PRIMERA Primera - Redefining health with low GI & high antioxidant Malaysian red rice.

PRIMERA RICE

Primera Low GI Red Rice is an innovative, GMO-free rice variety designed to address the growing health concerns related to diabetes, obesity, and cardiovascular diseases. 

Unlike conventional rice, Primera offers a clinically proven low glycemic index and is rich in anthocyanins, antioxidants, and essential nutrients that support blood sugar control, heart health, digestive well-being, and overall nutrition. 

Our vision is to revolutionize the rice industry by providing a healthier alternative that empowers individuals and communities to make informed dietary choices. 

Through multiple revenue streams—including retail, e-commerce, B2B distribution, healthcare partnerships, and exports—Primera is committed to expanding access to nutritious, functional rice while supporting a healthier future for all.

Market Problem

In today’s fast-paced world, the rising prevalence of lifestyle-related diseases such as diabetes, obesity, and cardiovascular conditions is a major health concern. Many individuals struggle to maintain a balanced diet due to the high consumption of refined carbohydrates, which contribute to blood sugar spikes, weight gain, and long-term health complications. 

Conventional rice, a staple food for millions, often lacks essential nutrients and has a high glycemic index, making it unsuitable for those managing or preventing metabolic disorders.

Despite the increasing awareness of healthy eating, consumers face limited options for nutritious rice varieties that provide both great taste and scientifically validated health benefits. There is a critical need for a rice alternative that supports blood sugar control, enhances overall well-being, and aligns with modern dietary needs.
 

The Solution

Primera Rice addresses a critical gap in metabolic health by transforming a daily staple into a functional food solution. Instead of requiring consumers to change their eating habits, Primera replaces regular white rice with a clinically validated, low-GI alternative that delivers measurable health benefits.

As a staple food consumed daily, this enables consistent health impact at scale. With growing adoption by hospitals and healthcare professionals, Primera is positioned as a practical and scalable solution for mass-market health improvement across Asia and beyond.

Why Primera is Different (IP & Functional Value)

Primera Rice is built on a proprietary plant variety (UKMRC-9) developed through years of scientific research by Universiti Kebangsaan Malaysia (UKM). This protected IP combines low glycaemic index with high-value functional compounds, creating a strong competitive advantage in the staple food category.

Beyond low GI, Primera contains antioxidants, GABA, essential minerals, and resistant starch—offering multiple metabolic and digestive health benefits in a single ingredient. This positions Primera not just as a rice product, but as a functional platform with applications across food, health, and wellness industries.

Clinical Validation & Hospital Adoption

Primera Rice is clinically validated through studies conducted with leading research institutions, demonstrating significant improvements in key metabolic health markers.

This clinical backing gives hospitals and healthcare professionals the confidence to adopt Primera as part of patient dietary management. As hospitals integrate Primera into their meal systems, it strengthens patient trust and accelerates consumer adoption beyond clinical settings.

This creates a powerful demand loop—where institutional credibility drives consumer confidence, leading to increased market adoption and sustained sales growth.

Product Lineup

Crafted from Primera Red Rice – Naturally low GI, high in antioxidants, and diabetic-friendly. Ideal for both consumer and commercial markets.

✅Primera Red Rice Collection

Premium-grade unpolished red rice packed in various sizes to suit different user needs—from samples to family packs. Ideal for health-conscious consumers, diabetics, and institutional buyers.

Available Sizes:

 📌Primera Red Rice, 250g 
Ideal for sampling, hampers, door gifts, or promotional giveaways. Great for first-time users or corporate gifting.
 

📌Primera Red Rice, 500g 
Perfect for individual consumption or small households. Compact and affordable for health-conscious consumers.
 

📌Primera Red Rice, 1kg 
Most popular retail size. Balanced for regular users, families, and small shops. Shelf-ready design with vacuum seal for long storage.
 

📌Primera Red Rice, 2kg 
Targeted at families or customers who consume rice daily. Suitable for specialty grocers and wellness retailers. 
 

📌Primera Red Rice, 5kg 
Economical bulk size for loyal customers, meal prep services, or institutional buyers such as clinics, cafés, and diet programs.
 

🧺 All sizes are vacuum-packed for freshness and longer shelf life. Ambient storage up to 2 years.

✅ Primera Noodle Series

A wholesome collection of noodles made from red rice flour—naturally gluten-free, easy to cook, and rich in nutrients. Perfect for healthy meals at home or F&B menus.

📌 Red Rice Thin Noodles (300g)
Delicious, naturally gluten-free noodles made from red rice. Soft texture with a mild nutty flavor. Suitable for stir-fries, soups, and healthy meal kits.
🧺 Packing: 5pcs per unit in OPP food-grade packaging

📌 Red Rice Ramen (300g)
Red rice-based ramen offering a healthier twist on comfort food. Ideal for wellness brands and ready-to-cook meal manufacturers.
🧺 Packing: 5pcs per unit in OPP food-grade packaging

📌 Red Rice Pan Mee (300g)
Traditional Pan Mee reimagined with red rice flour for a wholesome bite. Great for cafes and home chefs promoting healthy local dishes.
🧺 Packing: 5pcs per unit in OPP food-grade packaging

✅ Primera Functional Ingredients

Red rice–based processed ingredients designed for manufacturers, health food brands, and culinary innovation. High in natural antioxidants, fiber, and clean-label appeal.

📌 Red Rice Flour (10kg)
Stone-milled flour made from whole red rice. Used for baking, pancakes, thosai, and functional gluten-free products.
📦 Packing: 10kg Kraft Bag

📌 Red Rice Powder (20kg)
Finely ground, heat-treated red rice powder produced through high-temperature roasting or extrusion. Easily digestible and highly soluble—perfect for creating instant baby porridge, elderly nutrition meals, and 3-in-1 healthy drink formulas. Rich in natural antioxidants and fiber, making it ideal for wellness and functional food industries.
📦 Packing: 20kg in Box

📌 Red Rice Flakes (8kg)
Soft, pre-cooked red rice flakes suitable for preparing healthy instant porridge. Just add hot water or milk—no cooking needed. Especially ideal for adult wellness meals, hospital diets, or congee-style dishes.
📦 Packing: 8kg in Box

📌 Red Rice Puffed (8kg)
Puffed wholegrain red rice with no additives. Great for healthy snack bars, cereals, or energy food applications.
📦 Packing: 8kg in Box

Traction

Nomatech has demonstrated strong commercial traction, successfully transitioning from R&D into revenue-generating operations. The company recorded consistent growth in core revenue, reaching RM765,219 in 2025, with a CAGR of 11.9% from 2021 to 2025, reflecting increasing market demand for Primera Low-GI Red Rice.

This growth is supported by expanding distribution across more than 1,200 retail outlets nationwide, alongside growing online sales and a steady base of B2B customers. High repeat purchase rates, particularly in retail, further validate strong customer acceptance and product-market fit.

In parallel, Nomatech has achieved key milestones that strengthen its market position, including successful completion of a MOSTI-funded clinical study, MySTI certification, and approval for commercial-scale planting. The company has also begun supplying to hospitals, with early institutional adoption reinforcing Primera’s credibility as a clinically relevant functional staple.

Together, these achievements demonstrate not only revenue growth, but also validated demand, operational readiness, and a clear pathway for scalable expansion.

Target Market Segment

Primera Rice targets health-conscious consumers with specific nutritional needs, particularly in regions where rice is a staple food. Our main customer segments include:

Diabetics – Representing a large and growing market in Asia. Primera Rice's scientifically proven low glycaemic index (GI 46) makes it ideal for blood sugar management. We are currently conducting community testing with government clinics under the MySTI DUB Project to support medical endorsement and build trust.

Heart Disease Patients – Primera's high fibre and antioxidant levels support cardiovascular health. We plan to collaborate with heart wellness clinics, dietitians, and NGOs focused on non-communicable diseases.

Obese and Weight-Conscious Individuals – The high resistant starch and low GI profile help manage appetite and weight. We aim to reach this segment via fitness centers, wellness apps, and healthy meal partners.

Pregnant Women – Nutrient-dense with protein, calcium, iron, and zinc, Primera Rice supports maternal and fetal health. Acquisition strategy includes antenatal care providers, confinement centers, and parenting platforms.

Athletes and Active Individuals – With high protein and complex carbs, Primera offers sustained energy and recovery support. We plan to collaborate with gyms, sports nutritionists, and fitness influencers.

Our go-to-market strategy combines healthcare partnerships, wellness collaborations, and targeted digital marketing to build credibility and drive adoption within each segment.

Business Model (Current)

Established Multi-Channel Revenue Model with Strong Margins

Nomatech generates revenue through a well-established multi-channel model comprising retail, B2B, and online sales. Retail channels drive volume and brand presence, while B2B and institutional customers provide scalable bulk demand. Online channels support direct-to-consumer engagement and brand growth.

The model is supported by strong gross margins and high repeat purchase rates, particularly in retail, indicating sustainable demand and customer retention. This multi-channel approach provides a stable revenue base and positions the company for further expansion.

Established channels driving current revenue, repeat sales, and market penetration.

Business Model (Expansion)

Scalable Revenue Model: From Staple Food to Platform Business

Building on its proven traction in staple rice sales, Nomatech is expanding into higher-margin and scalable revenue streams. This includes value-added functional food products such as rice flour, ready-to-eat meals, and healthy snacks, enabling higher average selling prices and brand premiumisation.

In the longer term, the company plans to leverage the bioactive properties of its proprietary rice variety (UKMRC-9) to develop ingredients for nutraceutical, food, and cosmetic applications. This creates opportunities for IP licensing and recurring royalty-based revenue, significantly enhancing scalability and long-term value creation.

Expanding into higher-margin products and scalable platform revenue.

Market Opportunities 

Primera is not just a rice business — it is a functional bioactive platform targeting the global wellness economy.
By leveraging the health benefits of red rice, Nomatech expands beyond staple food into high-value industries including functional foods, nutraceuticals, and beauty & skincare, unlocking a global opportunity exceeding USD 900 billion.

Red Rice Market Growth (CAGR ~3.9%)

The global red rice market is steadily expanding, reflecting increasing consumer demand for healthier staple alternatives.

Malaysia Market Size (Entry & Execution)

Malaysia provides a strong entry point, with a RM1.5 billion healthy and premium rice segment and RM750 million coloured rice market. With existing distribution and growing institutional demand, Primera is well-positioned to scale locally before expanding regionally and globally.

We start with rice, but we scale through wellness.

Market Positioning

Primera Rice is positioned in the high-value functional segment of the specialty rice market, differentiating itself from conventional and premium rice categories. Unlike commodity rice (e.g., white, jasmine, or brown rice) that compete primarily on price, Primera delivers clinically validated health benefits, placing it at the intersection of food and healthcare.

With strong functional attributes and clinical backing, Primera moves beyond being a staple into a clinically validated functional food—enabling premium pricing, stronger brand trust, and adoption by hospitals, health-conscious consumers, and institutional buyers.

Market Competitiveness

Clear Health Differentiation: Glycaemic Index Leadership

Primera™ Red Rice is positioned as one of the lowest glycaemic index (GI) rice varieties globally, with a GI value of 46 (Low GI), based on peer-reviewed scientific research. This GI level is significantly lower than commonly consumed rice varieties such as Jasmine, Basmati, and imported red rice.

This scientific advantage makes Primera particularly relevant for:

• Diabetics and pre-diabetics
• Consumers with metabolic and cardiovascular risks
• Health-conscious households seeking better daily staple choices

The low-GI positioning forms the core of Nomatech’s long-term differentiation and is not easily replicable through branding alone.

Strong Market Competitiveness: Local vs Imported Red Rice

Compared to imported red rice alternatives from Thailand and Vietnam, Primera™ Red Rice offers a more balanced value proposition:

• Lower retail price in Malaysia (approximately RM13/kg vs RM18/kg for imported red rice)
• Local production, ensuring better supply reliability and shorter lead times
• Multiple packaging options (250g to 5kg), catering to diverse consumer segments
• Comparable or superior taste profile suitable for daily consumption

In addition, Primera is supported by agronomic advantages such as stable yield performance and disease resistance, strengthening supply consistency over time.

Nutritional Validation: Supporting Scientific Evidence

Beyond glycaemic control, Primera™ Red Rice demonstrates a strong nutritional profile, including:

• Higher protein content compared to many commercial rice varieties
• Meaningful dietary fibre and resistant starch levels
• Naturally high antioxidant content

These attributes further reinforce Primera’s positioning as a functional staple food, rather than a niche or occasional health product.

The Ask (Funding Overview)

Nomatech is raising RM1.5 million to RM2.0 million to accelerate growth and scale operations of Primera Low-GI Red Rice.

This funding will support:

• Expansion of production capacity through seed multiplication and paddy sourcing
• Strengthening core team with key senior and junior hires
• Aggressive marketing to drive retail, online, and institutional sales

The allocation is structured to balance production readiness (37%), market expansion (27%), and operational scaling (37%), providing an estimated 18–36 months runway to achieve the next growth phase.

Financial Projection (Return Potential)

Nomatech’s growth strategy is driven by a structured deployment of capital into production scaling, team expansion, and multi-channel market growth.

With this funding, revenue is projected to grow from RM1.3 million in 2026 to RM16.5 million by 2029, supported by a significant increase in production capacity from 122 MT to 1,350 MT.

Key growth drivers include:

• Expansion across retail, online, F&B manufacturers, and hospital supply
• Strong growth in institutional demand, particularly hospitals
• Entry and scaling of export markets

This plan demonstrates a clear and executable pathway where capital investment directly translates into production growth, market expansion, and revenue acceleration.

Vision & Mission

Primera is redefining rice as more than just a staple food—transforming it into clinically proven functional nutrition that supports better health outcomes.

Our mission is to improve metabolic health by enabling the everyday consumption of low-GI rice, making healthier dietary choices accessible and sustainable. Through this approach, Primera aims to support better blood sugar control, reduce the risk of lifestyle-related diseases, and drive long-term health improvements at population scale.

Impact

Primera Red Rice delivers both nutritional and economic impact by addressing two critical global challenges—food security and chronic disease.

Aligned with SDG 2 (Zero Hunger) and SDG 3 (Good Health & Well-Being), Primera provides a nutrient-rich, clinically proven low-GI rice that supports better blood sugar management while enabling healthier daily diets. At the same time, our contract farming model strengthens local agriculture, supports smallholder farmers, and enhances national food security.

Through scalable daily consumption, Primera has the potential to improve public health outcomes while building a more sustainable and resilient food system.

Offering Table (Investor Terms)

The offering is structured at a pre-money valuation of RM7.73 million, with shares priced at RM27 per share.

Investors will receive ordinary shares, with:

• 16.27% to 20.57% equity offered depending on total funds raised
• Minimum investment starting from RM2,700 per block (100 shares)

This structure provides accessibility to retail investors while maintaining a clear and scalable equity framework.

Bonus / Investor Incentives

To reward early supporters, investors will receive exclusive product-based incentives based on investment tiers.

These rewards include Primera Low-GI Red Rice supply for up to 18 months, allowing investors to:

• Experience the product benefits firsthand
• Become long-term brand advocates

This aligns investor interest with product adoption and brand growth.

1. pitchIN and its officers and staff may also be investing in this campaign
2. Under ECF Guidelines, valuation is determined and set by the Issuer. Investors are advised to carefully peruse all investment offers and documents before making investment decisions.