Wild & Wise Malaysia’s eco-agro luxury experience blending sustainable farming, tourism, community impact, and strong investment potential.

"Essential Agriculture. Community Learning."

Wild & Wise represents Malaysia's pioneering fusion of essential crop education, premium eco-tourism, and meaningful social impact, offering investors ground floor entry into an emerging market with exceptional growth potential.

Located in Karak, Pahang on a protected 1.4-acre hill site, we've created Malaysia's first "Luxury Hill Lodging" experience centred around sustainable agriculture education and community empowerment. Guests enjoy hotel-level comfort while learning about essential food production and contributing to local community development.

Founded by David Lee Yee Wei, a proven entrepreneur with 7-8 years managing 50 Airbnb units in Kuala Lumpur at 80-90% occupancy rates, Wild & Wise is seeking RM500,240–RM3,599,360 for 6.33–32.72% ordinary shares.

• Sizable Market Opportunity: According to Trading Economics, Malaysia's tourism industry generated RM102.3 billion in 2024, targeting RM147.1 billion by 2026. Based on Credence Research, global ecotourism projects growth from USD 337 billion (2024) to USD 975 billion by 2032 at 14.2% CAGR.
• Enhanced Asset Foundation: Our valuation includes substantial tangible assets: mature durian plantation (RM1.84M conservative value) with 12 ten-year-old Musang King trees ready for harvest plus 28 developing trees (3 years old, mixed Musang King and Black Thorn varieties reaching harvest in 4 years), comprehensive infrastructure investment (RM1.4M), plus 10% entitlement to future land and estate sales value.
• Strong Validation: Soft-launch testing achieved exceptional guest satisfaction, validating market demand for luxury accommodation combined with essential agriculture education and community impact.
• Updated Financial Projections: Round 1 (2026) projections show RM689K total revenue delivering RM362K PAT with 52.6% margins. Investors receive dividends before any retained profit sharing with the JV partner, ensuring priority returns.
• Social Impact Mission: Wild & Wise creates 3+ local jobs (scaling to 5+ by Round 3), educates 500+ students annually, and supports 50+ B40 families through food security programs while advancing essential agriculture awareness.
• Irreplaceable Advantages: Agricultural zoning legally protects our land forever. We've established first-mover advantage in "Essential Agriculture Tourism" with meaningful community partnerships and substantial durian estate bonus revenue potential of RM182K annually from current mature trees, scaling to RM369K annually by Year 7.
• Strong Exit Potential: Wild & Wise's unique market positioning and proven asset-backed model make it an attractive acquisition target for larger hospitality groups, international tourism operators, and agrotourism specialists seeking entry into Malaysia's growing impact tourism sector at premium valuations.
• Investor-Friendly Valuation: Wild & Wise uses a single RM7.4M valuation across all three funding rounds (derived from the average of three individual round valuations), ensuring rapid funding closures and efficient capital deployment. Early investors benefit from the same pricing as later rounds despite increasing operational performance, creating immediate value appreciation.

Critical Gaps in Education, Tourism, and Community Development

Malaysia faces interconnected challenges: limited public understanding of sustainable food production, lack of luxury eco-tourism with meaningful education, and insufficient economic opportunities for rural communities in Pahang's hill regions.

• Essential Agriculture Knowledge Gap: Despite Malaysia's agricultural heritage, public awareness of sustainable food systems remains low. Research shows aquaponics can produce essential crops using 90% less water than conventional farming, yet adoption remains limited as Malaysia increasingly relies on food imports.
• Rural Economic and Educational Inequality: Hill communities face limited employment options, particularly for youth and women. Rural schools and underserved urban communities lack access to hands-on environmental education, creating knowledge gaps affecting future food security.
• Tourism Gap: According to Tourism Malaysia, there's growing demand for experiences combining recreation with environmental education and social impact, yet no venue near KL delivers luxury accommodation with authentic community development and essential agriculture learning.

Revolutionary "Essential Agriculture Tourism" with Integrated Social Impact

Revolutionary "Essential Agriculture Tourism" with Integrated Social Impact
Wild & Wise creates a new market category combining luxury hill accommodation, hands-on essential crop education, and meaningful community development.

• Luxury Accommodation with Purpose: Premium cabins with full amenities at Karak, Pahang. Our 2 completed cabins (expanding to 4) accommodate 2-3 guests each while surrounded by working agricultural systems and community programs.
  Community Employment and Skills Development: We create sustainable employment for local residents in operations, maintenance, and agricultural production, providing skills training and stable income opportunities for youth and women.
• Farm-to-Table Education: Guests participate in authentic agricultural experiences guided by local community members. Our 400-1,000 sqft aquaponics systems produce essential vegetables and Red/Black Tilapia, providing education and community food security.
• Inclusive Educational Access: We partner with rural schools, NGOs, and community organizations providing subsidized educational visits for underserved youth. Voucher programs and CSR initiatives ensure B40 communities access essential agriculture education regardless of economic status.
• Diversified Experiences: Our 17-meter observation deck serves as outdoor classroom. During June-August durian season, guests participate in harvest experiences. Camping operations (10 tents, 20-40 capacity) offer accessible entry points across socioeconomic segments.

Strong Early-Stage Validation and Community Acceptance

As an early-stage venture in soft-launch testing, Wild & Wise demonstrates strong market validation and positive community response through managed guest experiences and local partnerships.

• Outstanding Guest Response: Testing with close friends and family achieved exceptional guest satisfaction, demonstrating consistent delivery of premium experiences combining luxury accommodation with meaningful education and community connection.
• Community Partnership Success: Local residents are employed in construction and operations. Community leaders support our inclusive tourism approach that provides economic benefits while respecting local culture and environment.
• Educational Program Validation: Initial demonstrations generated strong interest from local schools and community groups, validating demand for accessible essential agriculture education serving diverse populations.

Diverse Market Segments United by Values and Impact

• Primary Market: Conscious Urban Consumers (25-45 years) from KL and surrounding cities seek meaningful weekend experiences combining luxury comfort with authentic learning and social impact. Average spend: RM800-1,200 per visit.
• Growing Segment: Impact-Focused Families want experiences educating children about essential food production, environmental stewardship, and social responsibility through authentic community interaction. Average spend: RM600-1,000 per visit.
• Corporate Social Responsibility Market: Companies seeking authentic CSR experiences for team building while supporting community development. These groups value measurable social impact alongside professional development. Average spend: RM2,000-3,500 per group.
• Educational Tourism Sector: Schools, universities, and youth organizations seeking affordable, impactful educational experiences. Our voucher programs and NGO partnerships ensure accessibility regardless of economic background.
• International Impact Tourists: Foreign visitors seeking authentic learning about sustainable agriculture and community development. These conscious travelers stay longer and spend RM1,000-1,500 per visit.

Based on our financial projections, Wild & Wise delivers strong performance through diversified income streams:

Current First Round (2026): RM688,800 Total Revenue

• Premium Cabin Accommodation: RM219,000 annually through 2 cabin operations at RM600 per night with 95%+ gross margins due to agricultural electricity rates
• Camping Operations: RM138,000 providing accessible entry points while creating employment for local guides and support staff
• Fresh Produce Sales: RM62,400 through farm-to-table experiences where guests and community members collaborate in harvest activities
• Private Chef Services: RM43,800 through partnerships with skilled chefs, including trained community members at RM80 per person for two meals
• Educational Café: RM36,000 at our 17-meter observation deck showcasing locally-produced vegetables
• Durian Experiences: RM7,200 during June-August harvest featuring premium varieties (Musang King, Black Thorn)
• Durian Distribution/Sale: RM182,400 from mature durian estate operations

JV Agreement Structure & Investor Priority:
Wild & Wise operates under a Joint Venture agreement with investor-favourable terms:

• Dividend Priority: 80% of company PAT distributed as dividends to ALL shareholders (including investors) proportionally, BEFORE any retained profit sharing with JV partner
• Retained Profit Sharing: Only the remaining 20% retained profit is split 80/20 between B&W Agro and JV partner
• Long-term Sustainability: 10-year initial term with strong mutual goodwill for renewals extending 20+ years
• Market rental value: RM12,000 per month (RM144,000 annually) - foregone by landowner in exchange for profit participation
• Land sale participation rights: 10% entitlement to future land sale proceeds

Financial Performance:

• Total PAT: RM362,292 (Round 1)
• PAT Margin: 52.6%
• B&W's Total Returns: RM203,174 (dividends + retained profit share)

Comprehensive Infrastructure Investment Already Completed (RM1.4M Total)

Wild & Wise has already invested RM1.4M in substantial infrastructure development, demonstrating strong commitment and providing immediate construction readiness and operational capability. This completed investment represents significant traction and de-risks future development:
Road & Access Systems:
•    Complete road construction throughout 1.4-acre operational site
•    Staircase systems connecting all land areas for harvest and farm walkways
•    Terrain preparation and landscape optimization for agricultural operations

Electrical Infrastructure:
•    TNB electrical systems with plantation-wide wiring installation
•    TNB pole installation and grid connection to raw land site
•    Complete lighting systems for night operations and safety
•    Ready electrical infrastructure enabling immediate building construction

Water & Drainage Systems:
•    Comprehensive water pipe installation throughout plantation
•    Water connection to operational site from main supply
•    Complete drainage systems for monsoon management
•    Irrigation-ready infrastructure for agricultural operations

Land Preparation & Development:
•    Initial land clearing: grass cutting and non-productive tree removal
•    Terrain development optimized for durian and fruit cultivation
•    Landscape preparation enabling immediate agricultural productivity
•    Turn-key development capability for additional construction

 Ready-Build Infrastructure - Investment Completed: This comprehensive RM1.4M infrastructure investment has been fully completed, meaning any new facilities can be constructed immediately without additional utility development costs. This substantial completed investment provides significant competitive advantage, development speed, and demonstrates management's commitment and execution capability.

Investment Completed Benefits:
•    Immediate construction capability without delays
•    Reduced future development costs and timeline
•    Proven management execution and financial commitment
•    De-risked operational expansion
•    Competitive moat against raw land competitors

Measurable Community Development and Social Equity

Wild & Wise operates as a force for positive social change, creating sustainable economic opportunities and educational access while advancing essential agriculture awareness.
•    Local Employment: We prioritize hiring from the Karak community, creating 3 sustainable jobs in Round 1, scaling to 20+ jobs by FY2027 
•    Educational Inclusivity: Wild & Wise partners with rural schools, urban institutions serving B40 communities, and NGOs providing subsidized educational experiences. Our voucher program ensures 500+ students annually access essential agriculture education regardless of economic background.
•    Community Food Security: Our aquaponics systems donate fresh produce to local food banks and community kitchens serving 50+ B40 families. Skills transfer programs teach sustainable agriculture techniques to local farmers, strengthening regional food resilience.
•    Social Equity: Our community integration model ensures tourism benefits reach local populations. We implement profit-sharing arrangements, establish scholarships for local youth pursuing agricultural education, and create micro-enterprise opportunities for women.
•    Youth Development: Wild & Wise creates pathways for young people to develop careers in sustainable tourism and agriculture through mentorship programs and hands-on training in aquaponics, hospitality, and environmental stewardship.

Massive Market with Strong Impact Investment Demand

Wild & Wise is strategically positioned to capture significant share in Malaysia's expanding tourism sector while meeting growing demand for impact investments.

•    Market Size: The Klang Valley contains 7+ million potential customers within 2-hour drive of Karak.
•    Impact Investment Growth: The global impact investing market continues expanding as investors seek financial returns alongside measurable social and environmental benefits. Malaysia's focus on Sustainable Development Goals creates favourable policy environment.
•    Government Support: Based on TTG Asia reporting, Tourism Malaysia actively promotes sustainable tourism aligned with UN SDGs. The government allocated RM550 million for tourism promotion in Budget 2025, including community-based tourism and rural development initiatives.
•    Corporate CSR Market: Growing corporate demand for authentic CSR experiences creates significant opportunity. Companies increasingly seek measurable social impact programs for team building and stakeholder engagement.
•    Educational Tourism Demand: Rising awareness of educational inequality and food security challenges creates market demand for solutions addressing these issues through innovative business models.

Unique Positioning in Impact Tourism

Traditional Competitor Analysis:
•    Karak Resort: Basic accommodation RM193-289/night, no education or community impact
•    Bentong Glamping: Shared facilities RM238-328/person, standard outdoor experiences without social integration
•    Hulu Langat Glamping: Shared bathrooms RM238-298/person, no learning or community development
•    Genting Sempah Camping: Basic camping RM100-150/site, minimal facilities and no social purpose

Wild & Wise's Differentiated Positioning:
•    Integrated Social Impact: Genuine community development vs. superficial CSR activities
•    Educational Accessibility: Inclusive programs serving B40 communities vs. exclusive experiences
•    Community Partnership: Local employment and profit-sharing vs. extractive tourism models
•    Essential Agriculture Focus: Practical food security education vs. generic eco-tourism

Structural Advantages: Agricultural zoning protects our site forever while enabling community-integrated operations. First-mover advantage in "Essential Agriculture Tourism with Social Impact" category provides market positioning that traditional hospitality companies cannot replicate.
Impact Investment Positioning: Unlike traditional tourism ventures, Wild & Wise attracts impact investors seeking measurable social returns alongside financial performance, accessing broader capital markets and premium valuations.

Important Disclosure: This fundraising round has a minimum target of RM500,240, with a maximum target of RM3,599,360. While the current round may not achieve the full RM3,599,360 target, additional fundraising rounds will be held in the future to bridge any gap towards the total RM3,599,360 goal. Each round will be conducted at the same valuation to maintain consistency across all fundraising stages.

The funds raised in each round will be strategically allocated to different areas of the business, ensuring that each phase of funding directly contributes to specific growth objectives. The overall RM3,599,360 target is designed to fully build and scale the business, driving long-term growth and expansion.

Use of Proceeds by Funding Scenario:
Minimum Raise (RM500,240): Funds will be deployed to enhance and optimise existing infrastructure and facilities, including upgrades to water flow and electrical systems, septic tank installation, and landscaping works. Proceeds will also cover beautification of the existing cabin, and procurement of glamping equipment such as furniture and outdoor furnishings. A minor security fencing installation is also included.

Maximum Raise (RM3,599,360): In addition to all minimum-raise activities above, proceeds will fund construction of 2 additional cabins, development of a covered multipurpose common area, and a staff hostel. Significantly expanded social programme budgets will be allocated, enabling engagement of freelance educators and community facilitators to deliver structured agriculture education and community development initiatives at scale.

Consistent Valuation Strategy Across All Rounds:
Wild & Wise employs an investor-friendly approach by maintaining a single RM7.4M valuation across all three funding rounds in 2026, despite progressive operational improvements:

•    Average-Based Pricing: The RM7.4M valuation represents the average of three individual round valuations (RM6.36M, RM7.32M, RM8.53M), providing early-round investors with immediate value appreciation as operations scale.

•    Rapid Funding Execution: Consistent pricing eliminates valuation negotiations between rounds, enabling faster capital deployment and accelerated growth.

•    Early Investor Advantage: Round 1 investors acquire equity at the same price as Round 3, despite 70% revenue growth and improving financial metrics across the year.

•    Conservative Foundation: The RM7.4M valuation uses an 8.6x P/E multiple, below the supposed market valuation of RM8.53M by Round 3.

Investor Advantages & Protection:
•    Priority Returns: Investors receive 80% of PAT as dividends before any profit sharing with JV partner. Only the remaining 20% retained profit is split with the landowner.

•    Premium Exit Opportunity: Wild & Wise's unique positioning in impact tourism, combined with substantial asset backing and proven operations, creates strong acquisition appeal for:

o    International hospitality groups seeking Malaysian market entry
o    Regional tourism conglomerates expanding sustainable tourism portfolios
o    Agrotourism specialists looking for established, revenue-generating assets
o    Impact investment funds seeking scalable social enterprise models

•    Long-term Dividend Sustainability: The JV structure demonstrates strong mutual goodwill, with realistic prospects for continued operations extending 20+ years beyond the initial 10-year term, ensuring sustained dividend income even without acquisition exit.

Valuation Foundation:
•    Conservative 8.6x P/E multiple aligned with established hospitality benchmarks (Host Hotels 8.48x, Travel + Leisure 9.67x)
•    44% asset backing provides substantial downside protection
•    Multiple exit pathways: acquisition premium OR sustained dividend income

Investment Structure Disclosure
Wild & Wise operates through a 10-year Joint Venture agreement providing B&W Agro with exclusive operational rights to the 1.4-acre Karak site. While B&W Agro does not own the underlying land, investors benefit from:
•    Operational Control: 100% management authority over all business activities
•    Strong Renewal Likelihood: Landowner has strong incentives to continue the partnership beyond the initial 10-year term
•    Asset Participation: 10% entitlement to future land sale proceeds
•    Infrastructure Value: RM1.4M in completed development that enhances operational capabilities
This structure provides operational security while maintaining capital efficiency through land-use rights rather than land ownership.

Investment Structure Notes:
Investors acquire equity in B&W Agro Sdn Bhd, which holds exclusive 10-year operational rights to the Karak site through Joint Venture agreement. While the underlying land remains owned by the JV partner, B&W Agro's operational control and profit participation (80% share) provide substantial value creation potential with strong renewal prospects for continued operations.

Proven Leadership with Community Integration Expertise

David Lee Yee Wei - Founder & CEO (Age 49) brings proven hospitality excellence and strategic vision for community-integrated business development. 
•    Community-Integrated Operations: David leads hospitality operations while building genuine partnerships with local community members who become key stakeholders in Wild & Wise's success. This collaborative approach ensures sustainable operations while creating meaningful economic opportunities.
•    Social Impact Leadership: David's vision extends beyond traditional hospitality to create Malaysia's premier venue for essential agriculture education combined with measurable community development. His understanding of both guest expectations and community needs enables authentic integration benefiting all stakeholders.
•    Local Partnership Development: Wild & Wise's management structure includes community representatives in key operational roles, ensuring local knowledge and cultural sensitivity guide business decisions while leveraging local expertise for sustainable growth.

1. pitchIN and its officers and staff may also be investing in this campaign
2. Under ECF Guidelines, valuation is determined and set by the Issuer. Investors are advised to carefully peruse all investment offers and documents before making investment decisions

Regulatory & Licensing Disclosure:

Wild & Wise will apply for all applicable business licenses and permits as regulatory requirements are finalized. Based on research and feedback, no specific licensing framework currently exists for small-scale agritourism operations on agricultural land below 20 acres. Authorities have confirmed that hospitality licensing (hotel/resort licenses) applies only to large-scale establishments exceeding 20 acres. Wild & Wise operates on 1.4 acres of agriculturally zoned land. The company will pursue an agriculture product trading license through a registered commercial premises if required. On-site operational compliance will be managed in accordance with applicable local authority guidance as regulations evolve. The company is committed to obtaining all necessary licenses promptly once clear regulatory pathways are established.