BiiB Together We Run

BiiB has a robust business model, trusted by global brands, and is delivering impact across 24 countries. We’re raising funds not to test an idea, but to scale a proven platform that transforms everyday movement into meaningful connection.

Staying active is often harder than it should be due to a lack of community and motivation. BiiB (Neupulse Sdn. Bhd) addresses this by transforming every step into a shared journey, building vibrant communities, creating global tribes, and gamifying walking / running to sustain motivation.

As a community platform for active challenges, we empower runners and organizations to foster connections through engaging events like RUNLIGA™. We have already garnered significant traction with 150,000 members across 24 countries and 5 continents, hosting 1,100 events and building 6,000 communities since 2018.

Our signature team-based running league, RUNLIGA™, alone generated RM600,000 in revenue in 2023. BiiB is uniquely positioned in the rapidly expanding Global Fitness App, Virtual Fitness, and Corporate Wellness markets, which are projected to reach $120.37 billion by 2030.

We are driving health impact at scale and aim for 10 million users by 2030. To capitalize on this growth, BiiB is raising RM3 million, offering 20% equity RCPS for scaling operations, enhancing technology, and expanding into Singapore and Australia.

It’s not about time, gear, or knowledge. It’s about not having the right community. 

Without shared purpose, support, or accountability, staying active feels lonely—and motivation fades.

BiiB brings people together through movement—by gamifying walking and running into team-based challenges.

We help organisations build vibrant communities, empower members through shared goals, and sustain motivation over time. Whether it’s schools, companies, or cities, BiiB creates global tribes moving with purpose.

We’ve seen that the missing link isn’t willpower—it’s community. That’s why BiiB exists: to make movement meaningful by making it social, inclusive, and shared.

With BiiB, any organisation can launch a goal-driven, community-powered active challenge in just 10 minutes.

Whether it’s walking, running, or steps—our platform makes it easy to engage your people, spark friendly competition, and track progress at scale. From Fortune 500 companies to grassroots clubs, BiiB is your active challenge engine, ready to go.

With BiiB, launching a challenge is simple—but the impact goes far beyond a screen.

What started with a small idea has grown into a global wave.

• 150,000+ members
• 6,000 communities
• 24 countries across 5 continents
• 1,100+ events since 2018

In 2023 alone, BiiB generated over RM1.6 million in revenue, with our flagship league, RUNLIGA, leading the charge—contributing RM600,000 and have engaged with 50,000+ participants

We’re not just testing the model. We’ve already built the runway—and we’re ready to scale.

We’ve proven that people show up when movement has meaning. Now let’s talk about who we’re moving with.

From global brands to national ministries, BiiB is trusted by organisations that care about their people.

• Local & International Corporations use BiiB to run inclusive wellness initiatives.
• Fitness Enthusiasts join for the community, the challenge, and the fun.
• Health-Conscious Individuals stick around for the sense of purpose.

We’ve proudly worked with names like Samsung, Shell, ExxonMobil, Manulife, and Touch ‘n Go, and even powered a citywide campaign for the Ministry of Health Malaysia—mobilising the entire Putrajaya to get active together.

This isn’t just corporate wellness—it’s cultural momentum

The trust is there. The demand is growing. Now, here’s how we scale it—sustainably.

We empower both runners and organisers.
From individuals joining team-based challenges to corporates launching branded leagues, BiiB offers:

• Self-service options for quick deployment
• Custom solutions for large-scale activations
• Free and paid plans for flexible participation

Our asset-light, software-driven model means we can scale fast, adapt quickly, and launch in new markets with minimal overhead.

This isn’t just a product—it’s a plug-and-play platform for global movement.

BiiB sits at the intersection of fitness, community, and corporate wellness—a convergence that’s driving explosive growth.

• Global fitness app market projected to grow from $13.78B (2020) to $120.37B by 2030
• Asia Pacific is the fastest-growing region with 29.1% CAGR
• Corporate wellness is expected to reach $68.9B by 2028
• Virtual fitness boom forecast at $59.23B by 2027

And we’re not just gamifying—we’re creating real genuine connections.
Our challenges have already generated 7 million meaningful social interactions—making BiiB a powerful ESG-driven platform, beyond a fitness app.

BiiB doesn’t compete—we fill the gap others leave behind.

While others focus on individual performance, event organizing, branded apps, or pure corporate wellness, BiiB is built for cross-brand scalability, community-first engagement, and team-based fun that lasts.
We’re not tied to a single brand or a single category—we empower any organisation to turn movement into meaningful connection.

What makes us different:

• Neutral, community-powered, and brand-agnostic-
• Designed for engagement, not just tracking
• Scalable across borders and demographics
   

The world’s most valuable sports movements—like IRONMAN ($730M), Spartan ($48M), and UTMB ($30M)—prove how much people are willing to invest in the endurance communities.

RUNLIGA™, our signature team-based league, has the potential to be just as big.
But unlike others, RUNLIGA focuses not on speed, but on teamwork.
We’re building a global movement—where the best team wins, not the fastest individual. Imagine the NBA or English Premier League for the running teams.

We’re raising RM3 million in exchange for ~20% equity, inviting mission-aligned investors to help scale a movement that’s already making waves.

In the event the funding only reach the minimum target RM1.5mil,  the arrangement on funds utilisation for each use of proceeds items will be reduced to half. 

Our use of proceeds is strategic, focused, and growth-oriented:

• 50.78% – Growth Support & Capacity Building
  To grow our team from 5 to 12 members—strengthening sales, support, and international reach.
• 25.84% – Technology & Product Enhancement
  To continuously improve platform usability, scalability, and data tracking capabilities.
• 23.38% – Marketing & Advertising
  To scale presence across Southeast Asia, and launch campaigns in Singapore and Australia.

This funding isn't just fuel—it’s a catalyst to bring more organisations, more countries, and more people into the BiiB ecosystem.

This isn’t just about building a company. It’s about creating lasting global change.
BiiB is redefining how the world moves—together

Projection on year 2025 is derived from the below revenue stream : 

• SAAS Service, B2B, B2G and Hosting Services : RM372,000
• Runliga Event : RM1.36million
• Others : RM14,000

BiiB is already sustainable and revenue-generating. This round isn’t about survival—it’s about scaling what works.

With your support, we’re aiming to more than double our revenue by 2027, hitting a minimum target of RM3.86 million, with EBITDA turning positive the same year.

These are conservative projections—built to manage risk. But if you know us, you’ll know:
We don’t just meet goals—we like to overachieve.

This is a low-risk, high-potential opportunity to join a proven team with global traction—and a habit of outperforming expectations.

BiiB was founded by Tan She Yong, a product engineer turned entrepreneur—bringing years of experience from building tech for firms in Korea and Singapore, and countless kilometers as a marathon and ultramarathon runner.

A recognized voice in global wellness and mass participation:

• Speaker at Mass Participation World & European Running Business Conference
• Honouree of Tatler Asia Gen.T
• Featured at APEC Sports & Cities Forum
   

Our team may be small, but our impact isn’t.

With just 6 core team members covering events and tech, we’ve built, launched, and scaled global programs. Key roles include:

• Tech Lead (Co-founder Sky) – leading platform innovation and mobile experience
• Business Development – forging strategic partnerships
• Event Services & Support – ensuring our clients succeed

We’re now expanding to a 12-member team to support growing international demand.

We’re not just raising funds—we’re building a tribe.
Whether you're here to back the vision or run with us (literally), we've created flexible packages for supporters of all levels:

We’re offering more than equity—we’re offering community, purpose, and front-row access to something big.

Backed by credible partners and investors, BiiB has spent years laying the groundwork to scale globally.
Recognitions:

• Top 5 in SAP Tech/AI Track – Selangor Accelerator Program
• Top Wellness Tech Startup in Southeast Asia (2023, Tech Collective)
• 2x Sports Innovation Awards (IAPS & Decathlon, Taiwan)

🎙 BFM 89.9 – Reshaping corporate culture through virtual fitness
📺 Astro AEC – Corporate wellness innovation spotlight
🧠 The Edge – Revolutionising charity runs with virtual platforms
🇦🇺 Australia’s Ministry of Sport – Advocating social inclusion
⭐ The Star – “BiiB makes big strides in running”
We’re not just building hype—we’re building something that matters.

1. pitchIN and its officers and staff may also be investing in this campaign
2. Under ECF Guidelines, valuation is determined and set by the Issuer. Investors are advised to carefully peruse all investment offers and documents before making investment decisions.
3. A related party of pitchIN's Senior Management holds an indirect minority interest in the Issuer at the point of this Campaign being hosted.