Equity Crowdfunding
PREMIUMLOGY

PREMIUMLOGY To deliver innovative techniques and technologies to promote sustainability and profitability in the agriculture industry.

Agriculture
Live
  • RM 930,000
    186% of the Min.Target (RM 500,000)
  • 4
    Investors
  • RM 900,000
    Largest Investment
  • 19 days
    Left to Go
19 days Left to Invest
  • Equity - RPS
  • ~ up to 0.00%
  • RM 0
  • RM 500,000
  • RM 4,000,000
  • -
  • PREMIUMLOGY PLANTATION SDN BHD
  • No 8G, 8-1, 8-2 Jalan Sierra 10/2 Bandar 16 Sierra
  • 1488934K
  • -

Summary

Premiumlogy Plantation Sdn. Bhd. is a durian plantation company that specializes in durian cultivation in Malaysia. We focus on durian plantations to provide premium quality durian to fulfill market demand. We are committed to utilizing sustainable farming practices that protect the environment and ensure the long-term viability of our farms. Our team of experts is dedicated to developing innovative techniques and technologies that optimize the growth, yield, and quality of durian trees. 

Premiumlogy Plantation Sdn. Bhd. is a subsidiary company under the group of Premiumlogy Berhad, Premiumlogy Birdnest Berhad, Premiumlogy Holding Sdn Bhd, and Perfect World Plantation Sdn Bhd. Currently, Premiumlogy Plantation is fundraising via pitchIN to develop 25 acres of durian plantations in Kelantan. In exchange, investors will have Redeemable Preference Shares (RPS) of Premiumlogy Plantation Sdn Bhd with Fixed Annual Dividends and Net Profit Sharing for 15 years.

Problem

1. Inconsistent Fruit Quality

The quality of the durians produced can vary widely due to various factors such as pollination issues, disease, and pest infestations. Inadequate pollination can result in poor fruit development, while diseases and pests can damage the fruit, affecting its taste and texture. As a result, it can be challenging to consistently produce high-quality durians that meet customers' expectations.


2. Lack of Reliable Distribution Channels

Another challenge could be a lack of reliable distribution channels to get durians to market. Without a well-established supply chain, reaching target customers or distributing products efficiently may be difficult. This could lead to issues with spoilage or unsold inventory, resulting in losses.


3. Weather Disruptions

Weather disruptions such as heavy rainfall, storms, or drought can also impact traditional durian cultivation, resulting in unstable harvests. Extreme weather conditions can cause trees to be uprooted or damaged, affecting crop yield. Additionally, prolonged periods of rainfall or drought can impact the fruit's quality and cause it to ripen at irregular intervals. These weather disruptions can be challenging to predict and mitigate, making ensuring a consistent supply of durians to the market difficult.

Solution

1. Investing in Advanced Pollination, Disease & Pest Control, and Data-Driven Farming

To address the issue of inconsistent fruit quality, Premiumlogy Plantation invests in advanced technologies for pollination, disease and pest control, and data-driven farming. This can include using drones or robots for pollination, implementing precision agriculture techniques to optimize water and fertilizer use, and deploying advanced sensors and analytics to detect and prevent diseases and pest infestations. By using these technologies to improve crop yields and produce high-quality durians that meet customer expectations.


2. Building Strategic Partnerships with Distributors, Wholesalers, Exporters, and Retailers

To address the issue of a lack of reliable distribution channels, Premiumlogy Plantation builds strategic partnerships with distributors, wholesalers, exporters, and retailers to help the company penetrate new markets and reach a wider customer base. By working closely with these partners, the company can ensure that its durians are distributed efficiently and that they reach customers in optimal condition.


3. Utilizing Smart Agri-tech and Modern Farming Practices

To address the issue of weather disruptions impacting traditional durian cultivation, Premiumlogy Plantation utilizes smart agri-tech and modern farming practices. This can include using precision irrigation and climate control systems to optimize growing conditions, implementing vertical farming techniques to increase productivity and reduce the impact of weather disruptions, and using data analytics to predict weather patterns and adjust farming practices accordingly. Adopting these modern farming practices stabilizes yields and increases productivity, which reduces the impact of weather disruptions.
 

Product

Premiumlogy Plantation will be cultivating only premium durians. 60% of the durian will be Musang King and 40% will be Black Thorn, both durian varieties that are embraced by market consumers.

Latest Developments

DatesDescriptions
December 22Demolish the land
January 23Building Road / Terrace
February 23Building Lake / Piping System
March 23Building and Footing Store Room
April 23Planting
May 23Land Maintenance
June 23Land Maintenance
July 23Land Maintenance

Customers

Our targeted customers are Durian Wholesalers, Durian Exporters, Durian Overseas Importers, Manufacturers, and Retailers. 

Business Model

Premiumlogy Plantation Sdn. Bhd. is in charge of durian farming operations, which mainly emphasize the development and maintenance of durian plantations. Normally, it takes 5 years or more for a durian tree to start producing fruit. A mature durian tree can yield 60 to 120 fruits annually. Premiumlogy Plantation anticipates that a mature durian tree will produce 20–45% of its return with the factors of maintenance, labor, fertilizers, and pesticides. Premiumlogy Plantation will not only generate returns from the distribution of durian fruits but will also generate returns from the disposal of mature durian farms if there are suitable buyers.

Market

Durian, a fruit known for its intense aroma and sweet, creamy flesh, has earned its reputation as the "King of Fruits" due to its popularity and demand worldwide. Originally a beloved local fruit in Southeast Asia, it has now gained international recognition and popularity due to cross-cultural cuisine and food blogging. Even Western countries are now joining the club.

According to Grand View Research (GVR), durians are gaining traction in Western countries as their search volume has steadily increased over the last 20 years, particularly in countries like Australia, Canada, New Zealand, the United Arab Emirates, and the United States, as indicated by Google Trends data. Durians have also developed a cult following in some parts of the world and have become a topic of conversation in others.

Based on the data shown on Malay Mail, Malaysia's durian production had increased from 302,646 tonnes to 459,747 tonnes from 2016 to 2022, and Malaysia's export value had also grown by 107%, or RM 74.8 million, in 5 years. These data indicated that in the durian market, both supply and demand for durians are increasing in the local and international markets.

Moreover, according to the data shown by The Malaysian Reserve, for Malaysia’s Durian Market, local consumption is higher than the export market, where local consumption consists of roughly 95% of the durian production of Malaysia, while Malaysia only exports 5% of durian. To breakdown according to Malaysia’s population, each Malaysian consumed 12.8 kg of durian, which is approximately 6 and a half durians.

Besides, the top three countries to which Malaysia exported most of the durian were China, Singapore, and Hong Kong. China has occupied 73.8%, Singapore has occupied 7.5%, and Hong Kong has occupied 4.8% of Malaysia's Durian exports, based on the data provided by DOSM.

Competition

Our competitors include MVA Agriculture, LKE Group, Newleaf Plantation, and Sindiyan. They are landowners involved in durian plantations and trading activities, which are similar to what we are doing.

Besides, our local durians are also facing strong competition from durians of foreign breeds, especially from Thailand and China.

Funding

Premiumlogy Plantation Sdn. Bhd. plans to raise a minimum target amount of RM 500,000 and a maximum target amount of RM 4,000,000.

Vision

Team

Cherrie Wong Siew Khuan - COO

• Malaysian 

• Premiumlogy Plantation's Chief Operations Officer, with more than 10 years of marketing experience

• Advanced Diploma in Beauty Education Sales, Advanced Diploma in Senior Marketing

Eugene Chen Farn Tian – CTO

• Malaysian 

• Experienced in managing 70 acres of durian plantations

• Over 20 years of Business Development experience

• Bachelor In Business Management from the University of Japan
 

EmLinda Lee Chye Yen – CEO

• Malaysian 

• Over 20 years of experience in real estate, agriculture, fashion retail, internet marketing, creative and marketing agencies, and nutritional products industries

• Human Resources Development Corporation (HRD COrp) certified trainer of TTT (Train The Trainer)

• Skills in Management, Sales, Marketing, Training, Event Organizing, and Customer Relations
 

Ambi Faye Lam Mei Kuen – CMO

• Malaysian 

• 15 years of Marketing Manager experience 

• Managing 21 franchise outlets in Malaysia
 

Titus Foo Zi Qian – CDO

• Malaysian 

• Agricultural property marketer

• Graduated IGCSE
 

Anthony Foo Toon Peng - ADVISOR

• Malaysian 

• Treasurer of the Malaysian Gifts and Premium Association

• Leading Premiumlogy to become the largest chain of Corporate Gifts providers with 21 branches of premium gift supplies in Malaysia
 

Investment Terms

Final number of shares issued may vary after adjustments for oversubscriptions, investment incentives, and private placement.

Disclosure

  1. pitchIN and its officers and staff may also be investing in this campaign
  2. Under ECF Guidelines, valuation is determined and set by the Issuer. Investors are advised to carefully peruse all investment offers and documents before making investment decisions.
  • Equity - RPS
  • ~ up to 0.00%
  • RM 0
  • RM 500,000
  • RM 4,000,000
  • -
  • PREMIUMLOGY PLANTATION SDN BHD
  • No 8G, 8-1, 8-2 Jalan Sierra 10/2 Bandar 16 Sierra
  • 1488934K
  • -
Warning
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