Everyone Can Sell

E-Commerce Logistics & Transport
Share Allotment
  • RM 115,444
    115% of the Min.Target (RM 100,254)
  • 5
  • RM 48,608
    Largest Investment
  • 11 Apr 2024
    Cooling Off Period End Date

This campaign was successfully funded on 5 Apr 2024.

  • Equity - OS
  • ~ up to 2.49%
  • RM 39,234,300
  • RM 100,254
  • RM 1,002,540
  • -
  • 1385629D
  • Impressive Transaction Volume and Growth Potential: SAYAJUAL.IO has successfully processed transactions worth over RM 250 million.
  • Cost-Effective Business Solution with Proven ROI: The platform is designed to reduce operational costs by up to 50%.
  • Market-Leading Technology with Expansive User Base: SAYAJUAL.IO stands out in the market with its advanced technology, supporting over 37,000 agents.


SAYAJUAL.IO was developed in 2019 to connect business owners (Merchants) to resellers by providing a systematic approach to replace their traditional way of running a business. SAYAJUAL.IO helps the Merchant who is generating sales via the stockist/agent/dropship (Reseller) model.

SAYAJUAL.IO provides a systematic ordering platform, inventory management, courier integration, and business reporting which are very useful for improving Merchant sales/revenue. 

Aside from that, SAYAJUAL.IO also provides a platform for anyone interested in earning extra income via online business by becoming a Reseller. 

As of Feb 2023, SAYAJUAL.IO has successfully processed RM 132 million value of sales transactions, with more than 15,755 Resellers registered in the platform with a total reseller commission income of approximately RM 20 million.

Closing the month of December 2023, SAYAJUAL.IO accumulatively successfully processed approximately RM 240 million value of sales transactions, with more than 36,000 Resellers.





SAYAJUAL.IO platform is being developed to solve the problems above. Below are the solutions provided by SAYAJUAL.IO for both Merchants and Resellers.

  • (Stock) - Stock management system for reconciliation between various sales channels. (Reseller, Website/e-Commerce, Shoppee, Lazada & TikTok Shop).
  • (Fulfilment) - Direct API connected for real-time updates for fulfillment tracking with detailed information.
  • (Sales Order) – All sales orders are made within SAYAJUAL.IO for easier and systematic tracking.
  • (Communications) – Official communications from Merchants to Reseller are made through SAYAJUAL.IO to ensure that accurate product information, marketing materials, and announcements are made to Resellers.
  • (On-Boarding) – Official recruitment of Resellers is made through SAYAJUAL.IO with the capabilities to assign ranks, levels, and various commission rates. This function can be personalized by each Merchant and Product.
  • (Data-Analytics) – Provide data analytics on sales data, resellers' performance, and customer data.
  • (Multi-Dash) – Multi-separate dashboard for specific user types to ensure accurate data.
  • (Cross-Selling) – Resellers can select products from various Merchants that suit their personal preference of product nature and commission value.

Complementary to SAYAJUAL.IO, some services are being provided as well as optional to the users. 

  • Business Consultation in business operation flow and sales/marketing which is personalized to each merchant business's nature and structure.
  • Training provided across Merchants and Resellers for sales and marketing.

Minimum Viable Product (MVP) 

Specifically for SAYAJUAL.IO, we had established our MVP based on our experience and survey with our Merchants and Resellers as per below:-

Currently, we have fully completed our MVP 1 and part of MVP 2 has been completed and we are progressing on MVP 3 starting in 2024.

Each phase of MVP will create new revenue streams, introduce new functionalities, and further gather more data. These MVPs are important for SAYAJUAL.IO to further scale up, penetrate the market, and make SAYAJUAL.IO more competitive.


SAYAJUAL.IO fully launched to the open market in Q1 2022, with 24 registered merchants and over 16,000 registered resellers currently. 

Within the pipeline, we are expecting another 95 potential merchants to be onboarded which will roughly contribute another 50,000 to 90,000 resellers. 

We started with Model C merchant which is the product of Kak Ell in early 2020 and after a few modifications made, we onboarded one of Malaysian strong “Baju Melayu” brands named “Bulan Bintang” in early 2022. This year currently we had generated around RM 0.5 million in revenue and processed over RM 120.7 million in transaction value. 

At year-end Q4 2023, SAYAJUAL.IO had reached its 37,000 mark reseller target with over 102 merchants. This had brought SAYAJUAL.IO transaction value of RM 240 million (accumulative).

Below are some of the registered Merchants with SAYAJUAL.IO:-

Our Achievements



1. Berita Harian: 

2. Harian Metro: 


4. Siakap Keli:


1. Merchant
• Business owners who are selling their products or services online by using the resellers model (i.e: dropship, stockists, agents)

2. Reseller
• Anyone who is interested in generating income (part-time/full-time) by selling other people’s products and services online without any capital

Business Model

SAYAJUAL.IO’s business model is categorized into 2 main types - Direct and Indirect.

Direct business model: We have 3 types of business models that we charge Merchants directly. Each type has a different pricing structure and supports different types of business arrangements.

Indirect business model: We obtain commissions from service providers. (Payment Gateway & Logistic Company) 

Direct - Model A 

Model A is where Merchants come in with their own sales force/resellers. Merchants for this model use SAYAJUAL.IO based on transaction fees and subscription fees. The transaction fees are calculated based on the sales value processed through SAYAJUAL.IO. 

Payments are billed on a daily, weekly, or monthly basis to Merchants either through auto-deduct from payment gateway settlement (additional Bank Fees based on the payment method to be included for using Payment Gateway) or invoicing. Merchants can either choose from 2 types of pricing for this model as below:- 

1. Transaction fees only (No Subscription)

2. Subscription + Transaction Fees

As low as RM 700 per month with 1.5% transaction fees imposed for this option. This option will have a monthly fee maximum cap of RM 9,500.

Direct – Model B 

Model B is where Merchants use sales force/resellers from SAYAJUAL.IO, in other words, Merchants without their reseller team. 

SAYAJUAL.IO will take a 30% to 45% product margin for each product from the retail price. Resellers' commissions will be managed and paid by SAYAJUAL.IO internally.

The example above is where SAYAJUAL.IO takes a 30% margin and pays a 10% commission to its Resellers.

Direct – Model C 

This model is where SAYAJUAL.IO is personalized based on the Merchant’s requirements. This model is an outright pricing model in which Merchants will pay a lump sum based on progress milestones. From the second year onwards Merchants need to pay between 7% to 15% of the outright project value as license fees. Usually, this model pricing will start from RM 280,000 and above. 


All service providers and plug-ins that connect with SAYAJUAL.IO will have a revenue-sharing model or commission model based on successful transactions.


SAYAJUAL.IO target market is merchants with resellers online and offline base. In total SME (Small Medium Enterprise) outlook from SME Corp Malaysia data in Malaysia Statistical Business Register (MSBR) published by the Department of Statistics, Malaysia (DOSM), there were altogether 1,226,494 SMEs in 2021 which accounts for 97.4% of overall establishments in Malaysia. There has been an increment of about 140,000 firms as compared to a total of 1,086,533 MSMEs in 2016, thus registering an average growth rate of 5.2% per annum during the six-year period. 

Focusing on the Manufacturing sector and Services sector apart from this statistical data, 30% to 50% is contributing to our target market with the services sector being the highest at 83.8% amounting to 1,028,403 companies and 5.8% for manufacturing amounting to 71,612 companies. In total our market opportunity of 1,100,015 companies with the lowest assumption of 30% of 330,004 companies within our target market. 

According to a report by ecommerceDB, Malaysia's e-commerce market landscape for the year 2021 is at RM 6.3 billion in revenue with a CAGR (Compound Annual Growth Rate) of 15%. Five categories are considered by e-commerce. Fashion is the largest segment in Malaysia and accounts for 31% of the eCommerce revenue in Malaysia. It is followed by Electronics & Media with 28%, Toys, Hobby & DIY with 19%, Furniture & Appliances with 13%, and Food & Personal Care with the remaining 10%. 

E-commerce revenue using a reseller-based model is around 70%, which derives RM 4.4 billion of revenue. With the target of 16% market for SAYAJUAL.IO to penetrate in its early stage within the first 4 years amounting to RM 800 million transaction value processed. This figure excludes the offline market opportunity for SAYAJUAL.IO


Growth Strategy

SAYAJUAL.IO's strategy to create an evergreen product for its stakeholders is based on the 3 main components which are:-


At the current phase of MVP, SAYAJUAL.IO has a few direct competitors. The main ones are illustrated in the table below. These products are being compared by functionalities with SAYAJUAL.IO. Pricing wise is quite difficult to be compared due to most of these products did not publish their commercial rates publicly. 

Even though there are few competitors available in the market but SAYAJUAL.IO is known as the most flexible and dynamic platform in terms of business models and features.


SAYAJUAL.IO is fully owned by AZOR Industries Sdn Bhd and was established on 22nd September 2020, with revenues of RM 500,000 as of September 2022. At the moment we do not have any funding raised and minimal marketing initiatives and costs. 

Forecast with Minimum Investment of RM 100,000.00
We anticipate our financial outlook for the coming year as illustrated in Year 1 (2024) is a revenue increase of 2 times from this year due to a part of MVP 2 being completed, Model B (SAYAJUAL.IO) sales team starting to take place and increase in Merchants and Resellers. Below is the forecast of our 5-year roadmap for Cashflow and Profit & Loss Projection.

Within this forecast, we foresee a negative cash flow above shown before fundraising that will cover the shortfall of cash position due to cash outflow on top of the increase in cost to complete all MVPs while maintaining sufficient resources and marketing activities. In other words, the funding required is to be used to stimulate the Year 1 (2023) growth and part of Year 2 (2024) marketing and operation funds for SAYAJUAL.IO to complete its development and marketing purposes that will translate into hitting its financial target and business target.


Forecast with Maximum Investment of RM 1,000,000.00
We anticipate our financial outlook for the coming year as illustrated in Year 1 (2024) is a revenue increase of 9 times from this year due to a part of MVP 2 being completed, Model B (SAYAJUAL.IO) sales team starting to take place and increase in Merchants and Resellers. Below is the forecast of our 5 years roadmap for Cashflow and Profit & Loss Projection.


“To be South East Asia's No.1 Digital Community Economy Ecosystem”


SAYAJUAL.IO is co-founded by 4 key personnel who are among the key management members. In total, the key management consists of 5 individuals who manage various functions with specific expertise and skillsets that complement each other.


Investment Terms





  1. pitchIN and its officers and staff may also be investing in this campaign
  2. Under ECF Guidelines, valuation is determined and set by the Issuer. Investors are advised to carefully peruse all investment offers and documents before making investment decisions.
  • Equity - OS
  • ~ up to 2.49%
  • RM 39,234,300
  • RM 100,254
  • RM 1,002,540
  • -
  • 1385629D
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