ORGANIC EXPRESS HAIR COLOR LAB healthier, faster and more affordable

O' Living Sdn Bhd is a brick-and-mortar chain hair salon with tech capabilities better known by the commercial brand name of Organic Express Hair Color Lab. We are a leading haircare chain outlet operator bringing forward the future of the haircare ecosystem with a scalable chain business model. 

Our business integrates online and offline experiences through strict standard operating procedures used by customers and internal staff via our proprietary online platform that also offers innovative e-commerce lifestyle products via our in-house mobile app to enhance customer engagement. 

By focusing on sustainability and health, Organic Express Hair Color Lab is the leading destination for customers who care about their aesthetic well-being and beauty.

The retail salon industry has been adopting a traditional business model for a long time with limited potential for growth and expansion opportunities.

Problem 1 
Appointment bookings are usually done manually.

Problem 2 
Staffing challenges include job-hopping due to no or limited career progression and a lack of a steady labor supply.

Problem 3
Traditional retail salon businesses are not technologically enabled for customer engagement & retention.

By integrating all the communication touchpoints with customers, we can reduce acquisition costs and increase brand loyalty among customers. Our simple yet practical solutions includes: 

1. Digital Platform

• Booking Appointments
• E-commerce (Lifestyle Products)
• Customer Points Redemption
• P2P Referral Scheme
• Cash-out System
• Eco-system (inbound marketing)

2. O Living Hair Training Academy

• Collaboration with UTM University
• Stylists Advanced Diploma Certification
• Upskill Training
• Leadership Training
• Sales Training
• Career Progression

By implementing these training modules, we have solved unstable supply & quality manpower issues with in-house trained stylists and operational procedures.

3. OLY POS System

• Integration of the POS System with Accounting Software
• Instant Commission Calculation
• POS Online/Offline Integration
• Warehouse Product Stock Updates
• Front-to-back end Support
• Cashless Payment System (Payment Gateway/Credit Card Options)

By integrating the above systems, we can gather information and make data-driven decisions to track the spending power of each customer, simplifying commission for stylists, and creating higher margins by reducing wastage.

4. OLY HR Employee Benefit Module

• Daily Check-In/Out
• News and Announcement
• Application of Leaves
• Employee Benefits Entitlements
• Accounting Commission

In-built Oly HR system, we can track daily operations and application of leave - cutting down the cost of hiring more HR personnels and reducing manual work.

We are the future of the haircare wellness eco-system. The following services are what make Organic Express Hair Color Lab Services unique over our industry peers:

1. Express Coloring Using Patented Technology (Patent No. M591514 )
2. Digitization (OLY App)
3. Express Scalp Treatment - Efficient and Affordable
4. Trend Setters - hair cut/styling and coloring

Oly Group of Companies has had a successful track record in Singapore, and we are now looking to replicate our success in the Malaysian market. We have opened and sustained 18 outlets in Singapore, while in Malaysia we have just opened our 3rd outlet.  

Our specific targeted market audience is the Gen Z population.

Current Customers: Females between 18-40 years old looking for fashionable and healthy hair treatment.

Target Customers: We’re aiming at both genders of the young generation from the 18-40 age group.

Customer Recruitment and Retention Strategies
For Walk-in customers: Social media advertising, collaboration with online influencers. 
Existing customers:  Direct utilization of the OLY app to book thus reducing marketing costs in the long run.

Total Available Market (TAM) = USD 90,103,000,000.00

Reference
Data Bridge Market Research (2023), “Global Hair and Care Market - Industry Trends and Forecast to 2030”.
Retrieved on 10 October 2023, Link: https://www.databridgemarketresearch.com/reports/global-hair-and-care-market

Service Available Market (SAM) = USD 500,000,000
Reference
Statista Market Insights (2023), “Hair Care - Malaysia”.
Retrieved on 10 October 2023, Link: https://www.statista.com/outlook/cmo/beauty-personal-care/personal-care/hair-care/malaysia

Service Obtainable Market (SOM) = RM 37,680,000.00
Revenue/ Quarter/ Outlet = RM240,000
Revenue/ Year/ Outlet = RM1,000,000
Number of Total Outlets by 2026 = 20

We are looking to raise a minimum of RM1 million to a maximum of RM3.5 million.

The proposed timeframe for such allocation will be fully utilized within 1 year.

The proceeds after the success of the fund-raising exercise will be utilized for profit-sharing and expansion purposes including but not limited to the digitalization transformation.

To Be The Leading Tech Wellness Chainstore In Malaysia With Over 150 Outlets!

• Chainstore Retail with Ecosystem Tech Platform
• Patented Liposome Technology Hair Dye
• In-house Technology Platform
• Products compliant with GMP - Supplies to B2B and B2C
   

Founder: Vincent Lee
Nationality: Singapore PR / Malaysian
Age: 45
Past Experience: Running agricultural-related businesses developed many plots of land and contributed to the Manchis economic development.

1. pitchIN and its officers and staff may also be investing in this campaign
2. Under ECF Guidelines, valuation is determined and set by the Issuer. Investors are advised to carefully peruse all investment offers and documents before making investment decisions.