MTTC College is a registered vocational college under JPK Malaysia. We are offering the Skills Diploma programme focusing on architecture, engineering and construction industry. Looking at the industry demand on the highly-skilled workers but the awareness of such professions is not-known by the public. We see that there is a need to expand the current vocational college to a better scale and facilities to enhance the branding of the college and programme.

Problems
1. To reduce the ‘job-mismatch’ in the industry by providing highly-skilled workers to the construction industry and less relying on expatriates.

2. Graduates need to be ‘upskilled’ and ‘reskilled’ every year so they can be on par with the latest technology and input to be applied to their jobs.

Pain Point
The mindsets and beliefs of Malaysians towards vocational education: They think that skill-based learning is only for those low-grade achievers. 

1. Work closely with the industry to provide the ready job opportunity for the graduates. Industry can share their experiences.

2. Integrate hybrid learning system so that the graduates (alumni) can access to upskill themselves every year. 

3. We want to build a scalable education hub that showcases the digital solutions to the industry, as well as bringing a different perspective to Malaysians that skill-based learning is in demand for the near future, which the conventional university is lacking.

Revenue 

FY 2021: RM 495,497

FY 2022: RM 443,612

June 2022 - March 2023 (9 Months) Revenue: RM 420,000

Projected FY 2023 (12 Months) Revenue: RM 700,000

The number of enrolments is gradually picking up after the pandemic. We aim to achieve the similar enrolment rate with 2019 and continue to grow in the next 5 years. 
 

1. School leavers (Acquire through school tours and social media like XiaoHongShu)
 
2. Working adults that wish to obtain a Diploma as a career backup plan (Acquire through FB & IG ads)
 

Year 1 - 2 - Enrolment rate growth of 100% per year
Year 3 - 5 - Enrolment rate growth of 50% per year

Expansion Plan: To offer hybrid learning system that comprises of physical classes, online classes and pre-recorded classes to reach out outstation and overseas students.

New Products: Expand 1 new course each year 

Marketing Strategy: Different social media platform for the target audiences

Working adult & parents: FB & IG 

Malay Market: Linkedin & TikTok

School Leavers: XiaoHongShu 

Seeding: Participate in school tour to offer career talk & workshops

SPM leavers market: 400,000+ /year
% to capture: 0.1 - 0.3% 
Currently operating in the SEA region, based in Malaysia. We plan to offer online courses (pre-recorded) to Cambodia and Indonesia. 

Unique Selling Points
1. EPF withdrawal facilities and accredited by JPK Malaysia
2. Siemens Academic Partner Malaysia 
3. Integration of VR/AR, drone mapping technology in building & construction

Name: Ts. Charlenne Ong 
Nationality: Malaysian
Age: 36
Profession: Co-founder & Principal
Qualification: B.Sc. Architectural Science (Curtin); MBOT Professional Technologist in Building & Construction
Past experiences: Training Manager specializes in Building Information Modelling, trained and certified 400 people under MDeC MyProCert project in 2014-2016 worth RM1mil.
Any interests held in any other company which may result in a conflict of interest: None

Name: Wong Chee Yean
Nationality: Malaysian
Age: 43
Profession: Co-Founder
Qualification: Master in Education 
Past experiences: Head Lecturer in UPM, co-founder of art academy. 
Any interests held in any other company which may result in a conflict of interest: None

Name: Chew Soon Keong
Nationality: Malaysian
Age: 52
Profession: Technology Officer
Qualification: Bachelor of Engineering (Hons) Electrical & Electronic, University of Hertfordshire 
Past experiences: 22 years as an electrical Engineer with passion to develop STEM Education

Teaching Team
Tennyson Chia - Master in Interior Design, award-winning designer and key designer for Mercedes-Benz showroom Malaysia
Chiang Kuan Sien - Master in Interior Design, award-winning designer that specialise in commercial retail design
Kelvin Lau - Pioneer in Software technology 
Ain Fateha - Expert of Computer-aided-design (CAD)

The strong teaching team is able to generate word-of-mouth referrals.

Team Members
Madiha Rauf - Lead teacher in STEM Education
Leong Chin Mun - Lead social media marketer
Noremy - Senior registrar and administrative staff
Dayana - In house graphic and web designer, videographer

The supporting team members are young and energetic people who can create footprints on the social media to leave strong marketing imprints.

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