AOne AOne : Everday App for Educators in Southeast Asia

“From SaaS to ecosystem — AOne is building the operating system for education centres in Southeast Asia.”

🚀 Campaign Summary – AOne

AOne is a fast-growing education software designed to power the daily operations of education centres across Southeast Asia.

Today, we power ~2,700+ academies across Southeast Asia countries — including preschools, enrichment centres, and multi-branch operators — helping them digitalise operations, manage student database, parent communication, and streamline payments in one unified platform.

💰 In year 2025, over RM 400 million in lesson fee receipts is processed through AOne.

From student management and attendance to billing and parent communication, AOne sits at the core of daily operations — making it highly embedded, sticky, and scalable.

As the education sector in Southeast Asia remains highly fragmented, AOne is uniquely positioned to become the infrastructure layer for this market 

Beyond core SaaS, in the near future, AOne is evolving into a broader ecosystem that includes:

• Payments & financial flows
• Parent engagement ecosystem
• Multi-branch & multi-country scalability
• Future B2C opportunities and marketplace opportunities

💰 Fundraising Overview

We are currently raising a total of MYR 3 to 6 million in our Pre-A round.

• RM 2 million has already been committed through strategic investors and our ongoing rolling close
• The remaining allocation is now open via pitchIN to selected investors

This round will support:

• Regional expansion across Southeast Asia
• Product development and ecosystem build-out
• Sales and marketing scale-up

🚀 Looking Ahead

We are at an inflection point — transitioning from a SaaS product into a platform and ecosystem player within the education industry.

With strong early traction and a clear roadmap, AOne is positioned to become a leading infrastructure layer for education centres across the region.

Despite the growth of education centres across Southeast Asia, most still operate with manual, fragmented, and inefficient systems.

AOne is built to solve these core challenges from our target market, ie. education SME:

1. ❌ Fragmented Operations
Many centres rely on a mix of excel sheets, WhatsApp chats and manual records.
👉 Result: data scattered, high risk of errors, double works

2. 💸 Inefficient & Manual Payment Collection
Fee collection is often manual, inconsistent and difficult to track.
👉 Result: late payments, reconciliation issues, poor cash flow visibility

3. ⏳ Time-Consuming Administrative Work
Centre owners and teachers spend excessive time on attendance tracking, fee collection and reporting
👉 Result: less focus on teaching and growth and operational inefficiency

4. 📉 Limited Visibility & Reporting
Owners lack real-time insights into revenue, student performance and branch-level operations
👉 Result: poor decision-making and difficulty scaling

5. 📱 Weak Parent Engagement
Communication with parents is: scattered across channels (WhatsApp/LINE/Viber, emails, calls etc), not structured. It may need multiple chatgroups for management, ie. 1 class 1 whatsapp group chat.
👉 Result: missed updates, poor customer experience

6. 📈 Difficulty Scaling Across Branches
Multi-branch operators struggle with: standardisation and centralised control
👉 Result: operational inconsistency and slower expansion

In short, education centres lack a unified system to run and scale their operations efficiently. This is the issue faced by most SEA Educational business owners. 

🚀 Key performance highlights include:

• Annual Recording Revenue (ARR) : MYR 2.5 - 3.0 million annualized
• Healthy Unit Economics, Lifetime Value (LTV) / Cost-of-Acquistion (CAC) = 3:1 to 42: 1
• Strong retention = 87% bi-annual retention rate
• High engagement growth = +20% - 100% YoY increase in active users and features usage

🎥 Customer Testimonial Videos
Beyond from our traction and growth, we love to see how educational businesses succeed with AOne

🇲🇾 MALAYSIA
📘 Education & Learning Centres

• A1 Tuition Centre — Simplifying admin after 30 years
• PATHS Edu — Running smoothly with just one app
• Wordpress Learning Centre — Why we ditched spreadsheets
• Pusat Tuisyen Archive — From admin chaos to smooth operations
• Dream Language School — Best system for me as single founder of my edu business
   

🏫 Preschools & Student Care

• MAC Care Centre — Running an after-school centre without admin overload
• Tadika Murni — Streamlining enrolments, payments & attendance
   

🎨 Art Studios

• ArtC Studio — Managing a growing creative studio
• MTMT Designs — Simplifying admin for art studios

🌈 Special Needs Education

• Mind Story — Supporting children with special needs while staying organised

💃 Dance Academies

• Federal Academy of Ballet — Blending tradition with technology
• Amare Dance Academy — Running a dance academy with heart
• Jenzstyle Studio — Reducing admin workload

🏊 Sports Academies

• PV SwimSchools — How AOne replace WhatsApp and Google Sheet

🇮🇩 INDONESIA

• Little Bear Indonesia (in Indonesia) — Automated Invoice and student progress updates
• Kampuh Welding  — Systemize the alumni database in the biggest welding school in Indonesia
• TropiKidz Bali  — Digitalizing daily manual work across 3 branches
• Mungils Preschool  — Impressed on so many features in one APP

🇵🇭 PHILIPPINES

• KUMON Gulang-Gulang — I am really satisfied with AOne
• Olive Tree — User friendly & minimalist
   

🍀 Impact and Sustainability

AOne serves education providers across Southeast Asia, with a focus on growing and operationally complex centres.

🎯 Primary Customers

• Preschools & Kindergartens
• Tuition and Enrichment Centres (e.g. tuition, music, art, coding)
• Sport Academies
• Childcare centres
• Multi-Branch Education Operators

📊 Customer Profile

• SMEs to mid-sized operators
• growing centres with 50 to 1,000+ students
• operators looking to scale and standardise operations

🌏 Geographic Focus

• Malaysia (core market)
• Expanding across emeging countries in Southeast Asia (Indonesia, Thailand, the Philippines etc)

Allocation of Funds

The proceeds from this fundraising round will be deployed to accelerate AOne’s growth across Southeast Asia, strengthen our product ecosystem, and scale operations.

🚀 1. Sales & Marketing — 46%

This is a key growth driver as we scale AOne across multiple markets. Funds will be allocated to:

• Expanding our sales team and regional presence
• Digital marketing campaigns to drive lead generation and brand awareness
• Strategic partnerships and channel development
• Localised go-to-market strategies in new Southeast Asian markets

👉 Objective:
Accelerate customer acquisition, increase market penetration, and establish AOne as a leading platform in the region.

👨‍💻 2. Human Resources (Tech, R&D, Customer Support) — 46% 

A significant portion of funds will be invested in building a high-performing team to drive product innovation, AI capabilities, and platform scalability.

This includes:

• Expanding our engineering and product teams
• Developing AI-driven features to enhance automation, insights, and operational efficiency for education centres
• Building out our B2C capabilities, including parent-facing features and engagement tool
• Strengthening customer support and onboarding teams
• Improving system reliability, security, and performance

👉 Objective:
To evolve AOne from a SaaS platform into an AI-enabled, ecosystem-driven solution, while expanding into B2C to increase engagement, retention, and long-term value.

The current fundraising round values the company at a pre-money valuation of RM 20.3million / USD 5 million (exchange rate fixed at USD 1 : MYR 4.067).

Dividends may be distributed to shareholders based on company performance, subject to the Board of Directors’ discretion.

🚀 Potential Exit Opportunities for Investors

AOne is building toward multiple strategic exit pathways, driven by both organic growth and platform expansion.

🎯 1. Strategic Acquisition (M&A)

As AOne scales, we expect strong interest from regional and global players looking to enter or expand within the education and SME software ecosystem.

Potential acquirers include:

• Global ERP and SaaS platforms
• Regional edtech companies
• Payment and fintech players
• Private equity firms consolidating vertical SaaS

📊 Sweet Spot for Exit :  MYR 10 million+ ARR (Annual Recurring Revenue)

🔗 2. Strategic Partnership → Acquisition Path

As AOne expands across Southeast Asia and evolves into an ecosystem platform (SaaS + payments + B2C), we  are actively exploring:

• partnerships
• integrations
• minority investments

These relationships can naturally evolve into full acquisition opportunities once synergies are proven.

📈 3. Secondary / Follow-on Rounds

Investors may also realise returns through:

• future funding rounds (Series A / B)
• partial secondary sales to new investors

Call To Action

• Interested investors who would like to learn more about AOne or discuss the investment opportunity may contact:
  Dr Darren Gouk at +6016-2085840 / [email protected]

1. pitchIN and its officers and staff may also be investing in this campaign
2. Under ECF Guidelines, valuation is determined and set by the Issuer. Investors are advised to carefully peruse all investment offers and documents before making investment decisions.