是打包真的不容易，且一些大学或宿舍的食堂关闭得很早。这种不便通常导致消费者依赖快餐店或便利店，而这些地方通常提供的健康食物种类较少。

Environmental Impact: The food industry can contribute to environmental issues through excess packaging and transportation. Our focus on providing local, fresh meals can help reduce the carbon footprint associated with food production and distribution.

环境影响：食品行业可能通过过度包装和运输对环境造成问题。我们专注于提供本地新鲜膳食，可以帮助减少与食品生产和配送相关的碳足迹。

JMI’s entire concept revolves around providing convenience to people, ensuring that they can easily access to meals anytime, anywhere. Aspiring to be a pioneer in a new culinary revolution within Malaysian F&B industry.

JMI的整个理念围绕着为人们提供便利，确保他们随时随地都可以轻松获得一餐温饱。我们立志成为马来西亚餐饮业新烹饪革命的先锋。

Daily meal subscription: Eliminate the need for grocery shopping and meal planning, saving your family valuable time. Regular & timely meal deliveries, we ensure that customers always have delicious meals on hand, without having to spend time cooking. Our meals subscription plan, 2 meals a day saves the hassle of working adults and families. These meals are designed to provide a balanced and nutritious option for individuals or families with busy schedules.

Healthy Meal Options: We offer a diverse menu of meals made from high-quality ingredients, no MSG, gluten-free, catering to different dietary preferences and health goals. Our meals are prepared with a focus on balanced nutritional value, providing a healthier alternative. Hence, our food is suitable for children to the elderly. 

Automated Ordering Cloud Kitchen: Online platform where customers can easily place their orders and customize their meal preferences. Automated kitchen equipment and pre-programmed recipes reduce labor, and wastage as well as improve consistency in food quality.

Accessibility to Fresh Food: By expanding from a single cloud kitchen to multiple express kitchens and 24/7 hot food vending, we aim to increase our reach and accessibility. This expansion strategy allows us to serve a wider geographical area, like College and University, ensuring that more people have access to freshly prepared economical meals. 

Variety and Convenience: Our menu is carefully curated to provide a wide range of meal options, from Chinese, Japanese, and Western cuisines. A variety of over 400 menus ensures that customers can find meals that suit their tastes and dietary needs, while the convenience of our vending machines makes access easy. 

Environmental Impact on Delivery: Our commitment to sourcing local ingredients and reducing food miles contributes to minimizing the environmental impact of our business. By preparing meals in central and express kitchens closer to our customers, we reduce the need for extensive transportation and packaging. Packing using eco-friendly food containers and reusable tiffin carriers.

Daily Meal Delivery 

We provide daily delivery of freshly prepared meals to ensure that customers have a consistent source of nutritious and delicious food, saving them time and effort in meal preparation. Homecooked meals are portioned out, making it easier to manage your calorie intake and maintain a healthy diet, typically made fresh and delivered promptly, ensuring that the food is of high quality and retains its flavor. We have over 300 menus from Chinese, Western, and Japanese cuisines. Our food is cooked with no MSG, and fresh ingredients, using high-quality food-grade packaging and delivery to you every day.

每日伙食配送

我们每日提供新鲜准备的伙食配送，确保客户每日都能持续吃到营养均衡又美味的膳食，节省他们在准备膳食上的时间和精力。我们的伙食的菜单是经过精心搭配，使客户管理卡路里摄入和保持健康饮食更加容易。我们的膳食是新鲜制作并及时送达，确保高质量并保持其风味。我们拥有超过300种菜单，涵盖中餐、西餐和日本餐。我们的食物不含味精，每日使用新鲜食材，采用高质量的食品级包装，每天准时送到您手中

Ready-to-Eat Prefabricated Food:

We offer prefabricated RTE products under the brand of “Little Cook”. These Ready-to-Eat, Ready-to-Heat, Ready-to-Cook products are more cost-effective than eating out or buying individual ingredients for cooking. This RTE product is very convenient as it allows individuals to enjoy “the taste of home” even in busy and solitary lifestyles. Our RTE product is fully cooked, using vacuum-packed and blast-freezing technology to lock the taste and texture of the food, families can easily prepare a table full of food within 15 minutes, without hassle. 

即食预制冷冻食品

我们生产自己的品牌 （LITTLE COOK 小帮厨）的预制冷冻食品。这些即食、即热、即煮的产品比外出吃一餐或购买单独的烹饪食材更具成本效益。这款预制冷冻产品非常方便，即使在忙碌或单独的生活方式中，也能让人们享受“家的味道”。我们的预制冷冻产品是全熟的，采用真空包装和急速冷冻的技术锁住食物的味道和口感，使家庭可以在15分钟内轻松准备一桌美食，毫不费力。
 

Buffet Catering:

Our buffet catering services offer a versatile option for events and gatherings, providing a variety of dishes that cater to even the smallest group. Minimum 6 pax to unlimited convenient option for small gatherings or events. Our buffet catering menu can be customized to suit different dietary needs and preferences.

自助餐服务：

我们的自助餐服务为各种活动和聚会提供了多样化的选择，即使是最小的活动也能享受到丰富的菜肴。我们提供最少6人到不限人数的方便选择，适合小型聚会或活动。我们的自助餐菜单可以根据不同的饮食需求和偏好进行定制。

Hot Food Vending Machine: 

Through our innovative vending machines, we offer hot food options that are readily available and offer an alternative to fast food, enhancing accessibility to healthier meal choices. Our 24/7 services are available round the clock. We provide sales of hot food vending machines, inventory stock-up services, maintenance services as well as technical and software support. With our hot food vending machine as another distribution channel, we can serve a wider geographical area, ensuring people have more access to freshly prepared economical meals. 
 

热食自动贩卖机：

通过我们的创新热食自动贩卖机，我们提供现成的热食选项，作为快餐的替代方案，我们提高了健康膳食选择的可及性。我们自动贩卖机是24/7全天候提供热食。我们除了自己经营热食自动贩卖机，我们也销售热食自动贩卖机、库存补充服务、维护服务以及技术和软件支持。通过热食自动贩卖机作为另一种销售渠道，我们能够覆盖更广泛的地域范围，确保人们能更方便地获得新鲜准备且经济实惠的膳食。
 

Accessibility and Freshness (FoodHeart & CaterPro): Our commitment to accessibility is reflected in our expansion to various central and express kitchens, enabling us to serve a broader audience while ensuring the freshness of our meals.

Food Tech Integration (FoodHeart, Caterpro, FoodLogy): Our seamless app ordering system enhances convenience, enabling customers to place orders at their fingertips while managing payments through an integrated e-wallet system. We will collect data about your preferences and behaviors that help refine our product offerings, marketing strategies, and dining patterns. Data-driven insights can streamline operations, leading to cost savings and improved efficiency of kitchen operations. Personalized offerings and loyalty programs can increase customer spending and retention, positively impacting revenue.

Express Kitchen & gig cook (FoodHeart & Caterpro): Our commitment to accessibility is reflected in our expansion to various central and express kitchens with home cook gigs, enabling us to serve a broader audience while ensuring the freshness of our meals.

Points and Rewarding System (FoodHeart, CaterPro & Foodlogy): We offer a points-based reward system to appreciate customer loyalty, encourage repeat business, and build a strong relationship with our clientele.
 

Current Traction: 

• Our current revenue is over RM 1.4 million.
• We have successfully registered over 4,000 customers, with a daily meal volume exceeding 300.
• We have 1 central kitchen and 1 express kitchen. 
• Our service areas include Selangor, Kuala Lumpur, Seremban, Melaka and Johor.
• We maintain a commendable customer retention rate of 34%, demonstrating strong brand loyalty.
• The cost of customer acquisition averages RM20 per customer.
• Our revenue breakdown shows that 72% comes from daily meals, 24% from buffet catering, and 4% from ready-to-eat prefabricated food (RTE).
• We have successfully deployed 14 units of vending machines within prominent universities and hospitals. 

目前的进展：

• 我们去年的营业额约RM1.4百万。
• 我们已成功注册了超过4,000名客户，每日伙食送餐客户超过300人。
• 我们拥有1个中央厨房和1个快速厨房。
• 我们的服务区域包括雪兰莪、吉隆坡、芙蓉、马六甲和柔佛。
• 我们客户保留率达到34%，显示出强大的品牌忠诚度。
• 每位客户的消费平均是RM20。
• 我们的营收结构显示，72%来自每日伙食膳食，24%来自自助餐服务，4%来自预制冷冻食品（RTE）。
• 我们已在知名大学和医院内成功部署了14台热食自动贩卖机。

Key Milestones Achieved: 

2020 -Startup Sole Prop
-Coverage Puchong, PJ, Subang
-Serve Western & Japanese Cuisines

2021 -Expand coverage to KL, Shah Alam 
-Open a new product line – Buffet Catering

2022 -Incorporated Sdn Bhd
-Open a new product line – Little Cook (Pre-fabricated meal)
-Serving B2B market (Tadika, Day Care)

2023 -successfully built a loyal customer base of over 3000 users. 
-supplying RTE food to the B2B market (Cafes & restaurants, Frozen Mart)
-Open a new branch in Seremban 
-Launch of our dedicated web platform to subscribe to meal plans, and make payments through an integrated e-wallet system.
-Launch of vending machines in Universities demonstrates our commitment to innovation and convenience 
-incorporated Caterpro Sdn Bhd, Vendlogy Sdn Bhd & JMI Group Sdn Bhd. 
-Acquire more locations for Vending machines and successfully deploy 14 units of Vending machines to Hospitals and Universities. 

• The launch of vending machines in university locations demonstrates our commitment to innovation and convenience.
• One of our critical milestones has been the successful launch of our dedicated web and mobile app platform. This platform enables customers to subscribe to meal plans, place meal orders, track deliveries in real-time, and make payments through an integrated e-wallet system.
• Our web and app platform serves as the cornerstone of our customer engagement strategy, offering a seamless and user-friendly experience.
• In the future, we plan to integrate this platform with our vending machines, enhancing accessibility and convenience for our customers.

Projected Growth: 

• Our projected revenue on Food is set to soar to RM 6.7 million.
• We plan to expand into new territories and launch our services in Singapore.
• Our ready-to-eat prefabricated food sales will see substantial growth, reaching 1 million RM. This expansion includes entry into grocery stores, hypermarkets in Malaysia and Singapore, as well as international markets
• Over the next year, we aim to deploy 28 units of hot food vending machines, contributing to a projected revenue of RM 492,000.
• In total revenue, our anticipated revenue of Vending Machines sold for the next 12 months is an impressive RM 1 million.
• We projected the total number of registered active users in meal subscriptions to be 1,300. Hot food Vending Active Users is 2,200.

Current Customers: 

• Our current customer base primarily consists of daily meal subscribers, primarily comprising young Chinese working families. These individuals value the convenience of our meal subscription service, which caters to their busy schedules.
• Our catering services are in high demand among nurseries and corporate events, where we provide diverse and delicious buffet options.
• Additionally, our ready-to-eat prefabricated food (RTE) offerings cater to restaurants that lack a central kitchen or chef and mini markets seeking fresh, ready-made meal solutions.

Target Audience and Industry Focus: 

• As we expand, our target audience will extend to the Malay community, particularly families with both parents working and limited time for meal preparation. This expansion aligns with the launch of new halal RTE products, appealing to a broader demographic.
• To further penetrate the market, we plan to hire business development executives who will focus on entering grocers, supermarkets, and exploring export opportunities, including establishing a presence in overseas and Singapore.
• Additionally, we aim to participate in food events to connect with new B2B customers for our RTC offerings. Exploring the halal food market

Hot Food Vending Expansion: 

• Our hot food vending machines are strategically placed in universities and colleges, attracting young consumers and students who later become loyal customers as they enter the workforce.
• Future target locations include factories and hostels where late-night dining options are limited. We also plan to target Universities, offices, and airports, further expanding our reach.

Customer Acquisition Plan: 

• Our customer acquisition strategy encompasses various approaches:
• Leveraging social media to increase brand visibility and engage with potential customers.
• Enhancing customer retention by offering rewards and referral bonuses within their e-wallets.
• Encouraging users to download our vending app by providing incentives, earning points, and rewards.
• Offering first-time purchase discounts to drive downloads of our vending app, targeting a user base of 4,500 in the first 12-month
• Integrating our two meal apps (halal and non-halal) with the vending app, creating a unified ecosystem.
• Utilizing our points and rewards system to attract potential F&B partners, allowing them to showcase their products within our platform.

This comprehensive approach to customer acquisition aligns with our goal of reaching a broader audience, expanding our market presence, and fostering partnerships within the F&B industry.

Value Proposition: 

• Convenience: We offer quick, easy access to fresh, healthy and balanced meals through daily meal delivery, RTE product & strategically placed hot food vending machines.
• Quality: We ensure high-quality, nutritious meals that cater to various dietary needs and preferences.
• Accessibility: We provide multiple channels for customers to access healthy meals anytime, anywhere, making it easier for them to maintain a balanced diet.

价值主张：

• 便利性：我们通过每日餐食配送、预制冷冻产品和战略布局的热食自动贩卖机，让客户们快速和更便捷地获取新鲜、健康和均衡的膳食。
• 质量：我们确保提供高质量营养均衡的膳食，满足各种饮食需求和偏好。
• 易接触：我们提供多种渠道，使客户随时随地都能获得健康膳食，帮助他们更轻松地保持均衡饮食。

Business-to-Consumer (B2C) 商家对消费者（B2C）：

• Meal subscription: This model is primarily targeting families and busy individuals, working parents who have lack of time to prepare meal daily and we center around recurring income. Customers pay in advance, allowing us to efficiently manage food preparation and minimize wastage.
• 伙食订阅：这种模式主要提供膳食给家庭和忙碌的工作族，尤其是没有时间每日准备膳食的在职父母。由于客户是每月订购，所以有持续的收入来源。客户预购使我们能够高效管理食品准备并减少浪费。

• Little Cook RTE Product: We sell our product through online, and also distribute them through various platforms, including frozen marts and grocery stores. We also plan to export to international markets such as Southeast Asia. This expansion aligns with our R&D efforts to introduce new cuisines like Malay, Korean and some other Southeast Asian favourites.
• Little Cook小帮厨预制冷冻产品：我们通过线上销售产品，并通过各种平台分销，包括冷冻超市和杂货店。我们还计划将产品出口到东南亚等国际市场。这一扩展符合我们的研发努力，引入新的料理，如马来餐、韩国餐和其他一些东南亚的美食。

• Buffet Catering: We provide buffet catering service that cater to as minimum as 6pax to unlimited. Targeting small to big gatherings or events, including weddings, house party, birthday party, office functions, grand openings, launching and housewarming.
• 自助餐服务：我们提供自助餐服务，最少6人起。目标客户包括各种规模的聚会或活动，如：婚礼、家庭聚会、生日派对、公司活动、开幕典礼、产品发布会和乔迁宴会等等。

• Hot Food Vending Machine: This innovative model is targeting busy individuals from city centers, hospital and universities, such as doctors, nurses, lecturers, professors and students who often have busy schedule and unable to have a proper healthy meal.
• 热食自动贩卖机：这一创新模式主要面向城市中心的办公楼、医院和大学的忙碌消费者，如：医生、护士、讲师、教授和学生，他们常常日程繁忙，无法享用营养均衡的膳食。

Business-to-Business (B2B) 商家对商家（B2B）：

• Daily Meal Delivery: Other than families, we also provide daily meal delivery to day care centres, kindergarten and nurseries, eliminating the need for a dedicated in-house kitchen and culinary team.
• 每日伙食配送：除了为家庭提供服务外，我们还为托儿中心和幼儿园提供每日伙食配送，消除了他们需要专门的内部厨房和烹饪团队的需求。

• RTE Product: We also wholesale our RTE product to other F&B outlets like cafes, restaurants and hawkers stalls who wish to cut down their overheads and food wastage cost.
• 预制冷冻产品：我们批发我们的小帮厨预制冷冻产品给其他餐饮店，如：咖啡馆、餐厅和小吃摊位等等，帮助他们降低运营成本和食物浪费

• Express Kitchen Licensing: We will introduce a new model by licensing our kitchen operations to home cook gigs, enabling them to generate income by preparing meals for vending machines and also the daily meal subscribers. It fosters a shared economic platform where multiple partners contribute to meal production without the need for extensive kitchen staff. This innovative approach enhances scalability and revenue potential. The cook will prepack, repack, and reheat in the express kitchen.
• 快速厨房授权（Licensing）：我们将推出一种新模式，通过Licensing我们的厨房运营给家庭厨师，使他们通过为热食自动贩卖机和每日伙食顾客准备膳食来获取收入。这种共享经济平台让多个合作伙伴共同参与生产膳食，而无需大量厨房员工。这种创新方法提高了扩展性和收入潜力，厨师们只需在快速厨房内预先包装、重新包装和加热膳食
   

• FoodHeart: Offering daily meal delivery service and RTE product (Brand: Little Cook) in Kuala Lumpur, Selangor and Seremban area.
• FoodLogy: Offering hot food through innovative smart vending machine at Hospital, University and Colleges.
• CaterPro: A new business that will totally copy the business model of FoodHeart and mainly targeting Muslim Halal market, mainly focuses on buffet catering service.

• FoodHeart: 在吉隆坡、雪兰莪和芙蓉地区提供每日伙食配送服务和销售即食预制冷冻产品（品牌：Little Cook小帮厨）。
• FoodLogy: 在医院、大学和学院通过创新的智能自动贩卖机提供热食服务。
• CaterPro: 一家新业务，完全复制FoodHeart的商业模式，主要针对穆斯林清真市场，主要专注于自助餐服务和即食冷冻产品.

• Current Industry Focus: Our focus revolves around the food sector, specifically targeting the Ready-to-Eat (RTE), daily meal subscription and buffet catering markets. Additionally, we have a presence in the vending machine segments. 
• Market Share: In the daily meal delivery segment, our current market share stands at less than 5% in Malaysia. Our RTE products are predominantly serving our existing customer base, with plans underway to extend our reach into grocery stores and supermarkets, as well as wholesaling them to other F&B businesses. 
• Market Capture Goals: Our vision is to capture a substantial share of the daily meal delivery and RTE market, setting an ambitious target of 30% market share in both Malaysia and other neighbour countries, such as Singapore. To achieve this, we are pioneering innovative licensing models and introducing the groundbreaking "Gig Home Chef" concept. These initiatives not only help us acquire new customers from existing operators but also expand our customer base significantly through our user-friendly app/website. This transformation is poised to streamline our high operating costs and shift us away from traditional kitchen operation methods.

市场

• 行业当前重点：我们的重点围绕食品领域展开，特别是以预制冷冻产品（RTE）、每日伙食订阅和自助餐市场为目标。此外，我们也在热食自动贩卖机领域有所布局。
• 市场份额：在马来西亚的每日伙食配送领域，我们目前的市场份额不到5%。我们的预制冷冻产品主要服务于现有客户群体，计划将其扩展到更多的杂货店、超市，并批发给其他餐饮业务，覆盖更广泛的地区。
• 市场占领目标：我们的愿景是在马来西亚和新加坡等邻近国家，把每日伙食配送和即食冷冻产品的市场占据重要份额，设定了雄心勃勃的目标，即在这两个市场中达到30%的市场份额。为了实现这目标，我们正在引领创新的授权模式（Licensing），并推出颠覆性的“家庭厨师”概念。这个策略不仅帮助我们从现有运营商那里吸引新客户，还通过我们用户友好的应用程序/网站显著扩展我们的客户群体。这一转型有望简化我们的高运营成本，并改革传统的厨房运营方法。

EXPANSION PLAN

• Other than licensing our express kitchen to home cook gigs, we plan to establish a hub that combines an express kitchen with a dine-in restaurant to serve both our online meal delivery customers and offline dine-in patrons. This hub will also replenish nearby vending machines and merchandise our RTE products to enhance brand awareness. 
• We plan to establish an additional halal central kitchen specifically targeting the halal market. These 2 halal & non-halal central kitchens will produce products for distribution to our own outlets and licensees, and it will also offer OEM RTE products for other F&B businesses.
• We plan to integrate our meal platforms with the vending app to create a unified ecosystem. This integration will enable us to collect customer data and analyze their preferences and behaviours, allowing us to develop a wider variety of products tailored to different consumer groups. Our points-based reward system adds value to our customers' experience, incentivizing loyalty.
• As part of our expansion strategy, our initial focus is on strengthening our presence in Singapore. We plan to leverage the cultural similarities and address the challenges of high labor and rent costs. Our vending machine business in Singapore is positioned for significant profitability.
• Further expansion plans include entering the vibrant markets of Philippine, Bangkok, and Vietnam. These urban markets exhibit a growing demand for convenient meal solutions, that align perfectly with our offerings.
• To tap into the global arena, we intend to introduce RTE products in overseas, catering to both local and international tastes. Simultaneously, our Halal RTE product line will target Muslim-majority countries, addressing a significant market niche.
• The vending machine business will see widespread deployment across universities, colleges, hospitals and office buildings. Our unique approach involves engaging individual investors and retirees to purchase vending machines and lease them back to us for operation and maintenance. This strategic move allows us to steer clear of asset-related financial constraints and instead focus our resources on cloud kitchen operations, data analysis, and innovative kitchen automation.
 

These strategic initiatives underscore our commitment to solidify our presence in local and Southeast Asian markets while making significant inroads into international markets. We are dedicated to catering to diverse tastes and preferences across the globe.

扩展计划

• 除了将我们的快速厨房授权给家庭厨师，我们计划建立一个结合快速厨房和堂食餐厅于一体的中心，既为线上伙食配送客户服务，也为线下堂食顾客提供膳食服务。这个中心还将补充货到附近的热食自动贩卖机，并同时在该中心推广我们的预制冷冻产品，以提升品牌知名度。
• 我们计划建立另外一个清真中央厨房，专门提供膳食服务给清真市场。这两个清真和非清真中央厨房将生产产品供应给我们自己的门店和授权经营者，同时也将为其他餐饮企业提供OEM的即食冷冻产品。
• 我们将结合伙食订购平台与热时自动贩卖机应用程序，创建一个统一的生态系统。这种结合将使我们能够收集客户数据并分析他们的偏好和行为，从而能够开发更多款的菜单，满足不同消费者群体的需求。我们基于积分的奖励系统增加了客户体验的价值，激励他们的忠诚度。
• 作为扩展战略的一部分，我们首先集中在加强在新加坡的存在。我们计划利用文化相似性，并解决高劳动力和租金成本的挑战。我们在新加坡的热食自动贩卖机业务定位于实现显著的盈利能力。
• 进一步的扩展计划包括进入菲律宾、曼谷和越南这些充满活力的市场。这些城市市场对便捷餐饮解决方案的需求正在增长，与我们的产品完美契合。
• 为了进入全球市场，我们计划在海外推出即食产品，迎合本地和国际口味。同时，我们的清真即食产品系列将针对穆斯林主要国家市场，满足重要的市场细分。
• 自动售货机业务将广泛部署在大学、学院、医院和办公楼内。我们独特的方法涉及吸引个人投资者和退休人士购买自动售货机，并将其贩卖机租回给我们进行运营和维护。这一战略举措使我们能够避开与资产相关的财务限制，而是将资源集中于云厨房运营、数据分析和创新的厨房自动化上。
这些战略举措凸显了我们在本地和东南亚市场巩固地位的承诺，同时在国际市场上取得重要进展。我们致力于满足全球各地多样化的口味和偏好。

Local Competitors: 

• Aunty Lau: A local competitor offering meal delivery service with 1 type of cuisine within the Klang Valley. 
• Lizz Kitchen: Another local player specializing in meal delivery with 1 type of cuisine service within the Klang Valley. 
• Dayday Catering: Providing meal delivery service locally, with a focus on convenience and a traditional approach.

本地竞争对手：

• Aunty Lau: 在雪兰莪谷地区提供一种类型的伙食配送服务。
• Lizz Kitchen: 另一家专门提供一种类型伙食配送服务的本地竞争者，同样活跃在雪兰莪谷地区。
• Dayday Catering: 提供本地伙食配送服务，专注于便利性和传统方法

 
Regional Competitors:

• Pop Meal: A significant regional competitor with a presence in Malaysia and Thailand. They have invested in technology and have over 40 outlets, making them a formidable player in the industry.
• FreshMenu: A delivery platform and cloud kitchen based in India, serving a substantial volume of daily meal orders. The company focuses on providing a convenient and diverse range of food options to customers through a network of virtual or cloud kitchens. These kitchens are designed for preparing meals exclusively for delivery and takeout orders, without traditional dine-in options.

区域竞争对手:

• Pop Meal: 是一个在马来西亚和泰国都有业务的区域竞争对手。他们在技术投资方面颇具实力，在业内拥有超过40个门店，是一个强大的竞争者。
• FreshMenu: 总部位于印度， 是一个伙食配送平台和云段厨房，每日处理大量订单。该公司专注于通过虚拟或云段厨房网络，为客户提供便捷和多样化的餐饮选择。这些厨房专门为配送和外卖订单准备膳食，不提供传统的堂食用餐服务。

Our Unique Proposition: 

Our distinguishing factor in this competitive landscape lies in our comprehensive approach to fresh meal solutions and technological innovation. Our unique proposition includes: 

• Daily Fresh Meals: We prioritize the delivery of freshly prepared meals to our customers, ensuring consistent quality and taste. O
• Ongoing R&D: We are committed to continuous research and development, expanding our ready-to-eat international brand offerings to cater to diverse palates.
• Hot Food Vending: Our innovative vending solutions bring hot, ready-to-eat meals to consumers, adding a layer of convenience to our services.
• Future Automation: We're looking ahead to a fully automated robotic restaurant, emphasizing our focus on cutting-edge technology.
• Technology Integration: We place a strong emphasis on integrating technology, enhancing the customer experience, and streamlining operations.
• Reward System: Our points-based reward system adds value to our customers' experience, incentivizing loyalty.
• Empowering Home Cook: Through the "Gig Home Cook" concept, we empower female home cooks, housewives, or homepreneurs and aspire to evolve into express kitchens to generate income.,

Total Funds to Raise: RM499,500 

Technology Development (RM198,000)[40%]: Investment in enhancing our technological infrastructure, app development, vending backend system, and strengthening our financial and enterprise resource planning capabilities.

Marketing Expenditure (RM149,850)[30%]: Investing in marketing initiatives to boost brand awareness and customer acquisition. 

Kitchen Equipment (RM99,900)[20%]: Procuring kitchen equipment for our cloud kitchen operations. 

Others (RM49,950)[10%]: Working Capital to ensure sufficient liquidity to support day-to-day operations and growth.

筹集的总资金：RM499,500

技术发展（RM198,000）[40%]：增强我们的技术基础设施，应用程序开发，热食自动贩卖机后端系统以及加强我们的财务和企业资源规划能力。此外，部分资金将用于扩展中心。

营销支出（RM149,850）[30%]：投资于营销活动，提升品牌知名度和客户量。

厨房设备（RM99,900）[20%]：为我们的云段厨房运营增强厨房设备。

其他（RM49,950）[10%]：工作资本，确保足够的流动资金支持日常运营和增长。

Vision:

Our vision is to revolutionize the culinary landscape, transcending geographical boundaries to bring the joy of exceptional dining experiences to everyone, everywhere. 

愿景 Vision
我们的愿景是革新烹饪领域，超越地理界限，无论在何处何地都能将卓越的用餐体验带给每一个人。通过为客户提供高品质，方便和健康的餐饮解决方案，影响和改善全球饮食文化

Global Culinary Exploration: Our journey extends beyond borders as we embark on a quest to take Malaysian-style food to international markets. Through relentless research and development, we're transforming beloved local dishes into Ready-to-Eat (RTE) creations, both frozen and non-frozen, catering to diverse tastes worldwide. 

Freshness as Our Pledge: Our commitment to delivering freshness remains unwavering. We operate cloud kitchens designed to provide daily meals and buffets with the utmost freshness and quality, making dining a delightful experience for all. 

Convenience Redefined: Convenience is at the core of our mission. Beyond our cloud kitchen offerings, we're expanding into the realm of hot food vending, making it easier for individuals to savor delicious meals on the go. But this is just the beginning. 

Industry Consolidation: We have ambitious plans to consolidate smaller buffet operators and home-based "Mangkuk Tingkat" providers. By inviting home cooks to join our ecosystem, we aim to empower them through our app, providing opportunities for gig work, culinary training, and access to our streamlined kitchen processes. 

Licensing Kitchen Innovation: Our vision includes licensing our innovative kitchen processes to individuals and entrepreneurs, and creating a network of empowered culinary enthusiasts who can deliver exceptional meals under our brand.

A Step into Automation: Looking to the future, we aspire to pioneer fully automated restaurants, where cutting-edge technology takes center stage. Our goal is to provide affordable and delectable meals to a broad spectrum of consumers. 

In essence, our bigger plans encompass a journey toward making economy meals accessible to everyone, transcending boundaries, and harnessing technology to redefine the culinary experience. We're driven by the belief that exceptional food should be within reach for all, regardless of location or circumstance. 

ESG Commitment (Environmental, Sustainability & Governance) 

Jamee Loong – Founder & CEO – 创始人兼首席执行官

Jamee is the visionary behind our company, bringing a wealth of expertise and a dynamic entrepreneurial spirit to the table. With a Bachelor of Arts (Honors) in Marketing, Jamee's career has been punctuated by notable achievements and a diverse skill set. 

Jamee 是我们公司的创始人兼首席执行官，她带来丰富的专业知识和充满活力的企业家精神。拥有市场营销荣誉学士学位的她，职业生涯以显著成就和多样化技能闻名

Entrepreneurial Success: Jamee's journey as an entrepreneur commenced with remarkable achievements. Notably, she orchestrated grand events, including the management of a banquet for thousands of guests during an anniversary dinner, showcasing her impeccable organizational skills. 

创业成功：Jamee 作为企业家的旅程始于显著的成就。曾经管理庆典活动方面主持千人宴会，展示了她无可挑剔的组织能力。

Digital Marketing Expertise: Jamee has amassed eight years of experience in leadership roles within the digital marketing industry. Her tenure as a leader in operations was instrumental in managing sales for a digital marketing firm, where she consistently delivered outstanding results. 

数字营销专家：Jamee 在数字营销行业担任领导角色长达八年之久。她作为运营领导在数字营销公司的销售管理中功不可没，始终以出色的成绩著称

Sales Recognition: Jamee's career is marked by accolades as a top achiever, earning numerous awards in the insurance agency sector. Her mastery of leadership, problem-solving, negotiation, and interpersonal skills have contributed to her success. 

销售认可：Jamee 在保险代理行业获得多项奖项，作为顶尖业绩者广受认可。她的领导才能、解决问题能力、谈判技巧和人际交往能力为她的成功做出了贡献

Research Insight: Jamee's proficiency extends to leading research projects for prominent companies, where she has demonstrated the ability to deliver actionable insights and drive strategic decision-making. 

研究洞察：Jamee 的专业知识涵盖领导公司重要的研究项目，她展示了提供可操作见解和推动战略决策的能力.

Jamee's relentless drive, combined with her diverse skill set, has been instrumental in the company's growth and strategic vision. She owns 80% of JMI Group Sdn Bhd, with the remaining 20% allocated for a talent pool to foster the growth of affiliated companies in the future. Her dynamic leadership continues to propel our business forward.

Jamee 的坚定动力和多样化技能组合，对公司的成长和战略愿景至关重要。她拥有 JMI Group Sdn Bhd 80% 的股份，剩余的20% 用于未来公司人才培养池的增长。她充满活力的领导风格继续推动我们的业务前进。

Stanley Ng  – CFO 

Stanley is our financial virtuoso and a driving force behind our strategic financial success. Holding credentials as a Certified International Business Coach and a Chartered Accountant of the Malaysian Institute of Accountants (MIA), Stanley is a beacon of financial expertise.

Stanley 是我们的财务大师，是推动我们战略财务成功的驱动力。他是国际认证商业教练和马来西亚会计师公会（MIA）注册会计师，具备卓越的财务专业知识

Exceptional Financial Leadership: With over 25 years of experience, Stanley has been instrumental in aiding SMEs through a multitude of financial challenges. His accomplishments range from tax planning, franchise planning, and profit planning to equity fundraising, debt restructuring, pre-IPO consulting, and Merger & Acquisition advisories.

卓越的财务领导力：拥有超过25年的经验，Stanley 在帮助中小企业应对各种财务挑战方面发挥了重要作用。他的成就包括税务规划、特许经营计划、利润计划、股权融资、债务重组、上市前咨询和并购建议等领域。

Technology Integration: Stanley also brings tech-savvy capabilities to the table, having successfully overseen the implementation of ERP systems, including Oracle NetSuite. As a result coach specializing in performance management with KPIs and OKRs, he's a strategic visionary in our finance division.

技术整合：Stanley 还具备高超的技术能力，成功指导实施包括 Oracle NetSuite 在内的 ERP 系统。作为绩效管理与关键绩效指标（KPIs）和目标与关键成果（OKRs）的专家，他在我们的财务部门是战略性的远见者

Keith Tang - Head of Information Technology - 科技技术部主管

Keith Tang is the technological maestro behind our digital prowess, leading our IT department with remarkable proficiency. His expertise encompasses a diverse array of technologies and software development. 

Keith Tang 是我们数字实力背后的技术大师，以出色的专业水平领导着我们的科技技术部门。他的专业知识涵盖多种技术和软件开发领域。

Cutting-Edge Development: With an impressive skill set ranging from HTML, CSS & SCSS to JavaScript ES6, PHP – Laravel, JAVA - Native Android, and Ionic - Hybrid Android & IOS, Keith has spearheaded the development of our digital platforms.

前沿开发：Keith 拥有广泛的技能组合，包括 HTML、CSS 和 SCSS，JavaScript ES6，PHP – Laravel，JAVA - 原生 Android，以及 Ionic - 混合 Android 和 IOS。他主导了我们数字平台的开发工作

Live Chat Innovation: Keith is renowned for his specialization in creating live chat platforms, e-commerce solutions, and Live Draw reward systems. His profound understanding of technology, including Microsoft 11,, has cemented our presence in the Asia Region. 

实时聊天创新：Keith 以其在创建实时聊天平台、电子商务解决方案和实时抽奖奖励系统方面的专业知识而闻名。他对技术的深刻理解，包括 Microsoft 11，巩固了我们在亚洲地区的地位。

Jackson Ng - Head of Sales & Marketing – 营销部主管

Jackson Ng, our marketing maven, is at the helm of crafting dynamic strategies for new products and promotions. His dedication to customer growth and in-depth market insights have been invaluable to our company. 

Jackson Ng，我们的营销专家，主导制定新产品和促销活动的动态策略。他对客户增长的奉献精神和深入的市场洞察力对我们的公司至关重要。

Marketing Brilliance: Jackson has demonstrated exceptional prowess in analyzing marketing trends, competitive research, and collaborative efforts across sales and marketing divisions. With a Bachelor of Business (International Trade & Marketing) from Victoria University, Australia, and a stellar CGPA of 5.8, his academic and professional achievements are exceptional. 

营销卓越：Jackson 在分析营销趋势、竞争研究以及跨销售和营销部门的协作方面展现了卓越的能力。他拥有澳大利亚维多利亚大学国际贸易与市场营销学士学位，以及杰出的5.8 CGPA，他的学术和专业成就非凡。

Award-Winning Excellence: Notably, Jackson is a top-tier insurance agent with prestigious award qualifications, further underlining his excellence in marketing, teamwork, and relationship building.

屡获殊荣：特别是，Jackson 是一名顶尖的保险代理人，拥有声望卓著的奖项资格，进一步彰显了他在营销、团队合作和建立关系方面的卓越能力。

1. pitchIN and its officers and staff may also be investing in this campaign
2. Under ECF Guidelines, valuation is determined and set by the Issuer. Investors are advised to carefully peruse all investment offers and documents before making investment decisions.