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Token Crowdfunding Process

A. Create Account
Start your fundraising journey by creating an ISSUER account here. You will need to appoint at least one corporate representative to manage your issuer account and to interface with pitchIN.
B. Submit Application
Once you are ready, submit a fundraising application from your account. You will need to provide details about your company, its fundraising goals, and a general idea of digital token you plan to issue. If you need help, feel free to contact [email protected]
C. Initial Evaluation
We will get in touch to evaluate the readiness and suitability of your company for token crowdfunding.
Once your application is approved, you will be required to execute the TCF Agreement with pitchIN, complete and submit several forms required for onboarding and pay a fee of RM 3,888.
Click here to download the related documents.
D. Campaign Building
Preparation is key for a successful campaign. We will assign a dedicated deal lead to work with you to:
- Finalise the offer documents
- Finalise the investment terms and package
- Set up your campaign page
- Map target investors & formulate campaign strategy
E. Due Diligence
This is a mandatory process by the SC Malaysia. We will be requesting information and documents from your company to:
- understand the business and fundraising plans of the company
- assess the fit and properness of the company's directors and senior management
- evaluate the merits and risks of the digital token to be issued
- ensure the accuracy and completeness of disclosures in the offer documents
Click here to down the self-declaration form, which you will be required to submit as part of the due diligence.
F. Final Evaluation
Once you have completed the campaign building and due diligence process, we will conduct a final evaluation before the campaign can be promoted to the public. The offer documents will also be submitted to the SC Malaysia for their review.
G. Launch Campaign
This is the time to promote and get investors! Use the tools on the platform to help you track, plan and execute your campaign. Work with your dedicated deal lead to plan and strategise your campaign.
You should aim for a swift campaign, closing it in 3 months or less. Otherwise, investors will lose interest.
H. Campaign Ends
Fundraising campaigns on pitchIN follows an all-or-nothing model:
- If your campaign meets the fundraising target, it will be considered SUCCESSFUL. Once the campaign ends, there will be a cooling-off period of six-business days for investors to request any refunds, as mandated by the SC Malaysia.
- If it fails to meet the target, the campaign will be considered UNSUCCESSFUL and any monies raised will be refunded to investors.
A success fee of 5-8% is charged upon SUCCESSFUL completion of your TCF campaign.
I. Execute Project
Now that you have successful, it is time to deliver! You will be held accountable to the deliverables that you have committed in the Offer Documents.
The fundraising proceeds will be disbursed in tranches based on the milestones that you have committed in the Offer Document, as mandated by the SC Malaysia.
J. Update Investors
As a responsible issuer, you will need to update investors about the progress of your project. At a minimum, this should be done on a semi annual basis. The update should include:
- The amount of digital tokens issued and in circulation
- The status of the utilisation of proceeds by the issuer
- Status and updates on the project deliverables
- Audited financial statements or management accounts
In addition to providing the minimum updates on pitchIN, we recommend that you set up a platform or channel to update and interact with your project community.
K. Issue Tokens
One of your obligation after fundraising is to issue digital tokens to investors in accordance to the terms in the offer documents.
You may also choose to do this yourself or with the assistance of pitchIN. These are services provided by pitchIN:
- Deploying a smart contract for your digital token
- Auditing your smart contract
- Transferring the digital tokens to investors
- Providing a custodial wallet for investors to manage their digital tokens
- Providing a custodial wallet to issuers to manage their digital tokens
L. List on Digital Asset Exchange
Once your project is ready, you may want to consider listing your tokens on a digital asset exchange. pitchIN can help to facilitate the process.
If you want to list on a Registered Digital Asset Exchange (DAX) in Malaysia, you will need to submit a listing application to the relevant digital asset exchanges. The listing will be subjected to the approval of the DAX and the SC Malaysia.
You may also choose to list your tokens on a digital asset exchange. If you do, we recommend that you choose a digital asset exchange regulated in that jurisdiction.