itrace Your Trustworthy World-Class Partner In Traceability

Intelligence Traceability (Itrace) is a Malaysian tech company delivering end-to-end track-and-trace solutions for regulated sectors including Halal, Food, Pharmaceuticals, and Agriculture.

In a world where trust, compliance, and transparency are more critical than ever, Itrace delivers trusted traceability solutions that empower businesses to meet growing regulatory and consumer demands.

Why Invest now?
As ASEAN continues to grow into a global trade hub, traceability is becoming a key enabler of cross-border market access. International buyers are demanding greater transparency, safety, and authenticity, especially in sectors like Halal, pharmaceuticals, and food.

In response, governments across the region are proactively aligning with global standards like FSMA 2041, GDST2, and Halal requirements to boost competitiveness and trust.

Proven Market Traction: Achieve nearly USD 1M revenue in FY2024 and secure a USD 500K MOSTI grant which validates product-market fit and national relevance.

High-Growth Market: Global track-and-trace market is projected to reach USD 14.3 billion by 20303. Itrace is positioned to lead regionally in Southeast Asia.
 

The global food, agriculture and pharmaceutical sectors are under growing scrutiny due to increasing cases of fraud, mislabeling, contamination, and counterfeit certifications, especially in the Halal food industry.

Regulators worldwide are responding by tightening controls and demanding full supply chain traceability. Sectors such as Halal-certified goods, pharmaceuticals, and infant milk powder are now under stricter regulations due to past scandals and health risks. By securing supply chain integrity and proving product authenticity, Itrace helps businesses stay ahead of regulatory changes and protect consumer confidence.
 

The implications of traceability are clear: it helps avoid being frozen from the supply chain, increases business profits, and unlocks growth opportunities.

It has been proven globally, by adopting digital traceability, regulators are restoring trust. From China’s dairy sector to strengthening Halal certification in Indonesia, Itrace positions companies for long-term growth, brand trust, and uninterrupted access to global markets

Additionally, with rising pressure from regulators, investors, and global markets, businesses are racing to meet Sustainable Development Goals (SDGs) Many have launched internal ESG initiatives to tackle carbon taxes, sustainability goals, and ethical sourcing. Making traceability a critical tool, not a choice.
 

Itrace’s CORE VALUES are centered on helping businesses to Digitize their processes, Automate data collection, and perform data Analysis to enable their customers to make Sustainable decisions.

We support this by:

• Automating compliance with Halal, pharmaceutical, and food safety regulations
• Combating counterfeits with real-time product authentication
• Eliminating blind spots that lead to waste, inefficiencies, and risks
• Building consumer trust through transparent, tamper-proof data

Designed for industries where certification and compliance are critical, Itrace provides end-to-end visibility, real-time event tracking, and tamper-proof data to ensure product authenticity and traceability

Itrace helps businesses reduce operational risk, prevent counterfeiting, and improve transparency across the value chain. It also supports ESG goals by enabling carbon footprint tracking and ethical sourcing, while eliminating inefficiencies and waste. 

Itrace’s FUNCTIONAL MODULES include:

• Anti Counterfeit
  Protects brand integrity through secure serialization and product authentication, ensuring only genuine products reach consumers
• Track and Trace
  Provides real time visibility into the movement and status of products across the entire supply chain, from source to end user.
• Serialization
  Enables detailed unit level identification to support batch traceability and compliance with industry regulations, especially in the pharmaceutical and food sectors.
• Inventory Management
  Supports internal stock monitoring and control to enhance operational efficiency and reduce waste
• Distribution Control
  Manage and monitor the distribution of goods within your distribution network to prevents channel conflict, price dumping, and market leakage by ensuring visibility and control across distribution.
• Consumer Analytics
  Beyond providing end-users with product origin information (e.g., the source of vegetables), this module serves as an interactive engagement platform for brand owners and retailers. Upon scanning a QR code, consumers can access the latest updates, join lucky draws or promotional campaigns, and complete surveys, enabling stronger customer relationships and data-driven retail insights.

Successful Use Cases:

• Halal Toyyiban Logistics

Itrace, in collaboration with Biforst Group, has launched the Halal Toyyiban Logistics for Cold-Chain Logistics & Transportation.  This solution ensures end-to-end traceability for temperature-critical shipments by monitoring movements of goods, temperature, humidity and motion/shocks through the transportation journey. It safeguards both food safety and Halal compliance throughout transportation.

• SIRIM Ekonomi Madani Urban Farming

Itrace enables full traceability of the vegetable growing process from seeding to harvest, including monitoring events such as watering, fertilizing and pesticide usage, to ensure crop quality, supports sustainable farming practices, and boosts consumer confidence.

Every package of vegetables are labelled with unique ID, where consumers can verify its source and planting process through a mobile phone.  Consumers can be assured that the vegetables they purchase like this tomato, are traceable, safe, and responsibly grown.

These real-world applications highlight Itrace’s capability to deliver scalable, compliant, and transparent solutions across different industries and use cases.
 

Itrace have demonstrated clear market demand and scalability potential through commercial traction, strategic recognition, and national-level initiatives.

• Generated USD 1M revenue in FY2024, driven by Halal logistics, pharma traceability, and food compliance deployments.
• Secured USD 500K Strategic Research Fund (SRF) from MOSTI / ASM, in support of the deployment of Cross-Border Halal Traceability Platform to facilitate the import and export of Halal Products across regions.
• Launched Halal Toyyiban Logistics which enabling real-time cold chain logistics tracking to ensure food safety and Halal compliance.
• Deploy Agriculture Traceability under Inisiatif Ekonomi Madani Urban Farming with SIRIM, providing end-to-end traceability from seeding to harvest to ensure crop quality, and sustainable agriculture.

Key Partnerships and Memorandum Highlights

Awards And Recognitions:

 

Itrace focuses on high-compliance, high-growth sectors where traceability is essential for regulatory approval, market access, and consumer trust.

The Opportunity for Digital Traceability including:

• Cross Border Halal Traceability Platform

With Malaysia’s vision to become the Global Halal Trade Hub, Itrace empower halal supply ecosystem players with its national-level blockchain-backed supply chain traceability solutions which is trusted by governments, industry, and consumers.

• Urban Farming Agriculture Traceability

Traceability in urban farming and agriculture enhances food safety, builds consumer confidence and engagement, and promotes sustainable practices. It enables smarter resource management, improved yields, and stronger access to both local and global markets.

• Aquaculture – Seafood Traceability

The seafood industry should adopt GDST (Global Dialogue on Seafood Traceability) standards to strengthen traceability, combat illegal,unreported and unregulated fishing, and ensure food safety.

Compliance not only builds consumer trust and meets regulatory requirements but also unlocks access to global markets. By promoting sustainability and transparency, GDST is essential for building a responsible, competitive, and future-ready seafood supply chain

• Cold Chain Logistics

Cold chain traceability safeguards product freshness, quality, and regulatory compliance from origin to destination. It enables businesses to optimize logistics, minimize waste, and confidently meet the demands of global markets

• Tracking On Logistics & Transportation

Smart tracking boosts visibility, streamlines operations, and ensures reliable, on-time deliveries across the supply chain

• Palm Oil Traceability

End-to-end traceability system for palm oil supply chain, enabling data capture, analysis, and reporting to support sustainable practices and optimize state revenue.

•  Durian Traceability

Durian traceability ensures quality, origin verification, and safe export, boosting consumer confidence and supporting global trade.

Customer Acquisition Strategy

• Top-down engagement with regulatory and government-linked agencies, such as the Ministry of Science, Technology and Innovation (MOSTI), Akademi Sains Malaysia (ASM), and others, to embed traceability in national initiatives and create regulatory pull
• Active participation in industry ecosystems, including regulatory working groups, international trade expos, blockchain innovation roundtables, and halal economy forums to build visibility and credibility
• Bottom-up market adoption by offering scalable, plug-and-play traceability tools that help businesses meet compliance standards, reduce risks, and enhance brand trust across borders

As governments and global buyers raise the bar on standards, Itrace is well-positioned to become the trusted platform powering traceability and digital trust across Southeast Asia’s most regulated industries.

Itrace operates as a Software-as-a-Service (SaaS) traceability platform, offering customizable traceability solutions to clients in regulated industries, ensuring compliance with industry standards.

Revenue Streams comes from:

• Charges on initial deployment of the system, including hardware and software integration for the digitalization of business processes and automate data collection
• Recurring Charges for System & Module Subscription fees and usage charges based on quantity of the Item to be Traced and amount of the Real-World Tracking Events.
• Annual Service Level Agreement based on scope of work and respond time.
• Charges on Data Analysis Report based on customer demand and requirements.

Go-to-Market Strategy
• Begin with pilot projects in Halal, pharmaceutical, and agriculture sectors
• Leverage regulatory partnerships (MOSTI, IDE) to drive adoption
• Bundle solutions with hardware partners for complete traceability

Financial Growth Plan
• FY2025: USD 1M revenue from pilot projects and early onboarding
• FY2026-2027 Scale through regional Halal traceability mandates and cross-border expansion

Market Share Target
• Achieve 10% market share in Halal supply chain traceability within 3 years, aiming for USD 7.2M in annual revenue

This strategic roadmap demonstrates how Itrace plans to scale both vertically (through diversified products) and horizontally (across ASEAN markets), supporting its goal of achieving USD 25 million in annual revenue by 2029.
 

Itrace operates across key high-impact sectors with strong growth potential and regulatory demand.  

Below are the industries we serve along with their Total Accessible Market (TAM):  

• Halal Supply chain

Targeting 10% of the annual items to be tracked in Malaysia (Example:  For Halal Market - 2.87 billion out of 28.72 billion items/year), translating to an estimated USD 7.2 million in annual revenue within 3 years.

• Urban Farming / Agriculture  

This estimate is based on a global figure of USD 160 billion for urban farming in 2024, with APAC representing roughly 20% of that market

• Seafood and Aquaculture  

Asia–Pacific Seafood Market Valued at USD 81.1 billion in 2024, it is projected to grow to USD 143.4 billion by 2032 (CAGR ~7.4%)

• Cold Chain Logistics

The Asia-Pacific cold chain logistics market is projected to grow from USD 168.2 billion in 2025 to USD 253.9 billion by 2030, at a CAGR of 8.6%, driven by rising demand for temperature-controlled storage and transport in sectors like food, seafood, perishables, and pharmaceuticals.

• Palm Oil Traceability  

According to a Market.US forecast, the global palm oil market is projected to grow from USD 64.8 bn in 2024 to USD 98.7 bn by 2034, with the Asia-Pacific region alone contributing around USD 29.6 bn in 2024, representing nearly half of the global market

• Durian Traceability  

The global durian market was valued at USD 24.90 billion in 2023 and is projected to nearly double, reaching USD 49.91 billion by 20339. Using the global total and knowing APAC leads in production and consumption gives a conservative TAM estimate of USD 15–20 billion in 2023, with strong growth ahead.

Market Capture Plan: 10–30% Share of Tracked Volume by 2028

Targeting 10% of the annual items to be tracked in Malaysia (Example:  For Halal Market - 2.87 billion out of 28.72 billion items/year), translating to an estimated USD 7.2 million in annual revenue within 3 years.

Go-to-Market Strategy

• Begin with pilot projects in Halal, pharmaceutical, and agriculture sectors
• Leverage regulatory partnerships (MOSTI, IDE) to drive adoption
• Leverage ASEAN partnerships to expand cross-border traceability adoption
• Bundle solutions with hardware partners for complete traceability
• Position Itrace as the go-to traceability platform across the Regional Comprehensive Economic Partnership. RCEP region for compliance and transparency. 

1. Global Players in Traceability Solutions : While comprehensive, their solutions often come at a premium. We offer similar capabilities at a more competitive price point.
2. Hardware-Based Players : These providers typically offer L1–L3 solutions focused on internal traceability, without extending visibility across the full supply chain.
3. Local Providers: Mostly limited to basic product authentication (L1), lacking end-to-end tracking and cross-border compliance capabilities.

Itrace’s Unique Proposition:

Itrace stands out by offering a comprehensive end-to-end traceability solution (L4-L5) that covers the entire supply chain from start to finish, ensuring full transparency and compliance. Additionally, we provide it as a Software-as-a-Service (Saas) Platform, making it accessible and affordable for businesses of all sizes.

Itrace is projected to achieve USD 25 million revenue in the next 5 years by focus in launching New Product and Market Expansion

1) New Products:
Beside launching the Halal traceability platform, Itrace would expand its traceability solutions into broader applications, including pharmaceuticals, cosmetics, agriculture, seafood, and supply chain sustainability.

2) New Markets:
Starting with Malaysia and China, Itrace will extend its presence to Thailand, Indonesia, and across Southeast Asia, supporting regional demand for trusted digital traceability solutions.

• Determine to become a trustworthy world-class partner in traceability
• Deliver trust to our customers and empower them to produce trusted products for the international market.
• Continuous development complying to local industrial standards and practices.
• Establish Cross Border Traceability Platform for RCEP Region using block chain technology.

1. pitchIN and its officers and staff may also be investing in this campaign
2. Under ECF Guidelines, valuation is determined and set by the Issuer. Investors are advised to carefully peruse all investment offers and documents before making investment decisions.